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State of Creative Hiring - First Half of 2019

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Get a look at staffing trends and challenges in the creative industry, based on research by The Creative Group.

Published in: Recruiting & HR
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State of Creative Hiring - First Half of 2019

  1. 1. © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. Source: The Creative Group survey of more than 400 advertising and marketing hiring decision makers in the United States COMPANIES’ HIRING PLANS FOR FULL-TIME CREATIVE EMPLOYEES 60% Expanding Adding new positions STATE OF CREATIVE HIRING – U.S. First Half of 2019 *Multiple responses were permitted. Top responses are shown. **Denotes a tie. TOP AREAS FOR HIRING* 4 3 2 1 5 6 7 8 9 Web and mobile development Web production User experience Creative development, Visual design Social media User interface and interaction design Digital marketing Marketing strategy, User research Art direction 10 Marketing technology of companies plan to increase the number of freelancers on staff.56% 37% Maintaining Only filling vacated positions 3% Freezing Not filling vacated positions nor creating new ones Reducing/eliminating positions: 0% ** **
  2. 2. © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. Source: The Creative Group survey of more than 400 advertising and marketing hiring decision makers in the United States 19%Speed to hire We lose good candidates while we make a decision. STATE OF CREATIVE HIRING – U.S. Staffing Challenges 17%Compensation We don’t pay as much as our competitors. of companies are concerned about losing current creative staff members to other job opportunities in the next 12 months. 78%of hiring decision makers say it’s challenging to find skilled creative talent today. 92% 14%Awareness We don’t do enough to promote our company. 14%Perks and benefits We don’t offer as much as other companies. 10%Technology troubles Our technology is out of date, which is unappealing for job seekers. 10%Few learning opportunities We don’t offer enough training. 8%Lack of diversity Our team lacks diversity, which deters candidates. 4%Online reviews Our online reputation is negative. Responses do not equal 100 percent due to rounding. GREATEST BARRIERS TO RECRUITING TOP CREATIVE TALENT Other: 3%
  3. 3. © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. Source: The Creative Group survey of more than 400 advertising and marketing hiring decision makers in the United States of hiring decision makers are more willing to hire creative talent who have relevant certifications in lieu of a college degree than they were 12 months ago. 74% STATE OF CREATIVE HIRING – U.S. Staffing Trends Responses do not equal 100 percent due to rounding. MOST ATTRACTIVE NONCASH PERKS FOR CREATIVES, ACCORDING TO EMPLOYERS 32% Flexible work schedule 21% Vacation or time-off policy 19% Professional development opportunities 14% Challenging work or variety of assignments 9% On-site amenities 6% Telecommuting
  4. 4. © 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. Source: The Creative Group survey of more than 400 advertising and marketing hiring decision makers in the United States STATE OF CREATIVE HIRING – U.S. Staffing Trends Responses do not equal 100 percent due to rounding. BIGGEST DEAL BREAKERS WHEN REVIEWING RESUMES FROM CREATIVE CANDIDATES 25% Frequent job hopping 23% Underqualified 18% Spelling or grammar errors 14% Poor design 8% Big employment gaps 6% Long tenure at one company 4% Overqualified MOST IMPORTANT FACTORS WHEN HIRING CREATIVE TALENT 31% Previous experience 21% Portfolio 19% Interview performance 12% Resume 11% Social media presence 5% References Other: 2%

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