Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Email Marketing Strategy Checklist Q4 2010 vertical traction

769 views

Published on

48 point Email Marketing Strategy Checklist

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Email Marketing Strategy Checklist Q4 2010 vertical traction

  1. 1. c n Ecku sr EMAIL IVIABKETINGSTBATEGV VEFITICAL TFIACZTICJN ' WWW. VE| ITIGALTBABT|0N.00M
  2. 2. coals/ obiectives Positioning/ messaging Targeting/ segmentation/ Iretiuencv Audiences/ personas campaigns communication tvnes/ nieces Social Integration content creation/ sourcing Dlters & incentives Testing & optimization Master database location svnchronization plan Third-partv integration cAN-SPAM Act compliance List Hvgiene Segmentation Profile Management outbound campaigns Social integration Landing pages Dlters & incentives welcome campaign conlirmation campaign lte-Engagement campaign Transactional campaigns GIIIIIITIQIII ZIITII vertical traction Email authentication Email sender certlication Whitelisting Deliverabilitv analysis lteputation monitoring List Hvgiene Feedbackloops Editorial calendar Advertorial calendar Media calendar content Development contributors content svndication Design Development Integration/ Technical Support Testing/ Sending List Management content Development contributor Management Promotion customer Service sales/ Followup A GT W on voun wen iviitniteriuc STRATEGY www. vertica| traction. com

×