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Digg It


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Learn how and why 28 miilion clicks on Digg matter to your site and your traffic.

Published in: Business, Technology
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Digg It

  1. 1. Digg It Learn What Works On Digg Fredrik & Robert Lönn
  2. 2. DIGG <ul><li>&quot;Digg is the leading social media site for people to discover and share the best content from anywhere on the Web. From the largest online destinations to the most obscure blog, Digg surfaces the best content as voted on by the community. &quot; </li></ul>
  3. 3. What Is Digg <ul><li>One of the largest social bookmarking sites </li></ul><ul><ul><li>About 28 Million visits yearly </li></ul></ul><ul><ul><li>About 50th largest site in the world </li></ul></ul><ul><li>News, Images and Videos </li></ul>
  4. 4. Digg Users <ul><li>Mostly Male </li></ul><ul><li>18-34 years </li></ul><ul><li>Technical </li></ul>
  5. 5. Target Digg <ul><li>Many other sites tries to copy Digg </li></ul><ul><li>Model your social campaign to Digg and it will work on most social sites </li></ul>
  6. 6. Main Categories <ul><li>Technology </li></ul><ul><li>World & Business </li></ul><ul><li>Science </li></ul><ul><li>Gaming </li></ul><ul><li>Lifestyle </li></ul><ul><li>Entertainment </li></ul><ul><li>Sports </li></ul><ul><li>Offbeat </li></ul>
  7. 7. Toplists <ul><li>Popular By </li></ul><ul><ul><li>Most recent (default)‏ </li></ul></ul><ul><ul><li>Most diggs </li></ul></ul><ul><ul><ul><li>top in 24h </li></ul></ul></ul><ul><ul><ul><li>top in 7 days </li></ul></ul></ul><ul><ul><ul><li>top in 30 days </li></ul></ul></ul><ul><ul><ul><li>top 365 days </li></ul></ul></ul><ul><ul><li>Most comments </li></ul></ul><ul><li>Upcoming </li></ul>
  8. 8. Upcoming <ul><li>By default filtered by your diggs </li></ul><ul><li>Stays on the first page here for about 15 minutes </li></ul><ul><ul><li>About 7 min World & business </li></ul></ul><ul><ul><li>About 1 hour Science </li></ul></ul><ul><li>Get 2 diggs in the first 15 minutes and you will stand out. </li></ul><ul><li>Posts has seldom more than 1 Digg </li></ul>
  9. 9. Comments <ul><li>Few comments to get on the comment page </li></ul><ul><li>Keep on topic </li></ul><ul><li>Be controversial </li></ul>
  10. 10. Content <ul><li>More than articles </li></ul><ul><li>Videos and images can get on the lists as well as articles </li></ul><ul><li>The title is really really important </li></ul><ul><li>Title as a question is a good idea </li></ul>
  11. 11. More on social marketing Visit