Intelligent Web Solutions Institutional Presentation


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Intelligent Web Solutions Institutional Presentation
- Internet Business Strategy
- Internet Marketing (SEO and SEM)
- E Commerce

Published in: Technology
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Intelligent Web Solutions Institutional Presentation

  1. 1. Internet Business Strategy, Internet Marketing and E-Commerce Consulting Institutional Presentation
  2. 2. Index 1. Business Scenario 2. Our Group 3. Our Competitive Advantage 4. Our Team What We Do 5. Internet Business Strategy 6. Internet Marketing – SEO and SEM 7. E-Commerce 8. How We Work - Methodology 9. Cases 10. References
  3. 3. 1. Business Scenario • With the Search Engine Revolution currently led by Google, many companies emerged worldwide that focused on Website Design and Programming, Internet Marketing, and SEO and SEM. • In 2007 IWS was one of the pioneers in Brazil to offer services related to Internet Marketing and SEO and SEM. • During these six years we observed that there is a large shortage in the market for Online Business Consulting for Small and Medium Sized Businesses. • For this reason our Strategy has been to actively help Small and Medium Sized Businesses Worldwide take their Business to the Online Environment or helping companies that are already online improve.
  4. 4. 2. Our GroupIWS is part of the ILS Group of Companies and Partners• ILSC – Intelligent Leisure Solutions Consulting – Brazil Business Liaison Services, Business, Tourism and Real Estate Consulting• IRES – Intelligent Real Estate Solutions – Real Estate Brokerage Services in Brazil• ITS – Intelligent Travel Solutions - Luxury Travel Services in Brazil and South America• IWS – Intelligent Web Solutions - Full Service Internet Business Consulting• ICS – Intelligent Content Solutions – Content Creation and Translation Services• IMRS – Internet Marketing Road Show – Internet Marketing Event and Training• Viraleasy – Social Web Work• Sociallize – Technology for Social Media Interactions while Off-line
  5. 5. 2. Our Group IWS is part of the ILS Group of Companies and Partners • Penta Partners – Business Accelerator Solutions – Barcelona, Spain • Digital Migration Partners – Enhancing Value and Productivity through Digital Migration – Madrid, Spain • Qualita – Oracle Solutions Gold Partner – CRM, ERP, BI – Barcelona, Spain • BeeWeb – Digital Agency - Salvador, Brazil • Expert Communications – Marketing & Planning - Salvador, Brazil
  6. 6. 3. Our Competitive Advantage Competitive Advantage Description • Over 20 years Experience in Internet Business Consulting• Multiple Industries Experience Projects • High Performance Team, Multicultural and Multidisciplinary • Experts in Digital Marketing, IT and Communications, Business intelligence (BI) and CRM / Social• Online Business Knowledge CRM • Active Participation in Projects Highly Relevant in the Digital Environment • Focus on Results• Methodology / Business Model • Transfer of Knowledge to Management Team • Revenue Share Model • United Nations Innovations Award• Awards • Brazil SEBRAE Innovations Award • Thunderbird Entrepreneurial Award
  7. 7. 3. Our Competitive Advantage Internet Business Strategy • Focus on Business Planning and Strategic Planning for Online Businesses • Experience in Online and Offline Marketing Planning both National and international Internet Marketing – SEO and SEM • Significant Results in Internet Marketing – SEO and SEM • Internal Company in the Group - ITS - survives solely with Internet Marketing and serves as Testing Lab for new Technologies and Methodologies E-Commerce • Coupled with Strong SEO and SEM => Significant ROI • Revenue Share Solutions
  8. 8. 4. Our Team Inma Rodríguez-Ardura: Associate Professor of Digital Marketing and eCommerce at the Open University of Catalonia (Universitat Oberta de Catalunya, UOC) in Barcelona, and the Director of the Advisory Board Observatory of the New Economy at the Internet Interdisciplinary Institute (IN3-UOC). She has been member of the Faculty of the University of Barcelona, Visiting Fellow of the Oxford Internet Institute (University of Oxford), and Visiting Professor in Digital Marketing at Babson College, Boston Dr. Alberto Diaz: CEO Digital Migration Partners. Vocento (Media Group Spain, 800M€). Member of Executive Committee ,Metro News (Free newspaper). GM Spain., Kelkoo. GM Spain, Yahoo! Spain. Business Development Dir Spain & Italy , Sara Lee (Consumer Goods). Sales, Procter & Advisory Board Gamble (Consumer Goods). Marketing/Sales/Trade Mkg. Fernando Conde: President. Founder and CEO of Newland.. Member of the Royal Institute of Advisory Board Chartered Surveyors. Director of the MBA Property Sciences program at the Open University of Catalonia (UOC). President of FOMM and partner in Spain of FOX (Family Office Exchange). Partner of Penta Partners. Dr. Oscar Aguer: International perspective, leading and implementing global projects in the Advisory Board Tourism Industry. VP Whitney International . CEO of FUOC (Education, Research with 4 intl companies in the ICT sector) President UOC AC México. Board of Directors for the 22@Network Barcelon. Partner of Penta Partners.
