The President’s Forum   of Philadelphia                PURPLE COW LEADERSHIP…                 the way of the entrepreneur....
Purple CowAuthor: Seth Godin                Something….PHENOMENALCOUNTERINTUITIVEEXCITINGFLAT OUT UNBELIEVABLE            ...
DefinitionsWord           DefinitionPurple Cow     Something or somebody remarkable. Worth talking about.               Wo...
Where do entrepreneurs live and work?
SEE THROUGH THE EYES               OF THE CUSTOMER“Remarkable is not in the eyes of themarketer. It doesn’t matter one bit...
Entrepreneur Defined: “One who helps launch a new venture or enterprise and accepts full responsibility for its outcome”  ...
Creative DestructionThe way in which entrepreneurs changebusiness norms through innovations,processes and/or products.    ...
20 Characteristics of the EntrepreneurPick your Top Three
20 Characteristics of the Entrepreneur1.   Self Confidence
20 Characteristics of the Entrepreneur2.   Eye for the opportunity
20 Characteristics of the Entrepreneur3.   Strong Work Ethic
20 Characteristics of the Entrepreneur4.   Discipline
20 Characteristics of the Entrepreneur5.   Goal Orientation
20 Characteristics of the Entrepreneur6.   Independent thinker
20 Characteristics of the Entrepreneur7.   Predisposition to be     his or her own boss
20 Characteristics of the Entrepreneur8.   Risk Tolerant
20 Characteristics of the Entrepreneur9.   Strong Willed
20 Characteristics of the Entrepreneur10. Fiercely Competitive
20 Characteristics of the Entrepreneur11. Never, Never, Never    Quit Attitude
20 Characteristics of the Entrepreneur12. Ability to learn    from failures
20 Characteristics of the Entrepreneur13. Inspire and    energize others
20 Characteristics of the Entrepreneur14. Attention to detail
20 Characteristics of the Entrepreneur15. Passion & Purpose
20 Characteristics of the Entrepreneur16. Visionary
20 Characteristics of the Entrepreneur17. Leadership qualities
20 Characteristics of the Entrepreneur18. High Energy
20 Characteristics of the Entrepreneur19. Creative and    innovative
20 Characteristics of the Entrepreneur20. Relationship Network
Characteristics of the Entrepreneur                   What do you think?
Today’s ProgramCelebrating and recognizing entrepreneurship
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Purple Cow Leadership

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Purple Cow Leadership

  1. 1. The President’s Forum of Philadelphia PURPLE COW LEADERSHIP… the way of the entrepreneur. June 6, 2012
  2. 2. Purple CowAuthor: Seth Godin Something….PHENOMENALCOUNTERINTUITIVEEXCITINGFLAT OUT UNBELIEVABLE 2
  3. 3. DefinitionsWord DefinitionPurple Cow Something or somebody remarkable. Worth talking about. Worth noticingBrown Cow Boring stuff. Invisible.Virus-worthy Potential to spread.Safe Risky.Very good The opposite of remarkable.Sneezers The spreading agents of an ideavirus. The ones who launch and maintain ideaviruses.The Big Moo The extreme Purple Cow. The game changing innovation.Anxiety False fear that corrupts your life.Customers Your best advisers.Fitting in Failing. 3
  4. 4. Where do entrepreneurs live and work?
  5. 5. SEE THROUGH THE EYES OF THE CUSTOMER“Remarkable is not in the eyes of themarketer. It doesn’t matter one bit how hardyou have worked on something or how coolyou think it is. It’s up to the consumer. If theconsumer thinks it’s worth remarking about,then you’ve got a purple cow.” Seth Godin The Big Moo
  6. 6. Entrepreneur Defined: “One who helps launch a new venture or enterprise and accepts full responsibility for its outcome” French Economist, Jean- Baptiste Say first coined the term in the 1800’s.
  7. 7. Creative DestructionThe way in which entrepreneurs changebusiness norms through innovations,processes and/or products. Joseph Schumpeter Austrian – Hungarian – American Economist 1883 – 1950
  8. 8. 20 Characteristics of the EntrepreneurPick your Top Three
  9. 9. 20 Characteristics of the Entrepreneur1. Self Confidence
  10. 10. 20 Characteristics of the Entrepreneur2. Eye for the opportunity
  11. 11. 20 Characteristics of the Entrepreneur3. Strong Work Ethic
  12. 12. 20 Characteristics of the Entrepreneur4. Discipline
  13. 13. 20 Characteristics of the Entrepreneur5. Goal Orientation
  14. 14. 20 Characteristics of the Entrepreneur6. Independent thinker
  15. 15. 20 Characteristics of the Entrepreneur7. Predisposition to be his or her own boss
  16. 16. 20 Characteristics of the Entrepreneur8. Risk Tolerant
  17. 17. 20 Characteristics of the Entrepreneur9. Strong Willed
  18. 18. 20 Characteristics of the Entrepreneur10. Fiercely Competitive
  19. 19. 20 Characteristics of the Entrepreneur11. Never, Never, Never Quit Attitude
  20. 20. 20 Characteristics of the Entrepreneur12. Ability to learn from failures
  21. 21. 20 Characteristics of the Entrepreneur13. Inspire and energize others
  22. 22. 20 Characteristics of the Entrepreneur14. Attention to detail
  23. 23. 20 Characteristics of the Entrepreneur15. Passion & Purpose
  24. 24. 20 Characteristics of the Entrepreneur16. Visionary
  25. 25. 20 Characteristics of the Entrepreneur17. Leadership qualities
  26. 26. 20 Characteristics of the Entrepreneur18. High Energy
  27. 27. 20 Characteristics of the Entrepreneur19. Creative and innovative
  28. 28. 20 Characteristics of the Entrepreneur20. Relationship Network
  29. 29. Characteristics of the Entrepreneur What do you think?
  30. 30. Today’s ProgramCelebrating and recognizing entrepreneurship

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