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Intro to the Web __
WiFi Access
Login:
pnmlab
Password:
pnmlab808
@Rob
HELLOmy name is
@Rob’s Experience
@Rob’s Geek Cred
@Rob
WordPress
Plugin
Developer
<>
#IRC Operator
@Zeppo
Former
Board of
Directors
Information Management
...
Google Search Engine Optimization Expert
@Rob Bertholf | Search Engine Optimization Expert
rob.bertholf.com
Hi, I’m @Rob o...
Pacific New Media
@pacificnewmedia
Follow @PacificNewMedia
Excited to speak at #Clarity15
on #SEO #KPI’s & Reporting!
Rob ...
Introductions
:)
HELLOyour name is
1) Name
2) Industry
3) Takeaway
Intro to the Web __
@Rob Bertholf
●
●
●
●
internet
[in-ter-net]
noun
1. The Internet is a global system of
interconnected computer networks that use
the standard In...
The Internet
or the
“Cloud”
Server
Server
ROUTER
LAPTOP
DESKTOP
Ethernet Cable
Wireless
MODEM
ISP
INTERNET
●
●
●
●
●
World
Wide Web
FTP
Email
Telnet
web
/web/
noun
1. an information system on the Internet that
allows documents to be connected to
other documents by hypert...
Web Browser
http://domain.com/myfile.html
Hello World!
Internet
http://domain.com/myfile.html
Web Server
Browser
Hypertext Transfer ProtocolWeb Browser
http://domain.com/myfile.html
Hello World!
Internet
http://domain.com/myfile.html
W...
Secure
Hypertext Transfer ProtocolWeb Browser
https://domain.com/myfile.html
Hello World!
Internet
https://domain.com/myfi...
Secure
Hypertext Transfer ProtocolWeb Browser
https://domain.com/myfile.html
Hello World!
Internet
https://domain.com/myfi...
protocol
[proh-tuh-kawl, -kol, -kohl]
noun
1. set of rules that allow two electronic items to
connect to and exchange info...
Internet Protocol (IP)
Internet
Transmission Control Protocol (TCP)
Internet Protocol (IP)
Internet
Hypertext Transfer ProtocolWeb Browser
http://domain.com/myfile.html
Hello World!
Internet
http://domain.com/myfile.html
W...
File Transfer Protocol
Internet
ftp://domain.com
Web/File Server
myfile.html
FTP Program
FTP Request
ftp://domain.com
doma...
●
●
●
Internet Protocol (IP) address
noun
1. a unique string of numbers separated by
periods that identifies each computer using...
1212 Nuuanu Ave
Honolulu, HI 96817
128.1.0.1
128.1.0.1
Chrome
http://128.1.0.1
“Visit us on the web at
127.0.0.1”
Chrome
http://Company.com
“Visit us on the web at
Company.com”
●
●
Domain Name
noun
1. A domain name is an identification string that
defines a realm of administrative autonomy,
authority o...
Domain Name System
noun
1. DNS is an abbreviation for Domain Name
System, a system for naming computers and
network servic...
MyComany.com
DNS
Lookup
127.0.0.1=
Name Server Web Server
http://domain.com http://128.1.0.1
@Rob Bertholf
Web Browser
noun
1. A web browser (commonly referred to as a
browser) is a software application for
retrieving, presenting...
Chrome Firefox
Internet
Exploder
Safari
Requests a FileWeb Browser
http://domain.com/myfile.html
Hello World!
Internet
http://domain.com/myfile.html
Web Server
→ ...
My Page - Browser
myfile.html
Hello World!
mypage.html
<html>
<head>
<title>My Page</title>
</head>
<body>
<h1>Hello World...
view-source:cat.html
Cat Page - Chrome
<html>
<head>
<title>Cat Page</title>
</head>
<body>
<h1>Meow.</h1>
<img src=”cat.j...
Hypertext Markup Language
noun
1. HTML stands for Hypertext Markup
Language, a standardized system for tagging
text files ...
