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Pivot and Take Advantage of Change in the Workplace

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Emerging technologies like AI and automation are transforming the nature of creative teams and careers faster than ever before. But we’re just seeing the tip of the iceberg in terms of how technology is affecting the future workplace. Teams that embrace and drive change are those that will be best positioned for success.

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Pivot and Take Advantage of Change in the Workplace

  1. 1. © 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. and Take Advantage of Change in the Workplace Pivot
  2. 2. DIANE DOMEYER © 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. Executive Director @dianedomeyer SOOWAN SCHEUERMANN Managing Director, Managed Creative Solutions @soowan
  3. 3. 4 WAVES OF DIGITAL TECHNOLOGY 4th wave: AI and robotics Data intelligence, human-machine collaboration 3rd wave: IoT, physical and digital convergence 2nd wave: Rise of mobile and social networks 4th wave: Emergence of the internet 2020s 2010s 2000s 1990s © 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  4. 4. THE RESEARCH © 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  5. 5. WHAT WE’LL COVER 5 transformative technologies Must-have skills for the creative workplace of the future Keeping your creative team current Helping your team prepare for — and get excited about — change © 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  6. 6. ARE THE ROBOTS COMING? THEY ARE ALREADY HERE. © 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  7. 7. TECHNOLOGY ADOPTION Automation (including robotics) 28% The cloud Mobile/apps Big data/advanced analytics IoT 3D printing AI and machine learning Virtual reality Blockchain Wearables Augmented reality 76% 76% 50% 48% 36% 33% 31% 29% 29% 20% © 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  8. 8. TECHNOLOGICAL CHANGE DRIVES NEW CREATIVE CAREERS • User experience (UX) designer • Interactive art director • Social media manager • Virtual reality (VR) designer • Creative technologist • Avatar designer • Voice design specialist • And more … © 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  9. 9. 5 TRANSFORMATIVE TECHNOLOGIES BUSINESS PROCESS AUTOMATION ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING IMMERSIVE TECH (EXTENDED REALITY) INTERNET OF THINGS CLOUD SERVICES © 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  10. 10. WHAT DO THESE 5 TECHNOLOGIES HAVE IN COMMON? THEY ENABLE CREATIVE PROFESSIONALS TO KNOW MORE AND DO MORE — FASTER. © 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  11. 11. IMPACT ON THE CREATIVE PROFESSION How creatives work The work creatives do How creatives hire ─ and are hired © 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  12. 12. 5 TRANSFORMATIVE TECHNOLOGIES © 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. 1. AUTOMATION
  13. 13. 2. AI + MACHINE LEARNING 5 TRANSFORMATIVE TECHNOLOGIES © 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  14. 14. 5 TRANSFORMATIVE TECHNOLOGIES © 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. 3. IMMERSIVE TECHNOLOGIES
  15. 15. 5 TRANSFORMATIVE TECHNOLOGIES © 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. 4. CLOUD
  16. 16. 5 TRANSFORMATIVE TECHNOLOGIES © 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. 5. INTERNET OF THINGS
  17. 17. TECHNOLOGY AND THE FUTURE OF CREATIVE WORK Tech innovations will do two things: Create jobs that are more satisfying Change our workplace and how we work © 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  18. 18. HOW WILL TRANSFORMATIVE TECHNOLOGIES CHANGE THE WAY CREATIVES HIRE — AND ARE HIRED? © 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  19. 19. THE FUTURE OF WORK: 2 MORE TRENDS AI for retention Immersive workplaces • Virtual teams and offices • Always-on connections © 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  20. 20. ADAPTABILITY AND CONTINUOUS LEARNING ARE ESSENTIAL. HOW TO PREPARE FOR THE FUTURE OF WORK? © 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  21. 21. 88% YOUR TEAM MEMBERS ARE EAGER TO LEARN. of creative professionals expect it will be challenging to keep their skills up to date as they advance their career. © 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  22. 22. 93% of managers in the creative industry believe their staff is eager to learn about new technologies 94% said they expect their teams will be quick to adapt to new technologies © 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  23. 23. 5 STRATEGIES FOR TEACHING SKILLS OF THE FUTURE 1. In-person training, seminars and classes 2. Online courses 3. Knowledge transfer from consultants and external SMEs 4. Reimbursement for professional certification costs 5. Mentoring © 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  24. 24. • Coding • Data analytics • AR and VR • CRM systems • Voice technology • Animation • Video • And more UPSKILLING AND RESKILLING: A WORTHWHILE INVESTMENT © 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  25. 25. • Strategic thinking • Leadership • Communication • Collaboration • Intellectual curiosity • Empathy SOFT SKILLS ARE ESSENTIAL TO THE FUTURE WORKPLACE © 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  26. 26. 5 WAYS TO “FUTURE PROOF” 1. Anticipate tech changes in your workplace 2. Put career development on the front burner 3. Elevate your soft skills — especially emotional intelligence 4. Nurture your inner leader 5. Be flexible — and BOLD © 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  27. 27. SEE A NEED, FILL A NEED. © 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. If you’re always looking for opportunities to learn, there’s a good chance you will stay relevant, no matter how much change is happening around you.
  28. 28. Q&A © 2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.

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