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Introduction __
WiFi Access
Login:
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Password:
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@Rob
HELLOmy name is
@Rob’s Experience
@Rob’s Geek Cred
@Rob
WordPress
Plugin
Developer
<>
#IRC Operator
@Zeppo
Former
Board of
Directors
Information Management
...
Google Search Engine Optimization Expert
@Rob Bertholf | Search Engine Optimization Expert
rob.bertholf.com
Hi, I’m @Rob o...
Pacific New Media
@pacificnewmedia
Follow @PacificNewMedia
Excited to speak at #Clarity15
on #SEO #KPI’s & Reporting!
Rob ...
Introductions
:)
HELLOyour name is
1) Name
2) Industry
3) Takeaway
Identity __
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{ Brand }
helps { Target Commonality }
get { Cure Pain & Feed Aspirations }
through { USP }
featuring { Key Features }
Con...
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Finding Our
Greatness
Our
Passion
Customer
Solution
Our
Differentiation
Credit: Jim Collins,
Good to Great
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Persona Name
First Last
Title
Age:
Location:
About:
What are the persona’s relevant
characteristics & behaviours?
For inst...
? !
Discovery Research Purchase
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Nothing
Aware,
No Action
Single
Action
Repeat
Actions
Awareness Interest Action Advocacy
via http://www.ipglab.com/
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Name Email Twitter Instagram Facebook Google+
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Brand Authority LifestyleProduct
Brand Authority LifestyleProduct
Branded Keywords
(Company Name, Product Names,
Trademarks, Executive Staff)
Industry (Product/Service) Keywords
(Generic P...
Branded Keywords
(Company Name, Product Names, Trademarks, Executive Staff)
#1
BRAND/REPUTATION MANAGEMENT
CUSTOMER SERVIC...
Brand
“Nike”
Authority LifestyleProduct
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Brand
“Nike”
Authority LifestyleProduct
“Running
Shoes”
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Brand
“Nike”
Authority
“Running”
LifestyleProduct
“Running
Shoes”
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Brand
“Nike”
Authority
“Running”
Lifestyle
“Health”
Product
“Running
Shoes”
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Branded
● Nike
● Nike Flex
Offering
● Running Shoes
● Trail Running Shoes
● Good/Best Running Shoes
● Jogging Shoes
● Runn...
Google.com/Trends/Explore
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Intro __
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“The Only
Thing That Is
Constant Is
Change” - Heraclitus
90% of the people who create a
Google profile have never posted
publicly on Google+
via @stonetemple
Changes to Facebook a...
Do not be
distracted by
squirrels
(or meerkats)
Remember:
Social media is NOT a conversation,
it is where the conversation
takes place. via @jaybear
@Rob Bertholf
Social Media
is NOT a new
language
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● Meet people
● Start conversations
● Ask questions
● Answer questions
● Be authentic
Lets plan to “BE” social and
engage with a purpose
Find
Convert
Keep
Find
Convert
Keep
Traditional Social
W
ord
of M
outh
Plan __
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What are your objectives?
What do you hope to achieve?
Awareness
Authority Action
AdvocacyCustomer Service
Rainbows
Cats
• Encourage & reward brand advocacy
• Reputation management
• Support Public Relations
• Be a thought leader in your indus...
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… and how to measure it
Authority
Action
Engagement/Interest
Advocacy
Reach/Awareness
Reach
Engagement
Authority
Acquisition
Conversion
Likes
Talking About, Comments
Shares
Website Traffic
Event, Goal or eCom...
Reach
Engagement
Authority
Acquisition
Conversion
Followers
@Mentions, Favorites
Lists, Retweets
Website Traffic
Event, Go...
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•
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Blog Post
Facebook Poll
Video Post
Guest Blog Post
Press Release
Live Stream
Tweetup
Theme Blog Post Interview Event
Identify/Map Resources
Blog Post
Infographic
eBook
Slide deck
Video
Case Study
Podcast
Interview
Meme
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Catchy Page Title
www.yourdomain.com/slug
YourLogo My Account | Order Status | Help My CartLive Chat
Menu Menu Menu Menu
M...
Repurpose as:
❏ Text (if not already text)
❏ Image
❏ Infographic
❏ Video
❏ Podcast
❏ Slidedeck
❏ eBook
❏ White Paper/Case ...
