Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Email Deliverability Checklist

1,725 views

Published on

Top 10 checklist to improve deliverability and response rates for your email marketing campaign.

Published in: Business
  • Be the first to comment

Email Deliverability Checklist

  1. 1. Advanced Email Marketing Tips Top 10 Checklist To Improve Email Deliverability
  2. 2. Deliverability Checklist <ul><li>Relevant </li></ul><ul><li>Deliverable </li></ul><ul><li>Compatible </li></ul><ul><li>Personable </li></ul><ul><li>Focused </li></ul><ul><li>Test </li></ul><ul><li>Simple </li></ul><ul><li>Fresh </li></ul><ul><li>Recognizable </li></ul><ul><li>Viral </li></ul>More about this topic online: http://emailmarketingtips.verticaltraction.com/2010/03/16/top-10-improve-email-deliverability-and-response/
  3. 3. Relevant: Appeal to each of your primary audiences <ul><li>Unless you only offer one product/service and subscribers would only subscribe for one reason, you need to segment your list and provide relevant content to each segment. </li></ul><ul><li>See my recent post: 6 Easy Steps to Implement An Email Segmentation Strategy http://emailmarketingtips.verticaltraction.com/2010/03/02/6-easy-steps-to-implement-an-email-segmentation-strategy/ </li></ul>
  4. 4. Deliverable: Dot your I's and cross your T's. <ul><li>Setup domain authentication (previous post) </li></ul><ul><li>Keep your list clean (stop sending to unopens) </li></ul><ul><li>Watch your text to image ratio </li></ul><ul><li>Don't go overboard with the superlatives, ALL CAPS and spammy words </li></ul><ul><li>Include a copyright and link to your privacy policy </li></ul><ul><li>Use clean HTML code - sloppy errors are flags </li></ul><ul><li>Don't let mistakes affect deliverability. All sorts of things affect deliverability but don't let the basics slip by. </li></ul>
  5. 5. Compatible: Design for the various previews in email clients <ul><li>Preview your email templates in the major email tools such as Outlook, Gmail, Yahoo, Hotmail, Apple MailThis is the best reference I've found for understanding which CSS styles render in which email tools: http:// www.campaignmonitor.com/css / </li></ul>
  6. 6. Personable: A friendly person wrote this - not a company <ul><li>The days of stuffy corporate speak are over. You are trying to build a relationship with your prospects through multiple channels. Don't blow it in email. </li></ul>
  7. 7. Focused: Don't create distractions and keep it short <ul><li>For whatever reason, many email templates are full of distractions (navigation links, house ads, etc). Focus on: </li></ul><ul><li>Your subscribers' needs </li></ul><ul><li>Your goals </li></ul>
  8. 8. Simple: Simplify the layout <ul><li>Unfortunately, most marketers don't revisit their email layouts and templates as often as they should. If you aren't testing, how do you know what to change? </li></ul>
  9. 9. Fresh: Work in design elements that keep it fresh <ul><li>Just a visual queue to your subscribers that this isn't a resend and they should take notice. </li></ul>
  10. 10. Recognizable: Review your from, subject line and headline strategy <ul><li>Don't get too generic with your from email and from name and don't change them. </li></ul><ul><li>You want subscribers to add you to their address book. If you change your address and/or from name, it won't be in their address book. </li></ul><ul><li>Choose something recognizable and run with it. </li></ul>
  11. 11. Viral: Make it interesting and incorporate share icons <ul><li>How much effort does it take from the first key strokes of an article to the moment you hit send to get your email out to your subscribers? </li></ul><ul><li>If you add up the hours and cost, you might take your email marketing more seriously. Take another hour or so to review headlines, intros and photos to make your email something people want to share (assuming your content is compelling in the first place). </li></ul>
  12. 12. BONUS: Useful: Reference previous and up-coming content <ul><li>People don't read every email you send. Reference previous content and hint and upcoming content. </li></ul>
  13. 13. Other Posts You Might Find Useful <ul><li>6 Easy Steps to Email Segmentation http://emailmarketingtips.verticaltraction.com/2010/03/02/6-easy-steps-to-implement-an-email-segmentation-strategy/ </li></ul><ul><li>How to Manage Your Email Reputation http://emailmarketingtips.verticaltraction.com/2010/03/05/how-to-manage-your-email-reputation/ </li></ul><ul><li>Dedicated Landing Pages: The Other 50% of your Email Marketing Campaign http://emailmarketingtips.verticaltraction.com/2010/01/30/dedicated-landing-pages-the-other-50-percent-of-your-email-marketing-campaign/ </li></ul><ul><li>Welcome New Subscribers with a Campaign http://emailmarketingtips.verticaltraction.com/2009/12/22/welcome-new-email-subscribers-with-a-campaign/ </li></ul>
  14. 14. About <ul><li>I’m a 15-year veteran of interactive marketing </li></ul><ul><li>For the past 6 years, I have focused on email marketing and squeezing out every last percentage point possible in email response rates </li></ul><ul><ul><li>Rob Van Slyke </li></ul></ul><ul><ul><li>Interactive Consultant </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>713-681-7771 </li></ul></ul><ul><ul><li>vertical traction </li></ul></ul><ul><ul><li>GET A GRIP on your web marketing strategy </li></ul></ul><ul><ul><li>Advanced Email Marketing Tips Blog </li></ul></ul><ul><ul><li>http://emailmarketingtips.verticaltraction.com/ </li></ul></ul><ul><ul><li>http://www.verticaltraction.com/ </li></ul></ul>
  15. 15. Follow Me Online <ul><li>http://emailmarketingtips.verticaltraction.com/ </li></ul><ul><li>http://www.twitter.com/robvanslyke </li></ul><ul><li>http://www.linkedin.com/in/webmarketing </li></ul><ul><li>http://friendfeed.com/emailmarketingtips </li></ul>

×