<html>
<head>
<title>My Page</title>
</head>
<body>
<h1>Hello World</h1>
</body>
</html>
myfile.html
Cat Page - Chrome
cat.html
Meow.
Hyperlink
noun
1. A link from a hypertext file or document to
another location or file, typically activated by
clicking on...
cat.html
My Page - Browser
mypage.html
Hello World!
Click Here for Cats!
Meow.
Cats - Browser
cat.jpg
Hyperlink
@Rob Bertholf
●
●
mypage.html
cat.html
cat.jpg
How to publish
a website?
Web Host
mypage.html
cat.html
cat.jpg
Web Server
FTP
mypage.html
cat.html
cat.jpg
mypage.html
cat.html
cat.jpg
Web Server
World Wide Web
Web Server
Chrome
http://www.domain.com
Hello World!
IP Address
127.0.0.2
127.0.0.3
127.0.0.4 127.0.0.1
Chrome
http://www.domain.com
Hello World!
File Transfer Protocol
noun
1. A standard network protocol used to transfer
computer files between a client and server
on ...
File Transfer Protocol
Internet
ftp://domain.com
Web/File Server
myfile.html
FTP Program
FTP Request
ftp://domain.com
doma...
Internet
ftp://domain.com/myfile.html
Web/File Server
FTP Program
FTP Software
ftp://domain.com
domain.com
myfile.html
C:M...
Content Management System
/cms/
noun
1. a web application designed to make it easy
for non-technical users to add, edit an...
WYSIWYG Editor
What you see is what you get
Edit Page - Chrome Edit Page - Chrome
Cat Page
Title
Publish
TextVisual
Cat Pa...
WordPress
[Word Press]
noun
1. an online, open source website creation
tool written in PHP. But in non-geek speak,
it's pr...
●
●
Web Accessibility __
@Rob Bertholf
●
●
●
●
●
●
@Rob Bertholf
@Rob Bertholf
SPECIAL OFFER
●
○
○
○
○
View DemoDirection-aware hover effect
View DemoProduct Info Reveals
View DemoLightbox
●
●
●
●
●
●
●
●
●
@User123: I bought
this product name
and it was great!
Brand Position
Statement
http://catsworld.com
Meow.
Chrome
Cats World Online
Home
About
Contact
Footer
Header
Sidebar Content
http://catsworld.com
Meow.
Desktop
Cats World Online
Home
About
Contact
http://catsworld.com
Meow.
Mobile Device
Cats Worl...
@Rob Bertholf
●
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○
○
○
○
○
@Rob Bertholf
Web Accessibility __
●
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<title>This is the Title</title>
This is the Title - Chrome Browser
some.url
<!DOCTYPE>
<html>
<head>
This is the Header
●
○
○
●
○
○
●
○
○
●
<img src="image.png" alt="text goes here">
●
○
○
<h1>This is my heading</h1>
●
●
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○
■
■
○
■
■
■
○
Some people cannot read text if there
is not sufficient contrast between the
text and background, for example, light
gray ...
Some people cannot read text if
there is not sufficient contrast
between the text and
background, for example, light
gray ...
AA
●
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tab
●
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○
○
Email Address
Question above an option group?
Yes
No
●
●
●
Replace & with &amp;
Replace " with &quot;
Replace < with &lt;
Replace > with &gt;
<script type="text/javascript">
//<![CDATA[
$(function() {
$('#divone').tipsy({fade: true, gravity: 'n'});
});
//]]>
</scr...
<A HREF="#" onClick="doSomething();">Text</A>
<a href="#" onclick="doSomething();">Text</a>
●
●
●
●
●
●
●
●
@Rob Bertholf
eCommerce Best
Practices __
@Rob Bertholf
●
○
■
○
○
●
○
●
○
○
●
○
○
○
●
○
○
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Buy for $88
:) Nice Prompt
:( Design Style Changes
:) Several Payment Options
:) Secure Checkout
:) Clear Order Summary
? Lots of Shipping Options
:) Clear Order Summary
:( Return to site/add more
items?