Website Content
Your Brand
www.yourdomain.com
Article Title
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisq...
Your Brand
Shared publicly - 5 hours ago #Tag
Lorem ipsum dolor sit amet, consectetur
adipiscing ut orci ut massa volutpat...
Content Source
Content Created
Repurposedas
Repurposedas
Shared to
Shared to
1961 Entries
300 Entries
http://forrester.com
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Social Asset &
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Tactics __
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Monitoring Engagement Outreach
Content Development &
Distribution/Marketing
Advocacy Building Measurement
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Public Relations
Marketing
Customer Service
Accounting/Billing
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Ignore
Misguided
Is the site dedicated to
harassing others?
Monitor only
Avoid flame wars. Monitor
site for relevant...
Content
Type Blog
Facebook
Twitter
Social
Platform
Email
Newsletter
Scheduling
Application
Content
Type Testimonial
Social
Platform
Social
Platform
Email
Newsletter
Scheduling
Application
Blog Post
Facebook Poll
Video Post
Guest Blog Post
Press Release
Live Stream
Tweetup
Theme Blog Post Interview Event
Type....
Blog Post
Facebook Poll
Video Post
Guest Blog Post
Press Release
Live Stream
Tweetup
Theme Blog Post Interview Event
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● Check your Social Channels
○ Blog
■ Respond or ^ comments on your blog posts
○ Facebook
■ Respond & like comments on you...
● Check your Social Channels
○ Instagram
■ Follow back users who follow you (who post photos, not flyers)
■ Follow back us...
● Create & Curate Content
○ Blog Posts (Create blog posts on topics relating to the following)
■ Brand: Values & Company U...
● Share
○ Twitter
■ Post 2-3 tweets of your blog post URL with title and hashtag
■ Post 1-2 business or industry related t...
● Influencer Relations
○ Re-Tweet and Favorite Tweets
○ Curate Lists by topic
○ +K Influencers
● Keyword Search
○ Find rel...
● Curate authoritative content to Facebook/Twitter/Google+/LinkedIn
○ Curate & schedule 3 posts appropriate for Auto indus...
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If comment = reply & +1
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Connecting with
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Personality Tests
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Bit.ly
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Recap __
@Rob Bertholf
Social Media Marketing: Strategy, Tactics & Measurement
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Social Media Marketing: Strategy, Tactics & Measurement

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Learn how to create a results-driven social media strategy for your business or organization. You will learn techniques to turn social media sites and profiles into legitimate marketing tools. Discover which social networking sites are appropriate for reaching your target audience, as well as how to craft appropriate assignments to increase engagement and advocacy.

Published in: Social Media
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Social Media Marketing: Strategy, Tactics & Measurement

  1. 1. Introduction __
  2. 2. WiFi Access Login: ________ Password: ________
  3. 3. @Rob HELLOmy name is
  4. 4. @Rob’s Experience
  5. 5. @Rob’s Geek Cred @Rob WordPress Plugin Developer <> #IRC Operator @Zeppo Former Board of Directors Information Management Staff Sergeant US Air Force Software as a Service Architect / Growth Hacker CC Creative Commons Contributor Wikipedia Editor PATENT APPLICATION #US20060294199 Systems & Methods for a Standard Web Platform
  6. 6. Google Search Engine Optimization Expert @Rob Bertholf | Search Engine Optimization Expert rob.bertholf.com Hi, I’m @Rob on Twitter. California guy living in Honolulu, Hawaii the last 10 years. I teach at University of Hawaii’s PNM program and I am passionate about Development, Social Marketing Strategy, Web Analytics & Conversion optimization. Search engine optimization - Wikipedia en.wikipedia.org/wiki/Search_engine_optimization About 22,500,000 Results #1 in
  7. 7. Pacific New Media @pacificnewmedia Follow @PacificNewMedia Excited to speak at #Clarity15 on #SEO #KPI’s & Reporting! Rob Bertholf @Rob Follow @Rob Excited to speak at #UHPNM on #SocialMedia
  8. 8. Introductions :) HELLOyour name is 1) Name 2) Industry 3) Takeaway
  9. 9. Identity __
  10. 10. ● ● ● ● ● ● ●
  11. 11. { Brand } helps { Target Commonality } get { Cure Pain & Feed Aspirations } through { USP } featuring { Key Features } Connector Words Mission = Vision (your calling or purpose) + main business tactics Not sure? Go to BizGym.com
  12. 12. ● ● ● ●
  13. 13. Finding Our Greatness Our Passion Customer Solution Our Differentiation Credit: Jim Collins, Good to Great
  14. 14. ● ●
  15. 15. ● ● ● ● ● ●
  16. 16. ○ ○ ○ ○ ○ ○
  17. 17. ● ○ ○
  18. 18. ● ● ● ● ● ●
  19. 19. Persona Name First Last Title Age: Location: About: What are the persona’s relevant characteristics & behaviours? For instance, demographics such as age, gender, occupation and income; psychographics including lifestyle, social class and personality. Behavioral Considerations: List attributes like usage patterns, attitudes and brand loyalty. Frustrations: Which problem does the persona want to solve? Goals: Goals and concerns when they perform relevant tasks: speed, accuracy, thoroughness, or any other needs that may factor into their usage Tasks: Credit: http://www.nngroup.com/articles/persona/
  20. 20. ? !
