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Measuring Social Media

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The following presentation I gave last week at an industry association event held at London's Law Society.

Measuring Social Media, tracking, operandi partners, rob gallo, social media, PR, corporate comms

Measuring Social Media

  1. 1. Operandi Partners Rob Gallo
  2. 2. Influencing how others perceive your organisation Measuring social media Operandi Partners Rob Gallo
  3. 3. Measurement / Tracking
  4. 4. Reputation Measurement (old school) 'Open & Honest' 7 'Supports The Community' 6 'Listens & Responds' 5 4 'Multicultural' 'Acc Diff 3 Points Of View' 2 1 'Socially 0 'Responsible' Aware' 'Behaves 'Professional' Like A Leader' Employees 'Forward Looking' 'Ethical' Customers 'Proactive'
  5. 5. Reputation Measurement (old school) 'Open & Honest' 7 ‣ Online surveys 'Supports The Community' 6 'Listens & Responds' make it more 5 affordable than 'Multicultural' 4 'Acc Diff before. 3 Points Of View' 2 1 'Socially 0 'Responsible' Aware' 'Behaves 'Professional' Like A Leader' Employees 'Forward Looking' 'Ethical' Customers 'Proactive'
  6. 6. Managing your Web Shadow: Due diligence ‣ Donʼt think of online as another world ‣ Be the worldʼs leading source of information about yourself... ‣ Listen Google Alerts - (alternate spellings of your name) ‣ Check your Google shadow (keep checking it) (Technorati, Google Blog Search)  Free Search Tools: ‣ Paid-for monitoring available. News http://news.google.com/ Twitter Search http:// search.twitter.com/ Source: AnthonyMayfield.com Google BlogSearch http:// blogsearch.google.com/
  7. 7. Sticky Tails: not a recent phenomenon Nestle'  hostility - controversy http://www.smh.com.au/technology/technology-news/mummy-bloggers-spit-the-dummy-over- nestles-spoilt-milk-20091007-gmcd.html http://www.babymilkaction.org/ http://mommysnacks.net/2009/09/nestle-family-controversy-and-clarification/ http://www.phdinparenting.com/2009/09/29/an-open-letter-to-the-attendees-of-the-nestle-family- blogger-event/
  8. 8. Sticky Tails: not a recent phenomenon ‣ Nestle'  hostility/controversy over formula milk ‣ Still an issue today ‣ In Sept 09 - Nestleʼ reached out to 20 top mommybloggers (& a couple of dads too) ‣ Followed up by Twitter feeds Nestle'  hostility - controversy http://www.smh.com.au/technology/technology-news/mummy-bloggers-spit-the-dummy-over- nestles-spoilt-milk-20091007-gmcd.html http://www.babymilkaction.org/ http://mommysnacks.net/2009/09/nestle-family-controversy-and-clarification/ http://www.phdinparenting.com/2009/09/29/an-open-letter-to-the-attendees-of-the-nestle-family- blogger-event/
  9. 9. Sticky Tails: not a recent phenomenon ‣ Nestle'  hostility/controversy over formula milk ‣ Still an issue today ‣ In Sept 09 - Nestleʼ reached out to 20 top mommybloggers (& a couple of dads too) ‣ Followed up by Twitter feeds Nestle'  hostility - controversy http://www.smh.com.au/technology/technology-news/mummy-bloggers-spit-the-dummy-over- nestles-spoilt-milk-20091007-gmcd.html http://www.babymilkaction.org/ http://mommysnacks.net/2009/09/nestle-family-controversy-and-clarification/ http://www.phdinparenting.com/2009/09/29/an-open-letter-to-the-attendees-of-the-nestle-family- blogger-event/
  10. 10. Diagnostics for video tubemogul.com
  11. 11. Comparing News versus Blog Activity Source: Your Web Brand
  12. 12. Using Your Web Brand: “Stickiness” of different media Q: Which event provoked greater “Emotion”? Q: Which press releases had the most sustained impact? • Certain “news” stays longer in media. • “News” less emotional then Social Media.
  13. 13. Your Web Brand: Knowing your media split
  14. 14. Determining when to re-engage News Articles Blogs 1 week of negative Blogs, then less coverage
  15. 15. UK Politician: George Osbourne June/July 09 Speech: Reform of Little News Financial discussion in Articles Expenses blogs Regulation Enquiry Blogs
  16. 16. UK Politician: Peter Mandelson June/July 09 Mandelson confirms Very little fraud office will stickiness in investigate MG Rover blogs collapse
  17. 17. Contact details: Rob Gallo T: +44 (0) 7912 763 853  E: rob@operandipartners.com  Follow: @robgallo  www.operandipartners.com Operandi Partners Limited  UK | VAT No. 970 8697 65 Company number: 06886910  COPYRIGHT, 2009

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