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Johnmedina_sharpbrains

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Johnmedina_sharpbrains

  1. 1. Brain Rules for Thinking Smarter Guest Speaker: John Medina Hosted By: Alvaro Fernandez SharpBrains Brain Fitness Series June 3rd, 2008
  2. 2. An Introduction to SharpBrains Brain Fitness Market Research and Advisory Services: Independent, not affiliated with products/ vendors.  For institutions: Market Research, Consulting and Training Services.  For individuals: Blog and Educational Website Co-Founded by neuroscientist Elkhonon Goldberg and executive & educator Alvaro Fernandez. Member of Scientific American Partner Network. Over 10 scientists, educators, as blog Expert Contributors. Featured by NYT, US News & World News, Reuters… Learn more: www.sharpbrains.com Contact: Alvaro Fernandez at information@sharpbrains.com
  3. 3. An Introduction to our Webinar Series#1: “The State of the Brain Fitness Software Market, 2008”  May 27th#2: “Brain Rules for Thinking Smarter”, with John Medina  June 3rd#3: “The Science and Practice of Brain Fitness”  June 10th
  4. 4. John Medina and Brain Rules Dr. John Medina: developmental molecular biologist and research consultant. Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Pear Press, March 2008) http://www.brainrules.net/
  5. 5. My 3 Key Take-Aways Rule #1: Don’t hire coach potatoes (Or be one) Rule #4: Multitask at your peril (and others’) Rule #8: You have one brain
  6. 6. Rule #1: Exercise boosts brain power.  Best business meeting: walking at about 1.8 miles per hour.  Aerobic exercise improves executive functions. No need to run triathlons.  Exercise improves cognition for two reasons: - Increases oxygen flow into the brain - Acts directly on the molecular machinery of the brain itself
  7. 7. The cognitive value of exerciseSource: Colcombe, S and Kramer, AF (2003)Fitness effects on the cognitive function of older adults: a meta-analytic studyPsych Sci 14: 125 - 130
  8. 8. Rule #4: We dont pay attention to boring things. Previous experience and pattern recognition. Can I eat it? Will it eat me? Can I mate with it? Will it mate with me? Have I seen it before? Multi-tasking, and our sequential processor. Driving while talking on a cell phone is like driving drunk. The always online organization is the always unproductive organization. Error rate goes up 50% and it takes you twice as long to do things.
  9. 9. Rule #4: We dont pay attention to boringthings.
  10. 10. Rule #8: Stressed brains dont learn thesame way. Stress that lasts about 30 seconds: OK You can actually watch the brain shrink. Stress damages cognition. If you want your kid to get into Harvard, go home and love your spouse. You have one brain.
  11. 11. Rule #8: Stressed brains dont learn thesame way.Mendl M (1999)Performing under pressure: stress and cognitive functionApplied Animal Behavioral Science 65(3): 221 - 244
  12. 12. My 3 Key Take-Aways Rule #1: Don’t hire coach potatoes (Or be one) Rule #4: Multitask at your peril (and others’) Rule #8: You have one brain
  13. 13. Resources Mentioned Tons of excellent content: http://www.brainrules.net/ Books  John Gottman: Raising an Emotionally Intelligent Child  Robert Sapolky: Why Zebras Don’t Have Ulcers  Bruce McEwen: The End of Stress As We Know It Research  Michael Posner: on Attention  Art Kramer: on Physical Exercise and Cognition
  14. 14. John Medina and Brain Rules Dr. John Medina: developmental molecular biologist and research consultant. Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Pear Press, March 2008) http://www.brainrules.net/

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