  21. 21. Discovery Research Purchase
  22. 22. ● ● ●
  23. 23. Nothing Aware, No Action Single Action Repeat Actions Awareness Interest Action Advocacy
  24. 24. via http://www.ipglab.com/
  25. 25. ● ● ● ● ● ● ●
  26. 26. ● ● ● ● ● ●
  27. 27. Name Email Twitter Instagram Facebook Google+
  28. 28. Brand POC Email Twitter Instagram Facebook Google+
  29. 29. ● ○ ● ○ ● ○ ● ○
  30. 30. Brand Authority LifestyleProduct
  31. 31. Brand Authority LifestyleProduct
  32. 32. Branded Keywords (Company Name, Product Names, Trademarks, Executive Staff) Industry (Product/Service) Keywords (Generic Product/Service Names) Topical Keywords (Related to but not specific to a cause/service/product) Customer/Lifestyle Keywords (Result of product/service or words which describe the consumer)
  33. 33. Branded Keywords (Company Name, Product Names, Trademarks, Executive Staff) #1 BRAND/REPUTATION MANAGEMENT CUSTOMER SERVICE Industry (Product/Service) Keywords (Generic Product/Service Names) #2 CUSTOMER ACQUISITION Topical Authority Keywords (Related to but not specific to a cause/service/product) #3 CONTENT TOPICS CAMPAIGNS & HASHTAGS Customer/Lifestyle Keywords (Result of product/service or words which describe the consumer) #4 CONTENT CURATION/ PARTNERSHIPS
  34. 34. Brand “Nike” Authority LifestyleProduct
  35. 35. ● ● ○ ○ ○
  36. 36. Brand “Nike” Authority LifestyleProduct “Running Shoes”
  37. 37. ● ● ●
  38. 38. ● ● ●
  39. 39. ● ○ ○
  40. 40. Brand “Nike” Authority “Running” LifestyleProduct “Running Shoes”
  41. 41. ● ● ●
  42. 42. ● ○ ● ○
  43. 43. Brand “Nike” Authority “Running” Lifestyle “Health” Product “Running Shoes”
  44. 44. ● ● ●
  45. 45. Branded ● Nike ● Nike Flex Offering ● Running Shoes ● Trail Running Shoes ● Good/Best Running Shoes ● Jogging Shoes ● Running Trainers Authority (# ways to…, # top…, etc.) ● Choosing the right running shoe ● Warmup exercises ● Understanding your foot type ● Running trails (at location) ● Playlists for when running Lifestyle ● Health ○ Diets for runners ○ Breathing exercises ● Fitness ○ Workout routines ○ Water bottles on the go ● Lifestyle ○ Clothing / Accessories ○ Playlists
  46. 46. Google.com/Trends/Explore
  47. 47. #
  48. 48. ● ●
  49. 49. ● ● ● ● ● ●
  50. 50. ● ● ●
  51. 51. ● ● ● ● ● ● ●
  52. 52. ● ● ● ● ●
  53. 53. ● ● ● ●
  54. 54. Hard Questions __
  55. 55. ● ●
  56. 56. Intro __
  57. 57. ● ● ●
  58. 58. ● ● ● ● ● ● ●
  59. 59. “The Only Thing That Is Constant Is Change” - Heraclitus
  60. 60. 90% of the people who create a Google profile have never posted publicly on Google+ via @stonetemple Changes to Facebook algorithm to further decline reach for brands. via @MartinBeck
  61. 61. Do not be distracted by squirrels (or meerkats)
  62. 62. Remember: Social media is NOT a conversation, it is where the conversation takes place. via @jaybear
  63. 63. @Rob Bertholf
  64. 64. Social Media is NOT a new language
  65. 65. ● ● ● ● ●
  66. 66. ● Meet people ● Start conversations ● Ask questions ● Answer questions ● Be authentic
  67. 67. Lets plan to “BE” social and engage with a purpose
  68. 68. Find Convert Keep Find Convert Keep Traditional Social W ord of M outh
  69. 69. Plan __
  70. 70. ● ● ● ●
  71. 71. What are your objectives? What do you hope to achieve?
