You Scoop it - Discover Your Community


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You Scoop it connects your physical and virtual worlds, while also helping you discover the people, places and things around you that you didn't know were there. Putting serendipity at your fingertips.

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You Scoop it - Discover Your Community

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  2. 2. ThePitch<br />You Scoop it enhances the world around you by letting you add a virtual layer of people, places and things on top of it. <br />Everyone, everyplace and everything around you is waiting to be discovered and/or recommended to others.<br /><br />Discover Your Community.<br />
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  4. 4. TheProblem<br />There are so many people to see, places to go and things to do that people need help to filter through the noise.<br />There are a ton of really great people, places and things around us that we don’t know about.<br /><br />Discover Your Community.<br />
  5. 5. The Solution<br />Relevant Recommendations from Us<br />As we learn more about you, we’ll help to intimately connect you with the brands, businesses, people and things you like. <br />#check-ins #reviews #interests #connections #history<br />Peer-to-Peer Recommendations<br />Share the serendipitous discoveries in your life with your connections and attach notes, tips, ideas or thoughts in the form of your ‘TwoCents’ to any person, place or thing. <br />#individuals #groups #everyone<br /><br />Discover Your Community.<br />
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  7. 7. The Business Model<br /><ul><li> Location / Activity Based Advertising
  8. 8. Integrated Brand Advertising
  9. 9. Premium Dashboard for Brands, Businesses, Public Figures, etc. (monthly fee)</li></ul><br />Discover Your Community.<br />
  10. 10. The Competitive Advantage(s)<br />Foursquare does places. GetGlue does entertainment. Yelp does local reviews. Hold on, are you ready for it? We do it all (people, places and things)!<br />We’re going to beat out everyone, because we do it all in one place. #disrupt #asseskicked #namestaken<br />What about developers?They’re gonna love us when we open up our API of people, placesand things. Just imagine those third party apps! #developerlove<br /><br />Discover Your Community.<br />
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  12. 12. User Acquisition<br />Direct, Email & Internet Advertising<br /><ul><li>Targeted opt-in email campaigns
  13. 13. Local flyers
  14. 14. AdWords & AdBright</li></ul>Partnerships & SEO<br /><ul><li>Retailigence
  15. 15. Organic search
  16. 16. Highly optimized markup
  17. 17. Google Keyword Tools</li></ul>PR<br /><ul><li>Agency & PR Releases
  18. 18. Company Blog</li></ul>No Brainers<br /><ul><li>Word of Mouth to Viral
  19. 19. Showcase @ Local Events
  20. 20. Social Networking (FB, Twitter, etc)
  21. 21. Brand Evangelists</li></ul><br />Discover Your Community.<br />
  22. 22. TheTeam<br />Terrie Taylor<br />Terrie has been an entrepreneur for most of her life having founded, owned and operated three very successful businesses. She has more than 30 years experience in corporate, financial and retail management, development and facilitation.<br />Rob<br />Rob is a veteran of front-end web & software engineering and UI/UX development that has worked for startups such as GreatCall Inc. and Verve Wireless and developed web and mobile web presences for organizations such as the Associated Press.<br />Ronnie<br />Ronnie is a veteran of network infrastructure, software engineering and corporate technology management. He has worked in both technology and executive roles with companies such as Verizon, BancTec and more recently as a VP of Operations at Citi.<br /><br />Discover Your Community.<br />
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  24. 24. The Opportunity<br />There’s enormous potential behind indexing the real world and adding a rich data layer to it. Everyone, everything and everyplace around you is an opportunity waiting to be discovered and/or recommended to others.<br />A web of relevance and serendipity is important because there’s so much to filter through out there, that it has all become noise.<br />#POWrightinthekisser #physical #meets #virtual<br /><br />Discover Your Community.<br />
  25. 25. TheAsk<br /><ul><li> Infrastructure (scale, servers, ops, etc.)
  26. 26. Marketing
  27. 27. Team (engineering, sales, product, etc.)</li></ul>$2MM - $5MM<br /><br />Discover Your Community.<br />