Catherine Chen Rollor Process Final 072204

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Catherine Chen
Rollor
Parsons Product Design Summer Intensive
Individual Project

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Catherine Chen Rollor Process Final 072204

  1. 1. the rollor system • home furnishing is a growing market • few products on the market have the ability to change shape and function • rise in the single population, who tend to live in smaller spaces • cities are growing, but space is limited • growing environmental awareness market trends rollor is… • a stool, floor cushion, end table, exercise mat, and much more • the perfect addition to any home • the most useful piece of furniture in a college dorm room • available in a variety of shapes and colors • self-customizable to any shape and function • safe and suitable for all ages • fun to play with
  2. 2. what is sustainability? problem statement sustainable materials are important in preserving the earth and its resources the amount of garbage is increasing, landfills are filling up, and hazardous pollutants fill the air statistics breathing the air in bombay, india is equivalent to smoking ten cigarettes a day americans make up five percent of the world's population, but we use 25% of the worlds resources americans throw away approximately 200 million tons of household waste a year, which averages out to about 4 pounds per person each day almost 60 percent of the stuff we throw away can be recycled. recycling one aluminum can results in 97 percent less water pollution and 95 percent less air pollution than creating a new can from raw materials (http://www.awordfromourplanet.org/) issues plastics and other permanent materials are cheaper and easier to mass produce developing countries are not aware of the trash problem – developed countries are, but it’s late in the game
  3. 3. sustainable materials
  4. 4. sustainability innovation
  5. 5. market trends societal trends towards longevity and late marriages are cause for the rise in the single population single people and unmarried cohabiting couples tend to inhabit smaller living spaces cities are growing, but space is limited consumers are more aware of environmental and sustainability issues 27 million americans live alone, about one-fourth of all households and 10% of the population more consumers are interested in redecorating, remodeling, and refurnishing as home stores are increasingly popular market trends
  6. 6. concept ideation
  7. 7. tabletop inspiration
  8. 8. stackable inspiration
  9. 9. floral inspiration
  10. 10. spiral inspiration
  11. 11. rollor sketches
  12. 12. rollor sketches and product concepts
  13. 13. mock-ups canvas roll + wirehinges + rope white foam + wire
  14. 14. design process alternative materialsmaterial selection performance testing enviro–felt carpet cushion recycled foam carpet cushion recycled denim 100% wool felt traditional felt carpet cushion size wiring configuration one 15” x 72” piece is too small to sit on the round end (as a stool), so roll multiple mats concentrically to form a larger stool. the single piece is a good size for an end table or night stand when placed on the inside, the wire buckled as it was rolled up. to alleviate this problem, wire is wrapped around the outside. the thickness of the felt prevents the user from feeling the wire when seated
  15. 15. rollor logo logo design
  16. 16. sources http://listarchives.his.com/smartmarriages/smartmarriages.0110/msg00018.htm http://www.census.gov http://www.noeticart.com/clipart/trashcanc.gif http://www.cozyhearthandhome.com/images/cinnarollcandlwht.gif http://www.vipfibers.com/images/ribbed-scarf.jpg http://lightingstudioberkeley.com/ls_images/cloth_lamp2.jpg http://www.awordfromourplanet.org/pollution.html
  17. 17. final presentation
  18. 18. concept rollor is a system of soft and flexible modular mats made from sustainable materials. the applications of rollor are endless! sleep on it, sit on it, roll it up, bend it, twist it, fold it, even wear it! the rollor system katie just moved to new york city to pursue a career in advertising and is looking to furnish her studio. space is limited, so she must choose pieces that are compact yet functional. rollor can be used in many different ways… how does it work? scenario
  19. 19. exploded view the rollor system was developed as a modular, fun, and multi- functional product. initial designs were mats that could be used as a stool, pillow, or floor cushion. since its inception, rollor has been extended to tabletop sculpture, sleeping mats, exercise mats, apparel, and much more. for customs colors, shapes, and sizes, please contact rollor@gmail.com description materials rollor was developed using sustainable and low–cost materials interior: 7/16” enviro – felt 7/16” recycled foam carpet cushion exterior: 100% cotton flannel felt other: 3/16” aluminum armature wire 100% cotton thread non-toxic soy adhesive 100% cotton wraps flannel felt enviro–felt (carpet cushion) armature wire (also underneath) hook (for easier rolling) adhesive (entire inner surfaces) thread specifications
  20. 20. • societal trends towards longevity and late marriages are cause for the rise in the single population • 27 million americans live alone, about one-fourth of all households and 10% of the population • single people and unmarried cohabiting couples tend to inhabit smaller living spaces • cities are growing, but space is limited • more consumers are interested in redecorating, remodeling, and refurnishing as home stores are increasingly popular • consumers are more aware of environmental and sustainability issues inspirationmarket trends sketches product development
  21. 21. design features design features flexible modular stackable family of products comfortable fun multi-functional sustainable suitable for all ages dynamic
  22. 22. making the prototype cut interior felt/foam to desired dimensions cut exterior felt cloth to desired dimensions cut wire to cover one side and hook over to the other side bend wire in a T-shape for easier rolling sew wire to felt/foam to secure it in place use adhesive to attach cloth to felt/foam interior all done! add a colorwrap! roll it… twist it…
  23. 23. usage scenarios after working out, katie comes home, reads some magazines and watches some tv before dinner a friend stops by to chat over coffee and brainstorm ideas for a halloween costume. it gets late so she decides to sleep over…
  24. 24. usage scenarios after babysitting his baby niece for the afternoon, ted sets up his apartment for his special date tonight it’s still early, so ted takes a walk to the park and rests for a bit before he heads back to his apartment
  25. 25. ordering information r1 r2 r3 15” x 48” $60 24” x 48” $90 15” x 72” $90 24” x 72” $120 15” x 96” $120 24” x 96” $150 rollormat colorwrap available materials cushion covering the original flexible mat system, customizable to your every need! colorize your rollor with these removable, machine-washable, and 100% cotton wraps all widths available in 15” and 24” heights. please specify when ordering c1 c2 c3 15” x 12” $20 24” x 12” $25 15” x 24” $30 24” x 24” $35 15” x 36” $40 24” x 36” $45 black felt white feltgray felt enviro–felt recycled foam colorwrap black whitegray red limeorange camel creamsky
  26. 26. coming soon… rollor lighting rollor scarves rollor vases rollor coasters rollor lamps coming soon…

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