  72. 72. Awareness Authority Action AdvocacyCustomer Service Rainbows Cats
  73. 73. • Encourage & reward brand advocacy • Reputation management • Support Public Relations • Be a thought leader in your industry • Support customer service • HR, recruiting
  74. 74. ● ● ● ● ●
  75. 75. ● ● ● ● ● ● ●
  76. 76.
  77. 77. … and how to measure it
  78. 78. Authority Action Engagement/Interest Advocacy Reach/Awareness
  79. 79. Reach Engagement Authority Acquisition Conversion Likes Talking About, Comments Shares Website Traffic Event, Goal or eCommerce Action
  80. 80. Reach Engagement Authority Acquisition Conversion Followers @Mentions, Favorites Lists, Retweets Website Traffic Event, Goal or eCommerce Action
  81. 81. ● ● ● ●
  82. 82. • • • • • • •
  83. 83. Blog Post Facebook Poll Video Post Guest Blog Post Press Release Live Stream Tweetup Theme Blog Post Interview Event
  84. 84. Identify/Map Resources
  85. 85. Blog Post Infographic eBook Slide deck Video Case Study Podcast Interview Meme
  86. 86. ● ● ● ● ● ● ●
  87. 87. Catchy Page Title www.yourdomain.com/slug YourLogo My Account | Order Status | Help My CartLive Chat Menu Menu Menu Menu Mauris sed eleifend tortor. Nullam sodales lectus mauris, ac eleifend elit eleifend nec. Ut non porttitor lacus. Suspendisse dolor lacus, efficitur tempor lobortis ut, egestas vitae leo. Quisque vulputate turpis eget magna pharetra viverra. In lacus ipsum, condimentum at nisl vitae, posuere cursus sem. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus nec purus vel diam ultricies pellentesque. Proin fringilla malesuada ipsum, vel placerat lectus congue fringilla. Article Title Related Hero Image Shop Now Lorem ipsum dolar sit amet, consectue adipesing elit sed Shop for Related Product Proin pellentesque rutrum metus. Sed quis volutpat erat, vitae interdum est. Sed sit amet augue orci. Nullam nisl sapien, molestie eu commodo quis, pharetra consectetur justo. Vivamus viverra ullamcorper convallis. Aliquam nec mi diam. Nulla a tincidunt erat, in tincidunt neque. Suspendisse ultricies dolor non lobortis tincidunt. Nunc feugiat ex vel nunc molestie, sed efficitur augue porttitor. Pellentesque vitae venenatis neque. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Aenean tincidunt libero vitae ex ornare pellentesque. Nam faucibus libero in mollis malesuada. Fusce auctor fringilla ligula non tristique. Sub Title Related Video Search GO www.yourdomain.com/slug Link Article Title Title Catch Page Title Meta Title Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus nec purus vel diam ultricies pellentesque. Proin fringilla malesuada ipsum. Meta Description Mauris sed eleifend tortor. Nullam sodales lectus mauris, ac eleifend elit eleifend nec. Ut non porttitor lacus. Suspendisse dolor lacus, efficitur tempor lobortis ut, egestas vitae leo. Quisque vulputate turpis eget magna pharetra viverra. In lacus ipsum, condimentum at nisl vitae, posuere cursus sem. Copy Media: Images Media: Video
  88. 88. Repurpose as: ❏ Text (if not already text) ❏ Image ❏ Infographic ❏ Video ❏ Podcast ❏ Slidedeck ❏ eBook ❏ White Paper/Case Study Send to: ❏ Twitter ❏ Facebook ❏ Google+ ❏ Instagram ❏ Pinterest ❏ LinkedIn ❏ Newsletter Content Title
