Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Q3 Marketing Campaign
Robert Hyry
Q3 2014
Yadagive
Have A Heart, Yadagive
Goal: Drive Traffic
• Top Ten Celebrity Campaign
– The Conlin Company
– Mark Steines
• Social Media
– FB, Twitter, Vine, P...
Plan: Celebrities
• Top Ten Celebrities
• Build Celebrity Plan Template
• Match Each with Cause of their Choice
• Build La...
Execute: Q3 Timeline
• Weekly Marketing Meetings – Thursday
• Weekly Staff Meetings - Wednesday
• Finish Celebrity Templat...
Backup
Slogans
• Yadagive To Your Cause
– When You Shop Online – At No Extra Cost To You
• Have A Heart, Yadagive
Calendar
Q3 2014:
• Marketing Plan Execution
– Friends and Family Push
– The Conlin Company Celebrity
Outreach
– Social Me...
Upcoming SlideShare
Loading in …5
×

0

Share

Download to read offline

Yadagive Q3 2014 Marketing Campaign

Download to read offline

2H 2014 Marketing Plan

Related Books

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

Yadagive Q3 2014 Marketing Campaign

  1. 1. Q3 Marketing Campaign Robert Hyry Q3 2014 Yadagive Have A Heart, Yadagive
  2. 2. Goal: Drive Traffic • Top Ten Celebrity Campaign – The Conlin Company – Mark Steines • Social Media – FB, Twitter, Vine, Pinterest, Tumblr, Instagram – SEO with Celebrity Landing Pages • Build the Yadagive Brand!
  3. 3. Plan: Celebrities • Top Ten Celebrities • Build Celebrity Plan Template • Match Each with Cause of their Choice • Build Landing Page • Incorporate Celebrity Video Testimonials • Present – Approve – Execute
  4. 4. Execute: Q3 Timeline • Weekly Marketing Meetings – Thursday • Weekly Staff Meetings - Wednesday • Finish Celebrity Template with Conlin Co. • Call and Present to Celebrities • FB Two Posts per Week – Word of Mouth Marketing • Community Building and Management – Twitter: Brand Loyalty – Vine: Video Viners – Pinterest: Merchant Connection – Tumblr: Promote YG Distinctive Brand – Instagram: Videos, Unique Content with YG Brand – Google Plus: Business Customers • Content Creation – Celebrity Video Testimonials
  5. 5. Backup
  6. 6. Slogans • Yadagive To Your Cause – When You Shop Online – At No Extra Cost To You • Have A Heart, Yadagive
  7. 7. Calendar Q3 2014: • Marketing Plan Execution – Friends and Family Push – The Conlin Company Celebrity Outreach – Social Media and Online Test Advertising • Technology Requirements – Build Backend Admin Tools – A-B Site Testing to Prove Model, answer: What works best? – Start Browser Plug-in – Build Splash Pages for Celebrities and tweak website based upon initial customer feedback Q4 2014: • Marketing Plan Execution – Continue Conlin Company Celebrity Campaign – Ramp up Social Media and Online Advertising • Technology Requirements – Finish Browser Plug-in – Start Mobile App Development – Continue Site Improvements based upon testing results.

2H 2014 Marketing Plan

Views

Total views

195

On Slideshare

0

From embeds

0

Number of embeds

4

Actions

Downloads

2

Shares

0

Comments

0

Likes

0

×