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And What You Need to Know to Get Ahead
© 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
of advertising and marketing executives
said it’s challenging to find skilled
creative talent today
© 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
Technological change
is accelerating
Talent is increasingly
hard to find
Retention strategies
are critical
© 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
© 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
1970s
Emergence of
personal computers
1990s
Emergence of
the internet
2000s
Emergence of
mobile computing and
social networks
2010s and beyond
Open APIs, blockchain
Cloud
computing
FinTech and
RegTech
Drones
Biometrics and
voice recognition
Social
technologies
Internet of
things
Mobile
technology
Blockchain and
virtual currencies
Robotic
automation
AI and machine
learning
Big data and
decision science
© 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
DRIVERS OF
THE DIGITAL
REVOLUTION
© 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
Customer experience journeys
UX research and design
Video production
Voice, AR/VR, IoT
App design and
development
Content management
systems
Marketing and business
process automation
Web/mobile products
Business intelligence
and data analytics
Cloud computing
Cybersecurity
DevOps
Internet of things
Machine learning
ITCreative
Break down silos Be well-rounded Pursue new skills
© 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
of creative professionals say
it’s challenging to find talent
with up-to-date digital skills
TECHNICAL SKILLS MOST LACKING
Data science, data analysis and A/B testing
Web and UX design
Content creation and content marketing
SEO, SEM and pay-per-click (PPC) marketing
© 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
of creative teams are understaffed
TOP AREAS TO HIRE
Web design and production
Print design and production
Project management
Video production and photography
Creative and art direction
© 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
HARD SKILLS
Design tools: Illustrator, InDesign, Photoshop, Sketch, Spark, XD
Video production/motion graphics: After Effects, Final Cut Pro
UX and UI
Programming languages: CSS, HTML, JavaScript
Content management systems: Drupal, WordPress, Joomla!, Magento
Customer experience
Digital strategy
Project management
© 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
SOFT SKILLS
Communication
Collaboration
Empathy
Problem solving
Creative thinking/innovation
Power of influence
Ability to attract and retain top talent
© 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
CONTENT STRATEGIST
$73,000
COPYWRITER
$66,500
DIGITAL PROJECT MANAGER
$81,000
DIGITAL STRATEGIST
$91,250
FRONT-END WEB DEVELOPER
$72,750
© 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
MARKETING ANALYTICS MANAGER
$93,250
UX DESIGNER
$93,000
UX RESEARCHER
$71,000
UI DESIGNER
$72,750
VISUAL DESIGNER
$81,000
Invest in professional
development
Network locally Pursue pilot or
passion projects
© 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
Job boards
Portfolio sites
Employee referrals
Recruiting
agencies
Colleges and
universities
NetworkingSocial media
© 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
IBM WATSON’S DESIGNERS
Each bring a different skill set to thetable
Work on small, cross-disciplinary teams that include
front-end developers, back-end developers and
project managers
Plan work around their resources and talents
“It’s extremely rare to find people
who are good at everything.”
– Carol J. Smith,
UX leader and speaker
© 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
Devise a
recruiting plan
Refine your
pitch
Conduct
situational
interviews
Move quickly
© 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
Check your “selfie”
Show off your technical expertise
Demonstrate your value
Play up your soft skills
Get out there
© 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
© 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
Limited opportunities
for career growth
Job boredom Inadequate compensation
and benefits
Excessive work Unhappiness with
management
Lack of recognition
© 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
Create a sense of purpose
Recognize individual differences
Have career path discussions
Support professional development
Pay competitively
© 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
of workers think they
deserve a raise
plan to ask for a
raise this year
would look for a new
job if their request for a
raise was declined
© 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
Do your research
Know your limit
Leave nothing off the table
Don’t gloss over signs of a badfit
© 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
Do your research
Justify your reasons
Practice
Have a back-up plan
© 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
Hard and soft skills
are critical
for success
Employers need to
work harder and faster
to land top talent
Retention
should be top
of mind
© 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
Salary Center
creativegroup.com/salary-center
TCG Blog
blog.creativegroup.com
© 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.

