Feb 15, 2011     Rob Bertholf @RobMarketing on FacebookWhy build a custom Facebook page?
Talking Points• Different applications for business & nonprofit• How its different from your website• How to integrate you...
Why Market on Facebook
Facebook Account TypesProfile  Connect with friends, share photos and create your own profile.Page  Connect with your fans...
Facebook Business Pages
Facebook vs. WebsitePRO                       CON• Business Humanization   • No Ownership• Targeted Advertising    • URL i...
Anatomy of a Fan Page
Customized Fan Page Examples
Customized Fan Page Examples
Customized Fan Page Examples
Customized Fan Page Examples
Facebook Best Practices• Use as Social Media Outpost or as Hub
Integrating Facebook• Social Plugins• Authentication
Integrating Facebook• Personalization• Analytics
Publishing Tools• Hootsuite• Mobile
Questions• Rob Bertholf  rob@bertholf.com  http://rob.bertholf.com  Twitter.com/Rob  Foursquare.com/Rob
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Facebook Marketing with SMCHI's Rob Bertholf

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Rob Bertholf of Social Media Club of Hawaii discusses marketing on Facebook

Published in: Self Improvement

Facebook Marketing with SMCHI's Rob Bertholf

  1. 1. Feb 15, 2011 Rob Bertholf @RobMarketing on FacebookWhy build a custom Facebook page?
  2. 2. Talking Points• Different applications for business & nonprofit• How its different from your website• How to integrate your FB with other social platforms• Landing Page considerations• How to promote your page once its up
  3. 3. Why Market on Facebook
  4. 4. Facebook Account TypesProfile Connect with friends, share photos and create your own profile.Page Connect with your fans on Facebook.Groups Share, chat, and email with small groups of friends.
  5. 5. Facebook Business Pages
  6. 6. Facebook vs. WebsitePRO CON• Business Humanization • No Ownership• Targeted Advertising • URL is longer ( unless you use FB.me/{profile} )• Customer Engagement/ • Missed SEO benefits Acquisition/Retention • Less direct control• Word of Mouth/Social Reach• Brand Legitimacy
  7. 7. Anatomy of a Fan Page
  8. 8. Customized Fan Page Examples
  9. 9. Customized Fan Page Examples
  10. 10. Customized Fan Page Examples
  11. 11. Customized Fan Page Examples
  12. 12. Facebook Best Practices• Use as Social Media Outpost or as Hub
  13. 13. Integrating Facebook• Social Plugins• Authentication
  14. 14. Integrating Facebook• Personalization• Analytics
  15. 15. Publishing Tools• Hootsuite• Mobile
  16. 16. Questions• Rob Bertholf rob@bertholf.com http://rob.bertholf.com Twitter.com/Rob Foursquare.com/Rob

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