Toyota Presentation Nov 2010

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Presentation for a room of Toyota dealers with Gulf States Toyota

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  • The first guiding principle: we, the field team will support your efforts, by helping you improve sales volume; we will help you improve customer loyalty, we will help you keep your customers and most of all we will help you reach and maintain you profit potential.
  • Toyota Presentation Nov 2010

    1. 1.
    2. 2. Welcome!Ken Thompson & Krista St. Romain<br />
    3. 3. GSFSGroup Mission<br />Our GSFSGroup Field Team will support your efforts<br /><ul><li>Increase vehicle sales volume
    4. 4. Improve customer loyalty and retention
    5. 5. Reach and maintain your profit potential</li></li></ul><li>What will you hear today?<br /> Importance of Performance Standards<br /> GSFS Highlights<br /> TCUV <br /> News from TFS<br /> Social Media<br /> F&I Best Practices<br />
    6. 6. Performance StandardsKen Thompson<br />
    7. 7. GSFS HighlightsGarth Fletcher<br />
    8. 8. Toyota Certified Used VehiclesButch McLeod<br />
    9. 9. Toyota Financial Services Denson Rivers<br />
    10. 10. Social MediaRob Hagen<br />
    11. 11. Social Media Fundamentals: Why’s and How’s to Embrace Social Media<br />Social Media: It’s not just about sales. It’s about your bottom line!<br />
    12. 12. Facebook<br />Surpassed Google As The Most Trafficked Site On The Web<br />
    13. 13. Facebook US Stats<br />
    14. 14. Things That Make You Go Hmmmmm<br /><ul><li>Per Relative-economy.com, 1 positive recommendation is equivalent to 200 traditional media impressions.
    15. 15. 78% of people believe pier recommendations vs. 14% of people believe traditional ads
    16. 16. Consumer reviews are significantly more trusted- nearly 12 times more- than descriptions that come from manufacturers, according to a survey of US mom Internet users by online video review site EXPO.  (remarketer, February 2010)</li></li></ul><li>Things That Make You Go Hmmmmm<br /><ul><li>In a study conducted by social networking site myYearbook, 81 percent of respondents said they'd received advice from friends and followers relating to a product purchase through a social site; 74 percent of those who received such advice found it to be influential in their decision</li></li></ul><li>Facebook “Fan” Page: Case Study<br />Desert Gallery<br /><ul><li>Made 36 percent more visits to Dessert Gallery stores each month;
    17. 17. spent 45 percent more of their eating-out dollars at Dessert Gallery;
    18. 18. spent 33 percent more at Dessert Gallery stores;
    19. 19. had 14 percent higher emotional attachment to the Dessert Gallery brand; and
    20. 20. had 41 percent greater psychological loyalty toward Dessert Gallery.</li></li></ul><li>What Exactly is Social Media?<br /><ul><li>Old business tool used in a new way: NETWORKING
    21. 21. Purest form of branding
    22. 22. Reputation management
    23. 23. Making friends and influencing people
    24. 24. Word of mouth
    25. 25. Top of mind</li></li></ul><li>It’s All About Social Capital<br /><ul><li>Social networks have value, both online and off.
    26. 26. Social capitol has real value, both online and off.
    27. 27. You can “sell” on social networks once you have earnedthe right.
    28. 28. But, it’s much better to get your customers to sell for you. </li></li></ul><li>Get Your Thinking Straight<br /><ul><li>The car dealer is no longer in control.
    29. 29. It’s better to NOT use social networks than to use them poorly.
    30. 30. Social networks are NOT a stand in for traditional advertising.
    31. 31. The less you pitch the more you sell.</li></li></ul><li>4 Steps To Creating A Social Strategy<br /><ul><li>Investigate
    32. 32. Define Objectives
    33. 33. Choose Actions
    34. 34. Pick The Platforms</li></li></ul><li>Investigate<br /><ul><li>Investigate your market, where are people hanging out.
    35. 35. Take good notes.
    36. 36. Use Twitter, Facebook and other local forums.</li></ul>Don’t Skip This Step!<br />
    37. 37. Define Objectives<br /><ul><li>What do you want to accomplish?
    38. 38. A S.M.A.R.T strategy.
    39. 39. Specific
    40. 40. Measurable
    41. 41. Attainable
    42. 42. Realistic
    43. 43. Timely</li></ul>Reminder: High goals are frequently easier to achieve <br />than a lower ones because they exert a higher level <br />of motivational force.<br />
    44. 44. Choose Actions<br /><ul><li>What are the actions you will be performing to meet your objectives?
    45. 45. How are you going to build community?
    46. 46. Will you be blogging? Podcasting?
    47. 47. Will you be including social media with your offline advertising?</li></li></ul><li>Pick Your Platforms<br /><ul><li>Don’t put the cart before the horse, chose your platforms last.
    48. 48. Which platforms will aid you in completing your actions so that you can reach your objectives.
    49. 49. Use the notes you took in step one!</li></li></ul><li>20-20-60 Rule<br />Objective<br /><ul><li>Spend less time on social networks while still maximizing influence.
    50. 50. An exact blueprint to engage your fans, followers and connections.
    51. 51. Gives you a starting point to gauge your social interactions.</li></li></ul><li>The First 20<br /><ul><li> Pre tested content
    52. 52. Alltop.com
    53. 53. YouTube.com
    54. 54. PopUrls.com
    55. 55. Google.com/Alerts
    56. 56. Digg.com
    57. 57. Don’t stick just to the car business
    58. 58. Funny is money
    59. 59. Quotes and silly one liners</li></li></ul><li>The Second 20<br /><ul><li>It’s all about you!
    60. 60. Mix it up don’t self promote all at once.
    61. 61. Real time search is in, take advantage. Video
    62. 62. Link to your blog, your videos, and to your Facebook page.</li></li></ul><li>The 60<br /><ul><li>60 percent of everything you do on social networks should be all about building relationships.
    63. 63. Join as many conversations as possible.
    64. 64. Give good tips, offer advice and help out people in need.
    65. 65. Listen first then respond.
    66. 66. Give stuff away!
    67. 67. Refer people in your networks to other people in your networks.
    68. 68. Influencing word of mouth.</li></li></ul><li>Contact Us<br /><ul><li>RobH@NextGenDealer.com
    69. 69. NextGenDealer.com
    70. 70. Rob’s Cell: 225-938-0993
    71. 71. Robh@NextGenDealer.com</li></li></ul><li>F&I Best PracticesBart Carpenter<br />

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