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Top Business Trends Impacting Creative Teams

  • 1. And What You Need to Know to Get Ahead © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  • 2. of advertising and marketing executives said it’s challenging to find skilled creative talent today © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  • 3. Technological change is accelerating Talent is increasingly hard to find Retention strategies are critical © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  • 4. © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. 1970s Emergence of personal computers 1990s Emergence of the internet 2000s Emergence of mobile computing and social networks 2010s and beyond Open APIs, blockchain
  • 5. Cloud computing FinTech and RegTech Drones Biometrics and voice recognition Social technologies Internet of things Mobile technology Blockchain and virtual currencies Robotic automation AI and machine learning Big data and decision science © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. DRIVERS OF THE DIGITAL REVOLUTION
  • 6. © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. Customer experience journeys UX research and design Video production Voice, AR/VR, IoT App design and development Content management systems Marketing and business process automation Web/mobile products Business intelligence and data analytics Cloud computing Cybersecurity DevOps Internet of things Machine learning ITCreative
  • 7. Break down silos Be well-rounded Pursue new skills © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  • 8. of creative professionals say it’s challenging to find talent with up-to-date digital skills TECHNICAL SKILLS MOST LACKING Data science, data analysis and A/B testing Web and UX design Content creation and content marketing SEO, SEM and pay-per-click (PPC) marketing © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  • 9. of creative teams are understaffed TOP AREAS TO HIRE Web design and production Print design and production Project management Video production and photography Creative and art direction © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  • 10. HARD SKILLS Design tools: Illustrator, InDesign, Photoshop, Sketch, Spark, XD Video production/motion graphics: After Effects, Final Cut Pro UX and UI Programming languages: CSS, HTML, JavaScript Content management systems: Drupal, WordPress, Joomla!, Magento Customer experience Digital strategy Project management © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  • 11. SOFT SKILLS Communication Collaboration Empathy Problem solving Creative thinking/innovation Power of influence Ability to attract and retain top talent © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  • 12. CONTENT STRATEGIST $73,000 COPYWRITER $66,500 DIGITAL PROJECT MANAGER $81,000 DIGITAL STRATEGIST $91,250 FRONT-END WEB DEVELOPER $72,750 © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. MARKETING ANALYTICS MANAGER $93,250 UX DESIGNER $93,000 UX RESEARCHER $71,000 UI DESIGNER $72,750 VISUAL DESIGNER $81,000
  • 13. Invest in professional development Network locally Pursue pilot or passion projects © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  • 14. Job boards Portfolio sites Employee referrals Recruiting agencies Colleges and universities NetworkingSocial media © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  • 15. IBM WATSON’S DESIGNERS Each bring a different skill set to thetable Work on small, cross-disciplinary teams that include front-end developers, back-end developers and project managers Plan work around their resources and talents “It’s extremely rare to find people who are good at everything.” – Carol J. Smith, UX leader and speaker © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  • 16. Devise a recruiting plan Refine your pitch Conduct situational interviews Move quickly © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  • 17. Check your “selfie” Show off your technical expertise Demonstrate your value Play up your soft skills Get out there © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  • 18. © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  • 19. Limited opportunities for career growth Job boredom Inadequate compensation and benefits Excessive work Unhappiness with management Lack of recognition © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  • 20. Create a sense of purpose Recognize individual differences Have career path discussions Support professional development Pay competitively © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  • 21. of workers think they deserve a raise plan to ask for a raise this year would look for a new job if their request for a raise was declined © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  • 22. Do your research Know your limit Leave nothing off the table Don’t gloss over signs of a badfit © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  • 23. Do your research Justify your reasons Practice Have a back-up plan © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  • 24. Hard and soft skills are critical for success Employers need to work harder and faster to land top talent Retention should be top of mind © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  • 25. Salary Center creativegroup.com/salary-center TCG Blog blog.creativegroup.com © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.