  9. 9. 4. Our Team Xavier Gracia: Board of Directors and CIO Multinational company. Chairman Technological Commission at FC Barcelona. Professor of the Information Technology Strategy at UPC & URL Advisory Board Business School. Board of Directors TLD (Top Level Domain) in Catalonia. Partner of Penta Partners. Henrique Veiga: Non-executive director of several companies in the hospitality and tourism sector. Defined the Strategy for projects (Europa, Brazil, Africa and Caribbean). Founder & Senior Partner AEQUITATE. President of the Dirección de Asociaciones de Hoteles de Portugal. CEO Amorim Advisory Board Turismo . CEO Amorim-ACCOR Portugal. Partner of Penta Partners. Robert G. Phillips: Managing Partner ILS3 - Intelligent Leisure Solutions Group – Brazil Liaison, Real Estate, Travel, Tourism and Entertainment Development, and Internet Business Consulting. Advisory Board Thunderbird School of Global Management Global Council Member, Recipient of the SEBRAE and United Nations Innovations Awards and the Thunderbird Entrepreneur Award. Partner of Penta Partners. Martha Gabriel: Recognized as a thought leader in marketing and technology in Brazil and abroad. Advisory Board 20 years of experience working with web, multimedia systems and marketing for some of the top corporations and universities in Brazil. Martha is author of several books on Search Marketing (SEM & SEO) and Marketing in the Digital Era. She is one of the top 50 people followed in Brazil on Twitter.
  10. 10. 4. Our Team
  11. 11. 5. Internet Business Strategy
  12. 12. 5. Internet Business Strategy Create Lead Get Traffic Manage the Measure Create Do Market Generation to Your Data and andStrategy Research Website Website Monetize Improve
  13. 13. 6. Internet Marketing - SEO and SEM It is all about Lead Generation… Pay-Per-Click • Keyword Research and Competitors Analysis Campaigns • Generate Leads • Architecture and Content • Qualify Leads • Define Objectives • Convert to Customer Optimizations • Keyword Research • CRM • Maintenance and • Test Tracking and • Increase Sales Continuous Improvement Goals Website • ROI and Reporting e-Commerce Optimization
  14. 14. 6. Internet Marketing SEO and SEM The SEO and SEM Process
  15. 15. 6. Internet Marketing - SEO Process Initial Keyword Analysis Research and Analysis Maintenance Benchmarking and and Analysis Continuous of Competitor Improvement Websites Architecture Ongoing and Content Reporting Optimizations Search Engine Link Building and Directory Submission
  16. 16. 6. Internet Marketing - SEM Process Define Objectives – Budget, Planning Research – Site Maintenance and Analysis, Competi Improvement tors, Keywords Configuration – Optimization – Account Campaign Review Setup, Campaign, Keyword Groups Monitoring – Testing – Landing Conversions, Rep Pages, Ads orting Testing Bid Management – Tuning Ads, Tuning Keywords
  17. 17. 7. E Commerce Get Found – Sell More Internet Generate Leads Business Plan Business Integration CRM Intelligence Engage Leads Social CRM KPI’s ROI SEOIndicators Convert to Qualify Leads CRM & Customer Social CRM SEM Marketing E- Identify Needs Commerce Managed by Marketing Managed By Sales Influenced by Sales Influenced by Marketing