:) Lots of Payment Options
:) Saved Information for
Fast Checkout
:) Auto Subscribe to
newsletter
●
●
●
●
●
●
Simple Navigation
Large, Immersive Photos
Understanding of Audience & Use of Lifestyle Imagery
@Rob Bertholf
Future of the Web __
@Rob Bertholf
Web 1.0
Article Person
Song Book
Portal
Web 2.0
Article Person
Song
Book
Collaborate
Connect & Share
Review
Discuss
Collaboration
Web 3.0
Article Person
Song Book
written by
is loved by
references
inspired by
isreading
discussed
in
Context
Trust
Crypto
URI / IRI
XML
Data Interchange:RDF
Rules:
RIF
RDF-S
Unifying Logic
Ontology: OWLQuery:
SPARQL
Proof
Unicode
Web 4.0
Internet of Things (IoT)
@Rob Bertholf
Images __
●
●
●
●
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Raster Vector
BMP JPEG GIF PNG TIFF SVG
Google Chrome Yes Yes Yes Yes No Partial
Internet Explorer Yes Yes Yes Yes Yes Partial
Mozilla F...
●
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.JPG & .JPEG are the same
●
●
●
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●
●
Google - Browser
http://www.google.com
Google
Images
Google Search Console - Browser
https://www.google.com/webmasters/tools/
Google Search Console
Search Analytics
Google Search Console
CC
●
●
●
●
IMG_2348.JPG
IMG_2348.JPG XXR-531-Wheels.JPG
<img src="image.png"
alt="text goes here" />
●
○
○
●
●
●
●
Relevant Keyword
Relevant Keyword
●
Relevant Keyword
Relevant Keyword
Image Title
Lorem ipsum dolar set.
Creative Commons Attribution
Image Title - Browser
http://www.example.com/gallery/image...
●
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Recap __
@Rob Bertholf
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Introduction to Web Technology

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Online Marketing Course by Rob Bertholf, Marketer & Technologist. This class covers internet basics including protocols, HTML and Content Management.

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Introduction to Web Technology

  1. 1. Intro to the Web __
  2. 2. WiFi Access Login: pnmlab Password: pnmlab808
  3. 3. @Rob HELLOmy name is
  4. 4. @Rob’s Experience
  5. 5. @Rob’s Geek Cred @Rob WordPress Plugin Developer <> #IRC Operator @Zeppo Former Board of Directors Information Management Staff Sergeant US Air Force Software as a Service Architect / Growth Hacker CC Creative Commons Contributor Wikipedia Editor PATENT APPLICATION #US20060294199 Systems & Methods for a Standard Web Platform
  6. 6. Google Search Engine Optimization Expert @Rob Bertholf | Search Engine Optimization Expert rob.bertholf.com Hi, I’m @Rob on Twitter. California guy living in Honolulu, Hawaii the last 10 years. I teach at University of Hawaii’s PNM program and I am passionate about Development, Social Marketing Strategy, Web Analytics & Conversion optimization. Search engine optimization - Wikipedia en.wikipedia.org/wiki/Search_engine_optimization About 22,500,000 Results Top Ranked
  7. 7. Pacific New Media @pacificnewmedia Follow @PacificNewMedia Excited to speak at #Clarity15 on #SEO #KPI’s & Reporting! Rob Bertholf @Rob Follow @Rob Excited to speak at #UHPNM on Intro to the #Internet!
  8. 8. Introductions :) HELLOyour name is 1) Name 2) Industry 3) Takeaway
  9. 9. Intro to the Web __
  10. 10. @Rob Bertholf
  11. 11. ● ● ● ●
  12. 12. internet [in-ter-net] noun 1. The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite (TCP/IP) to link several billion devices worldwide.
  13. 13. The Internet or the “Cloud”
  14. 14. Server
  15. 15. Server
  16. 16. ROUTER LAPTOP DESKTOP Ethernet Cable Wireless MODEM ISP INTERNET
  17. 17. ● ● ● ● ● World Wide Web FTP Email Telnet
  18. 18. web /web/ noun 1. an information system on the Internet that allows documents to be connected to other documents by hypertext links, enabling the user to search for information by moving from one document to another.
