Agile usability approach, a presentation to the Bank of Qingdao

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Agile usability approach, a presentation to the Bank of Qingdao

  1. 1. 可用性 - 成功的网页用户界面关键 因素:一个便捷的方式 Usability, key factor for the success of web user interface: an agile approach Roberto DADDARoberto DADDA Milano, November 22, 2012
  2. 2. Usability“The effectiveness, efficiency and satisfaction withwhich specified users achieve specified goals inparticular environments.”● effectiveness: the accuracy and completeness with which specified users can achieve specified goals in particular environments● efficiency: the resources expended in relation to the accuracy and completeness of goals achieved ● satisfaction: the comfort and acceptability of the work system to its users and other people affected by its useRoberto DADDA Milano, November 22, 2012
  3. 3. 可用性“ 指定用户在特殊环境下达到指定目标时的有效性,效 率和满意程度” 有效性:指定用户在特定环境下达到指定目标时的精确性和完整性 效率:为达到目标精确性和完整性所用的资源 满意度:为用户和其他相关人员带来的工作系统舒适度和可接受程度。 Roberto
  4. 4. Usable, a many-sided concept Functional (it does what it is claimed to do) ● Reliable (it works consistently) ● Usable (it works in a way that is consistent with the users expectations) ● Meaningful (it does something important or valuable) ● Pleasurable (it is enjoyable to use) ●Roberto DADDA Milano, November 22, 2012
  5. 5. 可用性, 一个多面概念 功能性(能达到承诺的各项功能) 可靠性(能不间断地运作) 可用性(符合用户的期望值) 有意义(所做的是重要的或有价值的) 娱乐性(愉快的使用过程) Roberto
  6. 6. Roberto DADDA Milano, November 22, 2012
  7. 7. ErgonomicsRoberto DADDA Milano, November 22, 2012
  8. 8. Roberto DADDA Milano, November 22, 2012
  9. 9. Roberto DADDA Milano, November 22, 2012
  10. 10. Roberto DADDA Milano, November 22, 2012
  11. 11. Roberto DADDA Milano, November 22, 2012
  12. 12. human processor modelRoberto DADDA Milano, November 22, 2012
  13. 13. Roberto DADDA Milano, November 22, 2012
  14. 14. Roberto DADDA Milano, November 22, 2012
  15. 15. ●Add value via Web ●Benefit and usability greater than phone call ●Find-Choose-How to-Track ●On site test ●3.5 visitors/day ●Dismissing 80% of call center workforceRoberto DADDA Milano, November 22, 2012
  16. 16. Roberto DADDA Milano, November 22, 2012
  17. 17. ✗ After reworking for Christmas +80% (average 40%) ✗ 300.000 repeat customers (+67%)Roberto DADDA Milano, November 22, 2012
  18. 18. Roberto DADDA Milano, November 22, 2012
  19. 19. Unusable!Roberto DADDA Milano, November 22, 2012
  20. 20. Roberto DADDA Milano, November 22, 2012
  21. 21. Roberto DADDA Milano, November 22, 2012
  22. 22. Roberto DADDA Milano, November 22, 2012
  23. 23. Roberto DADDA Milano, November 22, 2012
  24. 24. Roberto DADDA Milano, November 22, 2012
  25. 25. Roberto DADDA Milano, November 22, 2012
  26. 26. Roberto DADDA Milano, November 22, 2012
  27. 27. Not always easy!Roberto DADDA Milano, November 22, 2012
  28. 28. Roberto DADDA Milano, November 22, 2012
  29. 29. Roberto DADDA Milano, November 22, 2012
  30. 30. Roberto DADDA Milano, November 22, 2012
  31. 31. Roberto DADDA Milano, November 22, 2012
  32. 32. Roberto DADDAOctober 26, 2011 PBZ - Zagreb 32
  33. 33. Roberto DADDAOctober 26, 2011 PBZ - Zagreb 33
  34. 34. Roberto DADDA Milano, November 22, 2012
  35. 35. Roberto DADDA Milano, November 22, 2012
  36. 36. Roberto DADDA Milano, November 22, 2012
  37. 37. Surface Skeleton Structure Scope StrategyRoberto DADDA Milano, November 22, 2012
  38. 38. user tasks: Surface • enter numbers • enter text • enter formulas • format cells Skeleton • sort information • filter information • aggregate information Structure • graph data • save data • import data Scope • export data • print • ….. StrategyRoberto DADDA Milano, November 22, 2012
  39. 39. Surface task Skeleton panes Structure modal dialogs Scope modal wizards StrategyRoberto DADDA Milano, November 22, 2012
  40. 40. Roberto Surface DADDA Skeleton Structure Scope StrategyMay 14-15, 2012 Agile Croatia Conference - Zadar 40
  41. 41. Surface Skeleton Structure Scope StrategyRoberto DADDA Milano, November 22, 2012
  42. 42. Do not focus on toolsRoberto DADDA Milano, November 22, 2012
  43. 43. Roberto DADDA Milano, November 22, 2012
  44. 44. Roberto DADDA Milano, November 22, 2012
  45. 45. Roberto DADDA Milano, November 22, 2012
  46. 46. Roberto DADDA Milano, November 22, 2012
  47. 47. roberto@dadda.it www.dadda.it robertodaddaRoberto DADDA Milano, November 22, 2012

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