  18. 18. 7. E Commerce Research Online / Purchase Always Considering the ROPO Effect Online 11% Research Online Research Offline / Purchase / Purchase Offline Online 48% 38% Research Offline / Purchase Online 3%
  19. 19. 8. How We Work - Methodology Briefing Data Mining Campaign Constant Constant Interaction and Monitoring Design Interaction and Alignment with Alignment with Client Team Client Team MKT Tools Briefing Briefing Convert to CMS Tool Customer Data Mining Campaign Data Mining Design Monitoring Design Constant Interaction and Google MKT Alignment with MKT Tools Client Team
  20. 20. 9. Cases Portugal • Thema Hoteles – Business Diagnosis, Online Business Planning, Internet Marketing and Online Sales Plan and Implementation Spain • UOC – Universidad Oberta de Catalunya – International Online Strategy and Internet Marketing Plan and Implementation • Kelkoo – Brazil Market Entry Strategy and Diagnosis
  21. 21. 9. Cases Spain • Beruby – Online Sales Strategy • Costa Brava de Girona Tourism – Online and Offline Marketing Strategy and Plan; SEO Plan; Remuneration Policy and Plan • Autocasion – Online Sales Strategy • i- Neumaticos – Online Sales Strategy • – Online Sales Strategy
  22. 22. 9. Cases Brazil • Physio Pilates – E Commerce, SEO and SEM Strategy and Action Plan • A. Gomes – E Commerce Platform and Sales Strategy • Quintas Private – Online Business Strategy, Internet Marketing and Online Sales Plan and Implementation • Piso Plano – Internet Business, Marketing and Sales
  23. 23. 9. Cases Brazil • Hospital Santa Izabel – Internet Marketing Strategy Re-positioning, New Marketing Channels, New Customer Relationship Platform • Hospital Aliança – New Marketing Strategy, New Customer Relationship Channels, Internet Marketing Plan and Implementation • RV Tecnologia – New E Commerce Sales Plan and Platform, Keyword Re-positioning
  24. 24. 9. Cases Brazil • Carlinhos Brown – Internet Business Strategy and Monetization Plan, Internet Marketing Plan and Implementation, Internet Sales Strategy • Grupo Cornelio Brennand – New Internet Corporate Communications Strategy and Implementation Argentina • Bodega Don Otaviano – Internet Business Strategy, Internet Marketing Plan and Implementation, Sales Strategy
  25. 25. 9. Cases Brazil • BRAIN – Brasil Inovacao – New Internet Corporate Communications Strategy and Implementation • The Planet – Online Business Strategy Plan and ROPO Campaign Implementation with Offline Interaction • Hangar Business Park – Odebrecht Relizacoes – Online Marketing Plan, Online Sales Strategy for Lead Generation
  26. 26. 9. Cases Brazil • IEL – Content Consulting and Generation, Business Strategy and Plan for Self Sustaining Portals • Natulab – Benchmarking and Online Sales Strategy Repositioning • Mitchell – Online Business Strategy Plan and Implementation, ROPO Plan Implementation
  27. 27. 10. References • UOC – Universidad Oberta de Catalunya Contato: Silvia Soler Garcia - Marketing Manager. Tel.: +34 61 9416357 • Odebrecht Realizações - BA Contato: Franklin Mira – Marketing Diretor. Tel.: +55 71 8182-6215 • Reserva do Paiva – OR – Recife Ruy Rêgo – President. Tel.: +55 81 9647-0887 • Physio Pilates – BA Claudio Soares – Managing Partner. Tel: +55 71 3381-8000 • Bodega Don Otaviano – AR João Carlos Tourinho Dantas – Owner. Tel.: +55 71 9144-4140 • Mitchell e The Planet Contato: Tamires Peixoto – Marketing Manager. Tel.: +55 71 3203-4900