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© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
Source: The Creative Group survey of 400 advertising and marketing hiring decision makers in the U.S.
STATE OF CREATIVE HIRING — U.S.
First Half of 2020
69%
of companies
plan to increase
the number of
freelancers on
their staff.
67%
Expanding
Adding
new positions
31%
Maintaining
Only filling
vacated positions
1%
Freezing
Neither filling vacated
positions nor creating
new ones
1%
Reducing
Eliminating positions
COMPANIES’ HIRING PLANS FOR FULL-TIME CREATIVE EMPLOYEES
Responses do not total 100 percent due to rounding.
Don’t know: 1%
© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
Source: The Creative Group survey of 400 advertising and marketing hiring decision makers in the U.S.
STATE OF CREATIVE HIRING — U.S.
First Half of 2020
4
3
2
1
5
Web and mobile development
User experience
User interface and interaction design
Creative development
Web production
(Multiple responses were permitted. Top responses are shown.)
*Denotes a tie.
6
7
8
9
10
Visual design
User research
Digital marketing
Marketing strategy
Information architecture; marketing
technology; social media*
TOP AREAS FOR HIRING
© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
Source: The Creative Group survey of 400 advertising and marketing hiring decision makers in the U.S.
STATE OF CREATIVE HIRING — U.S.
Recruiting Challenges
86%
of hiring decision
makers say it’s
challenging to find
skilled creative
talent today.
TOP TECHNICAL SKILLS IN IMMEDIATE
DEMAND
(Multiple responses were permitted. Top responses are shown.)
*Denotes a tie.
1. Digital strategy
2. Content creation and content marketing;
social media management*
3. Artificial intelligence and machine learning
4. Data science, data analysis and
A/B testing
5. User interface design
© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
Source: The Creative Group survey of 400 advertising and marketing hiring decision makers in the U.S.
STATE OF CREATIVE HIRING — U.S.
Retention Challenges
51%
of advertising and marketing managers say
unexpectedly losing a highly skilled team member
would have a significant, adverse impact on their
business because they’d be hard to replace.
45%
think they’d be stretched thin but could find a
replacement for the role fairly quickly.
© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
Source: The Creative Group survey of 400 advertising and marketing hiring decision makers in the U.S.
55%
of hiring decision makers say they
experience the most turnover
among midlevel employees.
STATE OF CREATIVE HIRING — U.S.
Retention Challenges
Entry-level (0-3 yrs’ exp.)
Midlevel (4-8 yrs’ exp.)
Senior-level (8+ yrs’ exp.)
Executive-level
33%
AT WHAT POSITION LEVEL DOES YOUR
COMPANY EXPERIENCE THE MOST
EMPLOYEE TURNOVER?
55%
10%
2%
© 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
Source: The Creative Group survey of 400 advertising and marketing hiring decision makers in the U.S.
STATE OF CREATIVE HIRING — U.S.
TOP STEPS COMPANIES HAVE TAKEN TO RETAIN CREATIVE AND MARKETING EMPLOYEES
IN THE LAST YEAR
Retention Tactics
(Multiple responses were permitted. Top responses are shown.)
*Denotes a tie.
1. Offered better benefits (48%)
2. Improved professional training and
development (44%)
3. Increased bonuses; offered more flexible
scheduling options* (43%)
4. Became more open to remote work and
employee relocation opportunities (40%)
5. Raised salaries — more than we
traditionally would have (39%)
7%
of companies haven’t taken
any steps to improve retention.

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State of Creative Hiring - First Half of 2020

  • 1. © 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. Source: The Creative Group survey of 400 advertising and marketing hiring decision makers in the U.S. STATE OF CREATIVE HIRING — U.S. First Half of 2020 69% of companies plan to increase the number of freelancers on their staff. 67% Expanding Adding new positions 31% Maintaining Only filling vacated positions 1% Freezing Neither filling vacated positions nor creating new ones 1% Reducing Eliminating positions COMPANIES’ HIRING PLANS FOR FULL-TIME CREATIVE EMPLOYEES Responses do not total 100 percent due to rounding. Don’t know: 1%
  • 2. © 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. Source: The Creative Group survey of 400 advertising and marketing hiring decision makers in the U.S. STATE OF CREATIVE HIRING — U.S. First Half of 2020 4 3 2 1 5 Web and mobile development User experience User interface and interaction design Creative development Web production (Multiple responses were permitted. Top responses are shown.) *Denotes a tie. 6 7 8 9 10 Visual design User research Digital marketing Marketing strategy Information architecture; marketing technology; social media* TOP AREAS FOR HIRING
  • 3. © 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. Source: The Creative Group survey of 400 advertising and marketing hiring decision makers in the U.S. STATE OF CREATIVE HIRING — U.S. Recruiting Challenges 86% of hiring decision makers say it’s challenging to find skilled creative talent today. TOP TECHNICAL SKILLS IN IMMEDIATE DEMAND (Multiple responses were permitted. Top responses are shown.) *Denotes a tie. 1. Digital strategy 2. Content creation and content marketing; social media management* 3. Artificial intelligence and machine learning 4. Data science, data analysis and A/B testing 5. User interface design
  • 4. © 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. Source: The Creative Group survey of 400 advertising and marketing hiring decision makers in the U.S. STATE OF CREATIVE HIRING — U.S. Retention Challenges 51% of advertising and marketing managers say unexpectedly losing a highly skilled team member would have a significant, adverse impact on their business because they’d be hard to replace. 45% think they’d be stretched thin but could find a replacement for the role fairly quickly.
  • 5. © 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. Source: The Creative Group survey of 400 advertising and marketing hiring decision makers in the U.S. 55% of hiring decision makers say they experience the most turnover among midlevel employees. STATE OF CREATIVE HIRING — U.S. Retention Challenges Entry-level (0-3 yrs’ exp.) Midlevel (4-8 yrs’ exp.) Senior-level (8+ yrs’ exp.) Executive-level 33% AT WHAT POSITION LEVEL DOES YOUR COMPANY EXPERIENCE THE MOST EMPLOYEE TURNOVER? 55% 10% 2%
  • 6. © 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. Source: The Creative Group survey of 400 advertising and marketing hiring decision makers in the U.S. STATE OF CREATIVE HIRING — U.S. TOP STEPS COMPANIES HAVE TAKEN TO RETAIN CREATIVE AND MARKETING EMPLOYEES IN THE LAST YEAR Retention Tactics (Multiple responses were permitted. Top responses are shown.) *Denotes a tie. 1. Offered better benefits (48%) 2. Improved professional training and development (44%) 3. Increased bonuses; offered more flexible scheduling options* (43%) 4. Became more open to remote work and employee relocation opportunities (40%) 5. Raised salaries — more than we traditionally would have (39%) 7% of companies haven’t taken any steps to improve retention.