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Gestiona tu Reputación Online: Monitoriza (Principales herramientas de monitorización)

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Cómo gestionar correctamente las herramientas gratuitas disponibles en Internet para lograr una eficaz monitorización

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • Las Redes Sociales y profesionales y sus diferentes tipos de comunicaciones crea – vínculos – de trato y de confianza ¡! … y esto está bien (Muchos de los usuarios hablan o escriben entre ellos… y se recomiendan artículos y personas ¿? En la mayoría de los casos de “buena reputación” y se critica a los mediocres ya sean artículos escritos o en definitiva las propias personas)

    Quédate con esta palabreja: Reputación (… en la red Reputación OnLine)

    http://gabatek.com/tecnologia/google-me-on-the-web-nueva-herramienta-para-administrar-la-reputacion-online/

    “Los demás son en realidad los que hablan sobre quién eres” @brazo
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Gestiona tu Reputación Online: Monitoriza (Principales herramientas de monitorización)

  1. 1. Gestiona tu Reputación Online Monitoriza Herramientas para monitorizar online. ¿Cómo utilizarlas? Roberto Carreras http://robertocarreras.es http://twitter.com/RobertoCarreras
  2. 2. ¿Cómo podemos hacerlo? ¿Volviéndonos locos?
  3. 3. Optimizando las herramientas disponibles
  4. 4. ¿Gratuitas o de pago? Vs
  5. 5. ¿Cómo podemos hacerlo? • Existen un gran número de herramientas gratuitas en la web • Usarlas individualmente es una tarea que requiere mucho esfuerzo
  6. 6. ¿Cómo podemos hacerlo? • Por eso debemos conocer la mejor manera de gestionar sus resultados • Utilizándolas en función de aquéllos parámetros que hayamos marcado como medibles
  7. 7. Elaborar un listado de Keywords Elegir keywords relevantes para la campaña, plan de comunicación, acción eventual… – Directivos – Empresa, filiales… – Marcas, nombres de productos, servicios… – Slogan (“la chispa de la vida”…) – Competencia – Sector – Proveedores, clientes, socios, etc.
  8. 8. Pasos 1. Crear tu cuenta en Google Reader / Netvibes / Feedly … 2. Seleccionar las herramientas 3. Gestionar la suscripción mediante RSS
  9. 9. Herramientas
  10. 10. Alertas de Noticias Blogs Comentarios y conversaciones Social Media Marcadores Twitter
  11. 11. Alertas de Noticias Blogs Comentarios y conversaciones Social Media Marcadores Twitter
  12. 12. Permite realizar comparativas entre varias keywords
  13. 13. Permite clasificar: •Según rankin de Twingly •Por resultados más linkados •Fecha Además de ampliar la selección temporal de la búsqueda (“Anytime”) y buscar en varios idiomas
  14. 14. Además, con el resultado puedes: -Suscrirbirte mediante RSS -Agregarte la búsqueda a la barra del navegador -Crear una alerta por mail -Incluir un widget en tu blog con los resultados También cuenta con la opción de búsqueda en microblogs, con una ventaja: no tiene limitación temporal como algunos buscadores de Twitter no van más allá de un mes
  15. 15. Alertas de Noticias Blogs Comentarios y conversaciones Social Media Marcadores Twitter
  16. 16. Busca en foros, solamente palabras clave muy concretas Permite suscripción mediante alertas
  17. 17. Google dispone de la herramienta “Grupos” en los que también permite monitorizar conversaciones
  18. 18. Alertas de Noticias Blogs Comentarios y conversaciones Social Media Marcadores Twitter
  19. 19. •Busca en todas las redes sociales (perfiles de gente, comentarios, blogs, noticias…) Es muy útil para búsquedas puntuales. •Realiza una valoración de las palabras y marca sobre un ranking (Social Tone) de positivo a negativo: lo malo es que utiliza palabras en inglés. •RSS: sólo de una palabra, no en cadena
  20. 20. Alertas de Noticias Blogs Comentarios y conversaciones Social Media Marcadores Twitter
  21. 21. ¿ C O ¿Quiénes? M O ?
  22. 22. Alertas de Noticias Blogs Comentarios y conversaciones Social Media Marcadores Twitter
  23. 23. Aburridos…
  24. 24. Simpliquemos…
  25. 25. ;-) Roberto Carreras http://robertocarreras.es @RobertoCarreras

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