  89. 89. Website Content Your Brand www.yourdomain.com Article Title Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque ut orci ut massa volutpat mattis nec dapibus diam. Proin posuere euismod orci quis laoreet. Sed tempus ipsum semper ex interdum, quis hendrerit sem euismod. Aenean ultricies, ex gravida venenatis viverra, sapien neque laoreet turpis, et pulvinar erat ipsum ac quam. Donec sed vehicula urna. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Fusce porta ac ipsum vitae tempor. In commodo nisi a sodales lacinia. Maecenas vitae justo rhoncus, aliquet ligula non, imperdiet tellus. Facebook Content Strategy Your B @YourBr Lorem ipsum dolor mattis sat ne http:/ Twitte
  90. 90. Your Brand Shared publicly - 5 hours ago #Tag Lorem ipsum dolor sit amet, consectetur adipiscing ut orci ut massa volutpat mattis nec: http://domain.com/article #seo Your Website www.domain.com Article Title Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque ut orci ut massa volutpat mattis nec dapibus diam. Proin posuere euismod orci quis laoreet. Sed tempus ipsum semper ex interdum, quis hendrerit sem euismod. Aenean ultricies, ex Your Brand Article Title submitted 5 hours ago http://domain.com/article 16 seo content marketing Your Brand @YourBrand Following Lorem ipsum dolor sit amet, consect volutpat mattis sat ne http://domain.com/article #seo
  91. 91. Content Source Content Created Repurposedas Repurposedas Shared to Shared to
  92. 92. 1961 Entries 300 Entries
  93. 93. http://forrester.com
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  104. 104. Social Asset & Community Buildout
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  106. 106. Tactics __
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  108. 108. Monitoring Engagement Outreach Content Development & Distribution/Marketing Advocacy Building Measurement
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  110. 110. Type Name Email Phone Legal Public Relations Marketing Customer Service Accounting/Billing
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  117. 117. Troll Ignore Misguided Is the site dedicated to harassing others? Monitor only Avoid flame wars. Monitor site for relevant comments. Aggressive Is the site dedicated to harassing others? Owned Asset Was it posted on an asset you manage/own? New Comment: Positive? No Spam check Is the post overly self- promotional or irrelevant? NoNo Actionable issue Does the post detail unresolved client issue? No YesYes No Yes Spammer Respond to post your terms and then remove Assess Based on circumstances, influence & prominence should you respond? No Notify Legal Respond carefully Yes No Notify Support Respond that you have escalated their concern Yes Correct the Facts Provide factual information in comments section Yes Advocate Give positive feedback rewarding them for support Yes
  118. 118. Content Type Blog Facebook Twitter Social Platform Email Newsletter Scheduling Application
  119. 119. Content Type Testimonial Social Platform Social Platform Email Newsletter Scheduling Application
  120. 120. Blog Post Facebook Poll Video Post Guest Blog Post Press Release Live Stream Tweetup Theme Blog Post Interview Event Type. Topic. Content. Social Action. Date.