  19. 19. Web Browser http://domain.com/myfile.html Hello World! Internet http://domain.com/myfile.html Web Server Browser
  20. 20. Hypertext Transfer ProtocolWeb Browser http://domain.com/myfile.html Hello World! Internet http://domain.com/myfile.html Web Server → domain.com → myfile.html Browser
  21. 21. Secure Hypertext Transfer ProtocolWeb Browser https://domain.com/myfile.html Hello World! Internet https://domain.com/myfile.html Web Server Browser
  22. 22. Secure Hypertext Transfer ProtocolWeb Browser https://domain.com/myfile.html Hello World! Internet https://domain.com/myfile.html Web Server Browser
  23. 23. protocol [proh-tuh-kawl, -kol, -kohl] noun 1. set of rules that allow two electronic items to connect to and exchange information with one another.
  24. 24. Internet Protocol (IP) Internet
  25. 25. Transmission Control Protocol (TCP) Internet Protocol (IP) Internet
  26. 26. Hypertext Transfer ProtocolWeb Browser http://domain.com/myfile.html Hello World! Internet http://domain.com/myfile.html Web Server → domain.com → myfile.html Browser
  27. 27. File Transfer Protocol Internet ftp://domain.com Web/File Server myfile.html FTP Program FTP Request ftp://domain.com domain.com myfile.html C:MyWebsite myfile.html
  28. 28. ● ● ●
  29. 29. Internet Protocol (IP) address noun 1. a unique string of numbers separated by periods that identifies each computer using the Internet Protocol to communicate over a network.
  30. 30. 1212 Nuuanu Ave Honolulu, HI 96817
  31. 31. 128.1.0.1
  32. 32. 128.1.0.1
  33. 33. Chrome http://128.1.0.1 “Visit us on the web at 127.0.0.1”
  34. 34. Chrome http://Company.com “Visit us on the web at Company.com”
  35. 35. ● ●
  36. 36. Domain Name noun 1. A domain name is an identification string that defines a realm of administrative autonomy, authority or control within the Internet.
  37. 37. Domain Name System noun 1. DNS is an abbreviation for Domain Name System, a system for naming computers and network services that is organized into a hierarchy of domains. DNS naming is used in TCP/IP networks, such as the Internet, to locate computers and services through user-friendly names.
  38. 38. MyComany.com DNS Lookup 127.0.0.1=
  39. 39. Name Server Web Server http://domain.com http://128.1.0.1
  40. 40. @Rob Bertholf
  41. 41. Web Browser noun 1. A web browser (commonly referred to as a browser) is a software application for retrieving, presenting, and traversing information resources on the World Wide Web.
  42. 42. Chrome Firefox Internet Exploder Safari
  43. 43. Requests a FileWeb Browser http://domain.com/myfile.html Hello World! Internet http://domain.com/myfile.html Web Server → domain.com → myfile.html Browser
  44. 44. My Page - Browser myfile.html Hello World! mypage.html <html> <head> <title>My Page</title> </head> <body> <h1>Hello World</h1> </body> </html>
  45. 45. view-source:cat.html Cat Page - Chrome <html> <head> <title>Cat Page</title> </head> <body> <h1>Meow.</h1> <img src=”cat.jpg” /> </body> Cat Page - Chrome cat.html Meow. cat.jpg
  46. 46. Hypertext Markup Language noun 1. HTML stands for Hypertext Markup Language, a standardized system for tagging text files to achieve font, color, graphic, and hyperlink effects on World Wide Web pages.
  47. 47. <html> <head> <title>My Page</title> </head> <body> <h1>Hello World</h1> </body> </html> myfile.html
  48. 48. Cat Page - Chrome cat.html Meow.
  49. 49. Hyperlink noun 1. A link from a hypertext file or document to another location or file, typically activated by clicking on a highlighted word or image on the screen.
  50. 50. cat.html My Page - Browser mypage.html Hello World! Click Here for Cats! Meow. Cats - Browser cat.jpg Hyperlink
  51. 51. @Rob Bertholf
  52. 52. ● ●
  53. 53. mypage.html cat.html cat.jpg How to publish a website?
