World Class CommunitiesSitecore Washington DC User GroupApril 16, 2013Rob Howard@robhoward
Thousands of brands depend on    Telligent  for both public and privatesocial communities
Social is the new normal
Why do some communities succeed?
While others fail?
Social is not a destinationThere are manychannels toyour customers                    Marketing RaDaR                    h...
The NineCharacteristi cs of World    ClassCommunities
1. Have a Clear Objective  Social Networks               Online Communities Relationships                         Business...
2. An emphasis on being personal  Lionel Menchaca         Dell                     Scott Guthrie                       Mic...
3. Foster a culture of belonging
4. Relevant and unique content
5. Leverage the crowd
6. Recognize Influencers
7. Reward with pixels, not pennies AnotherCasualGamer
8. Establish and enforce guidelines                              Photo credit tenioman
9. Membership has its privileges
Characteristics of World Class       Communities
Thanks!rhoward@telligent.com    @robhoward
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Sitecore DC User Group - World Class Communities

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The 9 characteristics of world class communities. What it takes to build great social communities and why others fail.

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  • Photo credit http://www.flickr.com/photos/tenioman/2771903123/
  • Sitecore DC User Group - World Class Communities

    1. 1. World Class CommunitiesSitecore Washington DC User GroupApril 16, 2013Rob Howard@robhoward
    2. 2. Thousands of brands depend on Telligent for both public and privatesocial communities
    3. 3. Social is the new normal
    4. 4. Why do some communities succeed?
    5. 5. While others fail?
    6. 6. Social is not a destinationThere are manychannels toyour customers Marketing RaDaR http://blogs.forrester.com/nate_elliott/13-01-24-introducing_the_marketing_radar
    7. 7. The NineCharacteristi cs of World ClassCommunities
    8. 8. 1. Have a Clear Objective Social Networks Online Communities Relationships Business Objective Why we go there Why we come backCommon Activity Relationships Copyright Telligent 2011
    9. 9. 2. An emphasis on being personal Lionel Menchaca Dell Scott Guthrie Microsoft
    10. 10. 3. Foster a culture of belonging
    11. 11. 4. Relevant and unique content
    12. 12. 5. Leverage the crowd
    13. 13. 6. Recognize Influencers
    14. 14. 7. Reward with pixels, not pennies AnotherCasualGamer
    15. 15. 8. Establish and enforce guidelines Photo credit tenioman
    16. 16. 9. Membership has its privileges
    17. 17. Characteristics of World Class Communities
    18. 18. Thanks!rhoward@telligent.com @robhoward

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