  121. 121. Blog Post Facebook Poll Video Post Guest Blog Post Press Release Live Stream Tweetup Theme Blog Post Interview Event
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  123. 123. ● Check your Social Channels ○ Blog ■ Respond or ^ comments on your blog posts ○ Facebook ■ Respond & like comments on your wall ■ Allow & like favorable posts ■ Reply to messages ○ Twitter ■ Follow back all non-egghead users who followed you ■ Follow any users who mention @[BRANDNAME] ■ Reply back to mentions to @[BRANDNAME] ■ Reward highly favorable mentions with retweet or favorite of tweet ■ Reply back to direct messages ■ Use the discover tab to perform a basic twitter search for “[BRANDNAME]” and “Auto Anything” ○ Google+ ■ Add people to circles
  124. 124. ● Check your Social Channels ○ Instagram ■ Follow back users who follow you (who post photos, not flyers) ■ Follow back users who comment or like your images ■ Respond to comments (use hashtags when appropriate) ● http://iconosquare.com/comments.php ○ LinkedIn ■ Comment or reward users who have commented on your brands posts ○ Pinterest ○ Foursquare/Swarm ■ Comment or like checkin’s as appropriate ■ Like and list favorable and quality tips ○ Yelp ■ Respond to reviews ■ Share positive reviews ● Monitor Competitor Channels ○ Identify trending industry topics ○ Identify users you should connect with
  125. 125. ● Create & Curate Content ○ Blog Posts (Create blog posts on topics relating to the following) ■ Brand: Values & Company Updates ■ Industry: Foodservice topics ■ Community Service: Blog about community service related items ■ Recognition: Rewards & acquades received ○ Images/Video Clips ■ Take shots on site or collect shots from employees ■ Shots of the store & food ■ Shots of the staff at work/play ■ Shots of the customers enjoying the experience ■ Curate: Uncover images and clips taken by your fans and reshare or get permission to re-post. ○ Infographics ■ Create infographics by taking data and visualizing it in an appealing way (data sources could range from food preparation tips to meat purchase statistics) ■ Curate: Find relevant infographics your audience would find interesting ○ Video ■ Produce video clips of staff members discussing what Aloha is to them ■ Curate: Find relevant videos that would be relevant to your audience
  126. 126. ● Share ○ Twitter ■ Post 2-3 tweets of your blog post URL with title and hashtag ■ Post 1-2 business or industry related tweets ■ Post 1 inspirational/values tweet ■ Post 1 promotional tweet ■ Each friday create a #FF of top users communicated with ○ Facebook/Google+ ■ Post your blog post (once as a did you know, maybe once as question) ■ Share relevant content ■ Weekly post a promotional item (< 10% frequency) ■ Throw in 1 sunset for every 5 marketing related items :) ○ Instagram ■ Post images and video clips ○ Pinterest ■ Pin Blog post featured image ■ Pin curated images into boards ○ LinkedIn ■ Post blog posts to company page and to relevant groups ■ Update company banners ○ Foursquare
  127. 127. ● Influencer Relations ○ Re-Tweet and Favorite Tweets ○ Curate Lists by topic ○ +K Influencers ● Keyword Search ○ Find relevant blog posts for your industry ○ Reshare appropriate content ● Hashtag Search ○ Identify users and conversations on Twitter, Instagram, Facebook who mention related keywords (as indicated below). Follow identified users (Twitter/Instagram). Add users to lists on Twitter. ○ Identify favorable content & re-share on (Twitter/Facebook) ● Geo Search ○ Find content on Instagram/Foursquare by location
  128. 128. ● Curate authoritative content to Facebook/Twitter/Google+/LinkedIn ○ Curate & schedule 3 posts appropriate for Auto industry ● Uncover Branded Keywords & Hashtags (which were not @Mention directly) & Validate/Respond: ○ Twitter search: ■ Uncover non attributed mentions using (“[BRANDNAME]” -coupon -coupons -apply -recruiting -hiring) ■ Competitor search: “isdf”: ○ Instagram ■ http://www.gramfeed.com/instagram/tags#[BRANDNAME] ○ Facebook ■ https://www.facebook.com/search/keyword/?q=[BRANDNAME] ■ “Auto Accessories”: https://www.facebook.com/search/str/%22Auto%20Accessories%22/keywords_top ■ etc. ○ Google+ ■ https://plus.google.com/u/0/s/[BRANDNAME] ■ https://plus.google.com/u/0/s/auto%20accessories ● Featured Products (Don’t forget Twitter/Google+/Instagram) highlighting vendor/product/theme.
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  133. 133. Buffer.com
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  135. 135. If + = follow & reply If comment = reply & +1 If post on Facebook =
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  138. 138. MailChimp.com
  139. 139. @Rob Bertholf
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  141. 141. Visual Themes
  142. 142. Connecting with Characters/ Personality Tests
  143. 143. @Rob Bertholf
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  145. 145. Shortened Link Target Destination Bit.ly
  146. 146. @Rob Bertholf
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  150. 150. Recap __
  151. 151. @Rob Bertholf

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