  54. 54. Web Host mypage.html cat.html cat.jpg Web Server
  55. 55. FTP mypage.html cat.html cat.jpg mypage.html cat.html cat.jpg Web Server
  56. 56. World Wide Web Web Server Chrome http://www.domain.com Hello World!
  57. 57. IP Address 127.0.0.2 127.0.0.3 127.0.0.4 127.0.0.1 Chrome http://www.domain.com Hello World!
  58. 58. File Transfer Protocol noun 1. A standard network protocol used to transfer computer files between a client and server on a computer network. FTP is built on a client-server model architecture and uses separate control and data connections between the client and the server.
  59. 59. File Transfer Protocol Internet ftp://domain.com Web/File Server myfile.html FTP Program FTP Request ftp://domain.com domain.com myfile.html C:MyWebsite myfile.html
  60. 60. Internet ftp://domain.com/myfile.html Web/File Server FTP Program FTP Software ftp://domain.com domain.com myfile.html C:MyWebsite myfile.html
  61. 61. Content Management System /cms/ noun 1. a web application designed to make it easy for non-technical users to add, edit and manage a website. Not only do content management systems help website users with content editing, they also take care of a lot of "behind the scenes" work.
  62. 62. WYSIWYG Editor What you see is what you get Edit Page - Chrome Edit Page - Chrome Cat Page Title Publish TextVisual Cat Page Title Publish TextVisual <h1>Meow.</h1> <img src=”cat.jpg” /> Meow. B i u
  63. 63. WordPress [Word Press] noun 1. an online, open source website creation tool written in PHP. But in non-geek speak, it's probably the easiest and most powerful blogging and website content management system (or CMS) in existence today.
  64. 64. ● ●
  65. 65. Web Accessibility __
  66. 66. @Rob Bertholf
  67. 67. ● ● ●
  68. 68. ● ● ●
  69. 69. @Rob Bertholf
  70. 70. @Rob Bertholf
  71. 71. SPECIAL OFFER
  72. 72. ● ○ ○ ○ ○
  73. 73. View DemoDirection-aware hover effect
  74. 74. View DemoProduct Info Reveals
  75. 75. View DemoLightbox
  76. 76. ● ● ●
  77. 77. ● ●
  78. 78. ● ●
  79. 79. ● ●
  80. 80. @User123: I bought this product name and it was great! Brand Position Statement
  81. 81. http://catsworld.com Meow. Chrome Cats World Online Home About Contact
  82. 82. Footer Header Sidebar Content
  83. 83. http://catsworld.com Meow. Desktop Cats World Online Home About Contact http://catsworld.com Meow. Mobile Device Cats World Online
  84. 84. @Rob Bertholf
  85. 85. ● ● ● ●
  86. 86. ● ○ ○ ○ ○ ○
  87. 87. @Rob Bertholf
  88. 88. Web Accessibility __
  89. 89. ● ● ● ●
  90. 90. ● ●
  91. 91. ● ●
  92. 92. ● ●
  93. 93. ● ● ●
  94. 94. ● ●
  95. 95. ● ●
  96. 96. ● ● ● ●
  97. 97. <title>This is the Title</title> This is the Title - Chrome Browser some.url <!DOCTYPE> <html> <head> This is the Header
  98. 98. ● ○ ○ ● ○ ○
  99. 99. ● ○ ○ ●
  100. 100. <img src="image.png" alt="text goes here">
  101. 101. ● ○ ○
  102. 102. <h1>This is my heading</h1>
  103. 103. ● ● ●
  104. 104. ● ○ ■ ■ ○ ■ ■ ■ ○
  105. 105. Some people cannot read text if there is not sufficient contrast between the text and background, for example, light gray text on a light background.
  106. 106. Some people cannot read text if there is not sufficient contrast between the text and background, for example, light gray text on a light background. For others, bright colors (high luminance) are not readable; they need low luminance. Some people cannot read text if there is not sufficient contrast between the text and background, for example, light gray text on a light background. For others, bright colors (high luminance) are not readable; they need low luminance.
