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12 Stats Every In-House Creative Pro Should Know

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What will be the greatest on-the-job challenges for in-house creative teams in the next few years? Learn about 12 workplace trends to keep on your radar. Information is based on research for Creative Team of the Future, a joint project from The Creative Group and AIGA.

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12 Stats Every In-House Creative Pro Should Know

  1. 1. © 2016 The Creative Group. An Equal Opportunity Employer M/F/Disability/Veterans.
  2. 2. The Creative Team of the Future is a joint program between The Creative Group and AIGA that explores trends affecting creative teams and professionals. © 2016 The Creative Group. An Equal Opportunity Employer M/F/Disability/Veterans.
  3. 3. As part of the research, we surveyed more than 800 in-house creative professionals to get their take on the state of the industry and where it’s headed. Here are 12 key findings… © 2016 The Creative Group. An Equal Opportunity Employer M/F/Disability/Veterans.
  4. 4. of in-house creative professionals said they have fewer than 10 members on their team Operating Lean 1 55% How many team members are on your team? Source: The Creative Group survey of more than 800 in-house creative professionals © 2016 The Creative Group. An Equal Opportunity Employer M/F/Disability/Veterans.
  5. 5. of in-house creatives think that, in the next two years, they will always be tapped for input at the initial stages of a project Earning a Seat at the Table 2 31% Regardless of team size, Source: The Creative Group survey of more than 800 in-house creative professionals expect to be included at least sometimes 59% © 2016 The Creative Group. An Equal Opportunity Employer M/F/Disability/Veterans.
  6. 6. Collaborating Across Departments 3 In the next 12 months, do you expect to collaborate more or less frequently with each of the following departments to execute creative campaigns? Source: The Creative Group survey of more than 800 in-house creative professionals Why Your Creative Team Should Join Forces with IT © 2016 The Creative Group. An Equal Opportunity Employer M/F/Disability/Veterans.
  7. 7. of in-house creatives anticipate relying more often on freelancers and consultants to help execute creative campaigns Bringing in Reinforcements 4 43% In the next 12 months, Source: The Creative Group survey of more than 800 in-house creative professionals The main reasons? 4 Tips for Managing Outside Talent © 2016 The Creative Group. An Equal Opportunity Employer M/F/Disability/Veterans.
  8. 8. Top obstacles to creativity in a corporate environment, according to in-house creative professionals: Facing Creative Blocks 5 31% Source: The Creative Group survey of more than 800 in-house creative professionals Tight deadlines 30% Unwillingness of company to take creative risks 14%Lack of project diversity © 2016 The Creative Group. An Equal Opportunity Employer M/F/Disability/Veterans.
  9. 9. of in-house creatives said they get discouraged and fall into a creative slump Facing Creative Blocks 6 37% When encountering resistance to new ideas on the job, Source: The Creative Group survey of more than 800 in-house creative professionals it motivates them to work harder and they often come up with better ideas 30% But for © 2016 The Creative Group. An Equal Opportunity Employer M/F/Disability/Veterans.
  10. 10. Top ways in-house creative professionals stay inspired: Overcoming Creative Blocks 7 Source: The Creative Group survey of more than 800 in-house creative professionals Participate in outside interests/hobbies 80% Pursue skills development/training 65% Attend industry conferences/events 61% 10 Fresh Ways to Find Design Inspiration © 2016 The Creative Group. An Equal Opportunity Employer M/F/Disability/Veterans.
  11. 11. of in-house creative professionals said they are concerned about keeping their skills up to date and marketable as they advance in their career Fretting About the Future 8 91% Source: The Creative Group survey of more than 800 in-house creative professionals © 2016 The Creative Group. An Equal Opportunity Employer M/F/Disability/Veterans.
  12. 12. Generalizing or Specializing 9 Source: The Creative Group survey of more than 800 in-house creative professionals of in-house creatives feel it will be more advantageous in the next two years to have a range of skills rather than be very talented at one thing 48% © 2016 The Creative Group. An Equal Opportunity Employer M/F/Disability/Veterans.
  13. 13. Pursuing New Skills 10 Source: The Creative Group survey of more than 800 in-house creative professionals Top technical skills in-house creatives would like to develop: Top non-technical skills in-house creatives would like to develop: © 2016 The Creative Group. An Equal Opportunity Employer M/F/Disability/Veterans.
  14. 14. Top ways companies could better support professional development, according to in-house creative professionals: Longing for a Little Help 11 Source: The Creative Group survey of more than 800 in-house creative professionals Subsidize external training 39% Allow employees to attend training during business hours 18% Offer a formal mentoring program 14% 3 Ways to Grow Your Team’s Skills © 2016 The Creative Group. An Equal Opportunity Employer M/F/Disability/Veterans.
  15. 15. Considering Hurdles Ahead 12 Source: The Creative Group survey of more than 800 in-house creative professionals What do you think will pose the greatest challenge for your in-house team in the next 12 months? Innovation is the top challenge for nearly one-third (32%) of in-house creative professionals Innovation in the House: Creativity Lessons From Five Top In-House Creative Teams © 2016 The Creative Group. An Equal Opportunity Employer M/F/Disability/Veterans.
  16. 16. Find additional information about Creative Team of the Future at creativegroup.com/ctf © 2016 The Creative Group. An Equal Opportunity Employer M/F/Disability/Veterans.

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