Your Domain, Your     Identity
BigRockJust as your name gives yourpersonality an identity, your domainname too gives an identity to yourbusiness or websi...
BigRockBigRocks platform powers over 7 million domains so it would not beincorrect to say that we do know a thing or two a...
BigRock1. Keep it Simple, Easy and ShortIf people need to check and recheckyour domain name while typing andthey get it wr...
BigRock2. Self Explanatory                      Make sure your domain name is                      easy to understand. Alw...
BigRock3. Choose the Right ExtensionIt‟s always important to choose thecorrect extension for your domain.Everyone mostly o...
BigRock4. Avoid Hyphens and Homophones                       No one would want to type or even                       remem...
BigRock5. Stay away from Copyright Infringement!People don‟t usually make thismistake too often, but one can neverbe too c...
BigRock6. Stay away from Numbers                       Just because your domain has “for”                       or “to” do...
BigRock7. Keyword Rich Domain Name = Good SEOBusinesses with keywords in theirdomain name have an easier timebeing ranked ...
BigRock8. ASK FOR ADVICE!                     Last but most important – Don‟t                     shy away from asking fri...
BigRock     A domain name is once-in-a -lifetime purchase for your     business that you make. Make sure you select the ri...
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Your Domain, Your Identity

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You would always want the domain name for your website to be special. It should be unique, crisp and help people easily identify with your business. If you want domin name to give identity for your business visit http://www.bigrock.com/

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Your Domain, Your Identity

  1. 1. Your Domain, Your Identity
  2. 2. BigRockJust as your name gives yourpersonality an identity, your domainname too gives an identity to yourbusiness or website. The domainname you choose for your websitebecomes synonymous with the contentyour website hosts. It establishes atheme for the branding of a websitebefore people even visit it for the firsttime. 01
  3. 3. BigRockBigRocks platform powers over 7 million domains so it would not beincorrect to say that we do know a thing or two about choosing a greatdomain name And that‟s inspired us to pen down 8 pointers that you shouldkeep in mind while selecting a domain name. 01
  4. 4. BigRock1. Keep it Simple, Easy and ShortIf people need to check and recheckyour domain name while typing andthey get it wrong even then, chancesare they might give your site a miss.It‟s best to avoid complicatedwords, homophones, numbers, doubleletters, and long or hard to spell words.Keep the name simple, thus making iteasier for people to remember it. 01
  5. 5. BigRock2. Self Explanatory Make sure your domain name is easy to understand. Always select a domain that requires little or no explanation when pronounced aloud. Branding experts usually advise firms to opt for domain names which surround their marquee products and for a name that is memorable. Choosing a name that intrigues people to visit your site is probably one the most important things you should keep in mind.01
  6. 6. BigRock3. Choose the Right ExtensionIt‟s always important to choose thecorrect extension for your domain.Everyone mostly opts for a .COM ora .NET; however, picking anextension based on your location orpurpose of your website is alsoextremely important. For examplesomeone living in India, would mostdefinitely consider opting for an .INdomain extension. 01
  7. 7. BigRock4. Avoid Hyphens and Homophones No one would want to type or even remember that your domain contains hyphens. Imagine searching for a domain called „www.i-want-to-visit-italy.com‟ – extremely cumbersome, ain‟t it? And then imagine wanting to visit “bareinformation.com” but instead ending up visiting “bearinformation.com”. Say your domain name out loud and make people hear it. 01
  8. 8. BigRock5. Stay away from Copyright Infringement!People don‟t usually make thismistake too often, but one can neverbe too careful. It‟s important stayaway from brand related keywordslike (e.g.“microsoftproductsreview.com” or“facebookhelper.com”). RecentlyFacebook took legal action againstcompanies with “face” or “book” intheir domain names. To be sureyou‟re not infringing on anyone‟scopyright with your domain, “Google”the domain before purchasing it. 01
  9. 9. BigRock6. Stay away from Numbers Just because your domain has “for” or “to” does NOT mean you need to use the number “4″ or “2″ in the domain. This will likely make the domain harder to remember and ultimately to use. However, having said this, many of the domain names used in China are numbers as some numbers are considered lucky in Chinese culture. Therefore it all depends on where your business is located and which audience you cater to.01
  10. 10. BigRock7. Keyword Rich Domain Name = Good SEOBusinesses with keywords in theirdomain name have an easier timebeing ranked in search engines.And building a good SEO for yourwebsite is a really important.However, don‟t spend too much ongetting the right domain name if itisn‟t already available. One canwork through SEO with a non-keyword rich brand name as well.01
  11. 11. BigRock8. ASK FOR ADVICE! Last but most important – Don‟t shy away from asking friends or colleagues what they think about your domain name. Always be sure to receive feedback from at least three different people to confirm that their reactions and feedback meet with your approval to proceed with the domain purchase.01
  12. 12. BigRock A domain name is once-in-a -lifetime purchase for your business that you make. Make sure you select the right one.01
  13. 13. Thank You

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