ECN Poland-0711 blog spot


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ECN Poland-0711 blog spot

  1. 1. Poland: The business outlook For members of Economist Corporate Network July 2011
  2. 2. Contents <ul><li>Executive summary </li></ul><ul><li>Corporate comment </li></ul><ul><li>Business outlook </li></ul><ul><ul><li>Market size and potential </li></ul></ul><ul><ul><li>Operating environment </li></ul></ul><ul><ul><li>By sector </li></ul></ul><ul><li>Politics and policy outlook </li></ul><ul><li>Economic outlook </li></ul><ul><li>Key economic indicators </li></ul><ul><li>Market size indicators </li></ul>
  3. 3. Executive summary <ul><li>Poland offers size (38m people) and healthy growth (above 4% a year) and is our members‘ number two priority CEE market in the medium term, behind Russia </li></ul><ul><li>But the Polish market is increasingly wealthy, competitive and mature, so it‘s unrealistic to expect rapid growth </li></ul><ul><li>Poland is still solid, but is less of a CEE star these days </li></ul><ul><li>Managing expectations is becoming more important </li></ul><ul><ul><li>B2C companies reported a slowdown in Q1 </li></ul></ul><ul><ul><li>B2G will be hit by the election and budget cuts </li></ul></ul><ul><ul><li>B2B is good, but competition and costs are increasing </li></ul></ul><ul><li>Organisationally, should you put Poland in CEE, an EU cluster, or western Europe? Expect more discussion of this over the next 12 months </li></ul>
  4. 4. <ul><ul><li>“ Overall, Poland is good and healthy. It’s the most business-friendly government in the region.” </li></ul></ul><ul><ul><li>- Regional manager, west European multinational </li></ul></ul><ul><ul><li>“ People [at HQ] have a short memory. They forget there was no crisis here, so you have to manage expectations.” </li></ul></ul><ul><ul><li>- Regional manager, FMCG </li></ul></ul><ul><ul><li>“ Poland is our biggest market in CEE. There’s a slowdown in business activity, but this is temporary. There’s a large domestic market, and you need to look at the second-tier cities as well as Warsaw.” </li></ul></ul><ul><ul><li> - Regional director, financial services </li></ul></ul><ul><ul><li>“ Poland is more similar to Spain than to Ukraine.” </li></ul></ul><ul><ul><li>Senior media/advertising executive </li></ul></ul>Corporate comment (1)
  5. 5. <ul><ul><li>Members of Economist Corporate Network only </li></ul></ul>Contact us to view the full outlook
  6. 6. <ul><li>Economist Corporate Network is the membership-based briefing and networking service from The Economist for senior executives seeking insight into economic and business trends across markets and regions. It has regional business groups in Central and Eastern Europe, Middle East and Africa, and Asia Pacific. </li></ul><ul><li>Independent, fact-based and thought-provoking, Economist Corporate Network provides knowledge and understanding of business issues in these regions. This service builds on the resources of The Economist Intelligence Unit, a sister business to The Economist . </li></ul><ul><li>Economist Corporate Network </li></ul><ul><li>Boulevard des Tranchees 16 </li></ul><ul><li>1206 Geneva, Switzerland </li></ul><ul><li>Telephone: (43) (0) 664 607 1224 </li></ul><ul><li> </li></ul><ul><li>Copyright </li></ul><ul><li>© 2011 The Economist Intelligence Unit Limited . All rights reserved. Neither this publication nor any part of it may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission of The Economist Intelligence Unit Limited. </li></ul>