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Afiliados Brasil - Apresentação - Make Money Online - Enquadramento Infoprodutos, Adsense e Marketing Digital

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Maquina online de vendas.
Como montar um negócio digital e gerar escala?
Enquadramento Social, CNAI, Mix de Produtos e Marketing...

Palestra de Roberto Soares Costa no Afiliados Brasil 2015 em São Paulo.

Published in: Business
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Afiliados Brasil - Apresentação - Make Money Online - Enquadramento Infoprodutos, Adsense e Marketing Digital

  1. 1. MAKE MONEY ONLINE Roberto Soares Costa roberto@otimiza.org facebook.com/robertoscosta Como organizar um escritório de negócios digitais
  2. 2. CRISE?
  3. 3. HISTÓRICO - AGÊNCIA DIGITAL IWORKS (2001 – 2007) BRIVIA (2007 – 2010) GAD’ AFIRMA (2010 – 2013) Sugestão de leitura: Como fazer amigos e influenciar pessoas (Dale Carnegie)
  4. 4. EXPECTATIVA x REALIDADE x Sucesso Dinheiro Viagens Realização Só alegria Decepção Estresse Pouco dinheiro Cansaço Falta de tempo
  5. 5. Barreira de entrada Investimento alto em insumos, equipamentos e infraestrutura Investimento alto em estoque e capital de giro Melhor rendimento médio Menor barreira de entrada Menor risco e menores possibilidades Salários muito altos para uma minoria Possibilidade de renda variável Baixo investimento Menor possibilidade de escala Grande concorrência SERVIÇO CONSTATAÇÃO VAREJO INDÚSTRIA
  6. 6. CONSTATAÇÃO INDÚSTRIA SERVIÇOVAREJO
  7. 7. CONHECIMENTO SEO ADS TcheSEO Fabio Ricotta Juliano Torriani Conrado Adolfo CONTEÚDO E INFORMAÇÃ O Liange Angeli (Muito Chique) Gustavo Ferreira (Gugabyte) Almy Froes (Guia dos Solteiros) Luiz (LM) e Carlos Carvalho (Sempre Tops) Paulo Lima (Mundo das Tribos) Boteco do Adsense REFERÊNCIAS E BENCHMARKING E tantos outros...
  8. 8. SOLUÇÃO SERVIÇO VAREJOINDÚSTRIA Desenvolvimento Sem estoque Consultoria, campanhas E desenvolvimento Tecnologia da Informação: INVESTIMENTO EM CONHECIMENTO Sugestão de leitura: A estratégia do oceano azul (W. Chan Kin e Renée Mauborgne)
  9. 9. OTIMIZA Investimento x lucratividade
  10. 10. INDÚSTRIA, VAREJO E SERVIÇO INFOPRODUTOS/ TREINAMENTOS • Desenvolvimento • Produção • Divulgação Hotmart, Monetizze, Eduzz, Cursos 24h PUBLICIDADE • Post patrocinado • Banners, mídia direta • Adsense • CPA/CPC Google adsense, Cliente direto, Agências de MKT 1 2
  11. 11. INDÚSTRIA, VAREJO E SERVIÇO PRODUTOS EM GERAL • Tênis • Games • Móveis • Moda/Acessórios • Saúde Lomadee, Zanox, Webafiliados MERCADO DE LEADS Cadastro de clientes e prospects Zanox, Clientes diretos 3 4
  12. 12. CANAIS Nicho Moda Variedades Saúde e bem-estar BLOGS Páginas Facebook Grupos Facebook Anúncios Posicionamento em buscas (SEO) Links patrocinados Rede de display FACEBOOK GOOGLE E BING
  13. 13. Como posicionar o negócio? COMO? Marketing x Tecnologia da informação Entrega Desenvolve
  14. 14. INFOPRODUTOS EBOOKS 4761-0/01 Comércio varejista de livros 8599-6/04 Treinamento em desenvolvimento profissional e gerencial
  15. 15. LEADS CPA/CPC Google Lomadee Zanox 73190/03 Marketing direto MARKETING E SERVIÇOS ATIVIDADES DE APOIO 82113/00 Serviços combinados de escritório e apoio administrativo
  16. 16. CARGA TRIBUTÁRIA – SIMPLES NACIONAL Receita bruta total em 12 meses (em R$) Alíquota IRPJ CSLL COFINS PIS/ PASEP INSS ISS/ ICMS Até 180.000,00 6,00% 0,00% 0,00% 0,00% 0,00% 4,00% 2,00% 2,75% 0,00% 0,21% 0,74% 0,00% 1,80% 0,00% 17,50% Índice sobre a Folha pode levar a faixa até 8,00% 2,00% De 1.440.000,01 a 1.620.000,00 13,55% 0,63% 0,61% 1,88% 0,45% 5,37% 4,61% 8,46% 0,42% 0,42% 1,25% 0,30% 3,57% 2,50% 18,72% Índice sobre a Folha pode levar a faixa até 11,08% 4,61% De 2.880.000,01 a 3.060.000,00 16,98% 0,78% 0,78% 2,36% 0,56% 7,50% 5,00% 10,87% 0,52% 0,52% 1,57% 0,37% 4,49% 3,40% 21,70% Índice sobre a Folha pode levar a faixa até 16,17% 5,00% Desenvolvimento e TIVenda de E-booksMarketing direto
  17. 17. Faixa Impostos Até 1786,77 0% De 1787,78 até 2679,29 7,5% De 2679,30 até 3572,43 15% De 3572,44 até 4463,81 22,5% Acima de 4463,81 27,5% Impostos PF (mensal) IMPOSTOS – PESSOA FÍSICA
  18. 18. Faturamento : 10.000,00 - 5.000,00 E-books - 5.000,00 ADS + serviços COMPARATIVO PF PJ E-book 27,5% 2,75% Serviços/MKT direto 6,00% Imposto E-books 2,750,00 275,00 Imposto Serviços 600,00 Custo contador - 350,00 Custo Total 2750,00 1225,00
  19. 19. A OTIMIZA
  20. 20. Afiliados Produtos digitais Apoio Administrativo Editoria Redes Sociais Design Criação Desenvolv. e apoio técnico Redação e conteúdo A EQUIPE Juliano Torriani e Roberto Costa Análise de negócios e planejamento + Redatoras terceirizadas
  21. 21. RPM - R$ 26,00 Quantidade de artigos médio/mês: 450 De 45 á 90 Posts em 45 páginas no facebook 2014 – Meta/Realizado Faixa 2014 Meta Realizado Meta Janeiro 1.457.832 1.968.073 4.747.808 200% Fevereiro 1.600.745 2.161.006 3.965.566 184% Março 2.349.016 3.171.172 5.284.415 167% Abril 2.748.133 3.709.980 3.756.534 101% Maio 3.302.430 4.458.030 - - TOTAL 11.458.156 15.468.261 17.754.323 -
  22. 22. LIBERDADE 21Sugestão de leitura: Trabalhe 4 horas por semana (Timothy Ferriss)
  23. 23. OFERTAS E- books e infoprodutos SERVIÇO VAREJOINDÚSTRIA
  24. 24. PARCERIAS
  25. 25. roberto@otimiza.org /robertoscosta

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