SEO & Social Media and how they work together.


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This presentation shows you best practices for blog sites and how to optimize your blog for better results as well as how to do press releases after the penguin & panda updates

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SEO & Social Media and how they work together.

  1. 1. by Presenter Robert O'Haver Link Building & How it has changed. Domain Authority Social Media & SEO Facebook Twitter Google Plus +
  2. 2. Link Building & How it Has Changed
  3. 3. • Until recently, press releases were regarded as one of the best ways to build credible links to a business website. Companies commonly choose press releases over article marketing due to the multiple benefits of press release distribution, including branding and media exposure, in addition to inbound links which provided SEO ranking value. • Google is now penalizing articles and press releases for the following: • Exact Match Anchor Text • Keyword Stuffing • Excessive Links
  4. 4. Keyword Stuffing Excessive Links Exact match anchor text
  5. 5. • Make sure that your press release has a news worthy angle. For example, is there anything in the news that’s relevant to your business, product or service? Have you reach an important milestone (100th customer served, 5 years in business)? Are you releasing a new product? • Create two versions of your press release, with each being at least 25% different from the others. Each press release should be used for a different service, for example, one should be your social media version which you can spread on your various social media accounts, the next should be what you send to the various wired services. • Use high end distribution services like PRNewsWire, MarketWire, PRWeb, BusinessWire, or social hybrid service PitchEngine. • Use only one to two links on a press release and add them to the bottom with phrases like “Learn More” “Are for more information Click Here” • Make sure to add “rel=nofollow” in your link.
  6. 6. • Relevancy and authority are the key factors that determine a websites rank in search results. • Content must first and foremost appeal to and drive human engagement in order to be seen as an authoritative figure in your niche.
  7. 7. • Use tools like or Google Keyword Planner to find questions that people are asking about your industry. • Passive link building is finding the things that people are searching for, building content around that, and letting that attract links. (Keyword Research) • Make sure your title has that keyword phrase/subject and has the proper heading tag such as h1, h2, h3, and so on. • Make sure you have different variations of your keyword phrase in the content. (Write it for people not for search engines.)
  8. 8. • Try to keep your blog titles 64 characters • Meta description keep it very descriptive to what your blog is about and keep it under 164 characters make sure your keyword phrase is included. • Use Tags based on the subject or keyword phrases your blog is about. • Break all your blog posts into categories don't leave them as uncategorized. • Have a profile/bio setup for the author of the content with picture. (I will go into the benefits of this later.) • Allow moderated commenting
  9. 9. • Include social sharing buttons with Facebook Like/Share and Twitter Tweet being the most popular. Google +1 and LinkedIn Share buttons are also popular. Digg, StumbleUpon, and Reddit buttons arent listed as often as they used to be but should also be included. • Include images in your posts images add an engagement element • Feature links to your social media profiles with Twitter and Facebook being the most popular. Other notables are YouTube, LinkedIn, StumbleUpon, Flickr, and Tumblr. • Have a section at the bottom of your blog post for related topics. • Include a search field in your blog. • Guest Blog add yourself as a contributor on Google Plus. • Use ping services like ping services when you add a new blog post. • Site Maps and submit them to Google webmaster tools • Have an RSS Feed and open a Feedburner account.
  10. 10. • People don't like to scroll. Keep your blog pages short by configuring your blog settings to show no more than 10 blog posts on each page of your blog (5-7 is best). If your blog posts are long, consider using the HTML more tag to split your post into two parts so only the first part appears on the main page of your blog. • Don't forget your website footer when you create your blog. When people can't find what they're looking for on a website, they often scroll to the footer to find site-wide links such as a contact link, site map link, and so on. Take some time to include useful links and information in your blog's footer, and make sure the footer appears at the bottom of all of your blog pages. • Don't forget to include a link and button above the fold on your blog for people to subscribe to your blog's RSS feed. Subscribers often turn into your most loyal readers. Make it easy for everyone who visits your blog to subscribe.
  11. 11. Google indexes only the top of your fan page for search results.
  12. 12. Ranking by Importance on Facebook • Relevant content • Shares (How many times someone have shared your content/posts) • Facebook totals (summary of shares, likes and comments) • Comments • Likes • Number of people liking your page • co-citation
  13. 13. Ranking by Importance on Twitter
  14. 14. • Relevant tweets • Retweets • Follow to followers ratio • Favorite tweets • Number of followers • co-citation Make tweets stand out • Create Twitter cards • Embedded tweets
  15. 15. • Authorship • rel=me, rel= Author, rel=publisher • Posting blog links dofollow • Sharing posts • +1's • Followers (People in your circle)
  16. 16. • Link your website to your Google plus profile. • Add rel=”me”, rel=”Author” or rel=”publisher” to the head potion of your website. Example: <link rel="author" href="https:// com/u/0/1/-profile-id#"/> • Get your Google authorship • • Add a Google plus badge if your site allows it.
  17. 17. • Google Analytics now also reports on social media, tracking visitors to your website across social networks including Twitter, Facebook, LinkedIn, Pinterest and of course their very own Google+. So the indications are that Google is paying increasing attention to social media and are in all likelihood using this data in their algorithms to help assess a website's page ranking and or authority. Undoubtedly Google+ will be a big part of this as time goes on, although for now Google insist that Google+ accounts are not prioritized over other networks. • Gmail now Separates Social Media in your accounts.