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Top Business Trends Impacting Creative Teams

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Learn about industry and workplace trends, backed by data, impacting creative teams and what they mean for your business and career. You'll also get the inside scoop on skills and positions in greatest demand and what they pay, as well as what the future holds for design teams.

Published in: Business
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Top Business Trends Impacting Creative Teams

  1. 1. And What You Need to Know to Get Ahead © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  2. 2. of advertising and marketing executives said it’s challenging to find skilled creative talent today © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  3. 3. Technological change is accelerating Talent is increasingly hard to find Retention strategies are critical © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  4. 4. © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. 1970s Emergence of personal computers 1990s Emergence of the internet 2000s Emergence of mobile computing and social networks 2010s and beyond Open APIs, blockchain
  5. 5. Cloud computing FinTech and RegTech Drones Biometrics and voice recognition Social technologies Internet of things Mobile technology Blockchain and virtual currencies Robotic automation AI and machine learning Big data and decision science © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. DRIVERS OF THE DIGITAL REVOLUTION
  6. 6. © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. Customer experience journeys UX research and design Video production Voice, AR/VR, IoT App design and development Content management systems Marketing and business process automation Web/mobile products Business intelligence and data analytics Cloud computing Cybersecurity DevOps Internet of things Machine learning ITCreative
  7. 7. Break down silos Be well-rounded Pursue new skills © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  8. 8. of creative professionals say it’s challenging to find talent with up-to-date digital skills TECHNICAL SKILLS MOST LACKING Data science, data analysis and A/B testing Web and UX design Content creation and content marketing SEO, SEM and pay-per-click (PPC) marketing © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  9. 9. of creative teams are understaffed TOP AREAS TO HIRE Web design and production Print design and production Project management Video production and photography Creative and art direction © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  10. 10. HARD SKILLS Design tools: Illustrator, InDesign, Photoshop, Sketch, Spark, XD Video production/motion graphics: After Effects, Final Cut Pro UX and UI Programming languages: CSS, HTML, JavaScript Content management systems: Drupal, WordPress, Joomla!, Magento Customer experience Digital strategy Project management © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  11. 11. SOFT SKILLS Communication Collaboration Empathy Problem solving Creative thinking/innovation Power of influence Ability to attract and retain top talent © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  12. 12. CONTENT STRATEGIST $73,000 COPYWRITER $66,500 DIGITAL PROJECT MANAGER $81,000 DIGITAL STRATEGIST $91,250 FRONT-END WEB DEVELOPER $72,750 © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. MARKETING ANALYTICS MANAGER $93,250 UX DESIGNER $93,000 UX RESEARCHER $71,000 UI DESIGNER $72,750 VISUAL DESIGNER $81,000
  13. 13. Invest in professional development Network locally Pursue pilot or passion projects © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  14. 14. Job boards Portfolio sites Employee referrals Recruiting agencies Colleges and universities NetworkingSocial media © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  15. 15. IBM WATSON’S DESIGNERS Each bring a different skill set to thetable Work on small, cross-disciplinary teams that include front-end developers, back-end developers and project managers Plan work around their resources and talents “It’s extremely rare to find people who are good at everything.” – Carol J. Smith, UX leader and speaker © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  16. 16. Devise a recruiting plan Refine your pitch Conduct situational interviews Move quickly © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  17. 17. Check your “selfie” Show off your technical expertise Demonstrate your value Play up your soft skills Get out there © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  18. 18. © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  19. 19. Limited opportunities for career growth Job boredom Inadequate compensation and benefits Excessive work Unhappiness with management Lack of recognition © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  20. 20. Create a sense of purpose Recognize individual differences Have career path discussions Support professional development Pay competitively © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  21. 21. of workers think they deserve a raise plan to ask for a raise this year would look for a new job if their request for a raise was declined © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  22. 22. Do your research Know your limit Leave nothing off the table Don’t gloss over signs of a badfit © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  23. 23. Do your research Justify your reasons Practice Have a back-up plan © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  24. 24. Hard and soft skills are critical for success Employers need to work harder and faster to land top talent Retention should be top of mind © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  25. 25. Salary Center creativegroup.com/salary-center TCG Blog blog.creativegroup.com © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.

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