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A Social Media Primer - 8 Ways to Lead

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Designed for brands who are just getting started in Social Media, a very basic look at a handful of best practices.

Published in: Business, Technology
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A Social Media Primer - 8 Ways to Lead

  1. 1. 1 1 a social media primer 8 ways to lead
  2. 2. 2 1. put your strategy before your tools Source: Brian Solis and JESS3
  3. 3. 3 2. determine your ROI equation
  4. 4. 4 3. locate organic gatherings and listen
  5. 5. 5 4. use influencers to ignite conversation
  6. 6. 5. establish clear roles before launch
  7. 7. 7 6. don’t collect fans, activate them
  8. 8. 7. turn hand-raisers into brand advocates
  9. 9. 9 8. facilitate peer influence, don’t control it
  10. 10. 10 how to kill your community Treat them like a tactic or an experiment Think they serve you Believe “if we build it, they will come” Fail to keep them engaged Rely on Social Media alone to build membership Sanitize their activities
  11. 11. let’s connect o Twitter o Facebook o LinkedIn o SlideShare o Instagram o Pinterest o Google + o Tumblr o Foursquare
  12. 12. 1212 a social media primer 8 ways to lead

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