  107. 107. AA
  108. 108. ● ● ●
  109. 109. ● ●
  110. 110. tab
  111. 111. ● ● ● ●
  112. 112. ● ● ●
  113. 113. ● ● ○ ○ Email Address Question above an option group? Yes No
  114. 114. ● ● ●
  115. 115. Replace & with &amp; Replace " with &quot; Replace < with &lt; Replace > with &gt;
  116. 116. <script type="text/javascript"> //<![CDATA[ $(function() { $('#divone').tipsy({fade: true, gravity: 'n'}); }); //]]> </script>
  117. 117. <A HREF="#" onClick="doSomething();">Text</A> <a href="#" onclick="doSomething();">Text</a>
  118. 118. ● ● ● ● ● ●
  119. 119. ● ●
  120. 120. @Rob Bertholf
  121. 121. eCommerce Best Practices __
  122. 122. @Rob Bertholf
  123. 123. ● ○ ■ ○ ○ ● ○
  124. 124. ● ○ ○ ● ○ ○ ○ ● ○ ○
  125. 125. ● ● ●
  126. 126. Buy for $88
  127. 127. :) Nice Prompt
  128. 128. :( Design Style Changes :) Several Payment Options :) Secure Checkout :) Clear Order Summary
  129. 129. ? Lots of Shipping Options :) Clear Order Summary :( Return to site/add more items?
  130. 130. :) Lots of Payment Options
  131. 131. :) Saved Information for Fast Checkout :) Auto Subscribe to newsletter
  132. 132. ● ● ● ●
  133. 133.
  134. 134.
  135. 135. Simple Navigation
  136. 136. Large, Immersive Photos
  137. 137. Understanding of Audience & Use of Lifestyle Imagery
  138. 138. @Rob Bertholf
  139. 139. Future of the Web __
  140. 140. @Rob Bertholf
  141. 141. Web 1.0 Article Person Song Book Portal
  142. 142. Web 2.0 Article Person Song Book Collaborate Connect & Share Review Discuss Collaboration
  143. 143. Web 3.0 Article Person Song Book written by is loved by references inspired by isreading discussed in Context
  144. 144. Trust Crypto URI / IRI XML Data Interchange:RDF Rules: RIF RDF-S Unifying Logic Ontology: OWLQuery: SPARQL Proof Unicode
  145. 145. Web 4.0 Internet of Things (IoT)
  146. 146. @Rob Bertholf
  147. 147. Images __
  148. 148. ● ● ● ● ●
  149. 149. Raster Vector
  150. 150. BMP JPEG GIF PNG TIFF SVG Google Chrome Yes Yes Yes Yes No Partial Internet Explorer Yes Yes Yes Yes Yes Partial Mozilla Firefox Yes Yes Yes Yes No Partial Safari Yes Yes Yes Yes Yes Partial
  151. 151. ● ● ● ●
  152. 152. ● ● ● ● ● ●
  153. 153. ● ● ● ● ● ● ● ● .JPG & .JPEG are the same
  154. 154. ● ● ● ● ● ●
  155. 155. Google - Browser http://www.google.com Google
  156. 156. Images
  157. 157. Google Search Console - Browser https://www.google.com/webmasters/tools/ Google Search Console Search Analytics
  158. 158. Google Search Console
  159. 159. CC
  160. 160. ● ● ● ●
  161. 161. IMG_2348.JPG
  162. 162. IMG_2348.JPG XXR-531-Wheels.JPG
  163. 163. <img src="image.png" alt="text goes here" />
  164. 164. ● ○ ○
  165. 165. ● ● ● ●
  166. 166. Relevant Keyword Relevant Keyword
  167. 167. ● Relevant Keyword Relevant Keyword
  168. 168. Image Title Lorem ipsum dolar set. Creative Commons Attribution Image Title - Browser http://www.example.com/gallery/image-slug/
  169. 169. ● ● ● ●
  170. 170. ● ● ● ● ●
  171. 171. Recap __
  172. 172. @Rob Bertholf

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