Why Pitches?• Make Mila famous amongst target customer gro • Obtain inexpensive marketing channels • Build up company image as “student friendly company” • Empower youngsters to become entrepreneurs • Get first hand feedback from the market
Pitch 1• Location: Startup Leadership Program Shanghai Chapter• Date: 10.25.2012• Target Audience: 30+ entrepreneurs / startup owners from Shanghai• Further: Investors, VC`s and VC Lawyers (6) from Shanghai• Impact: Mila was pitched to the entrepreneurs and by the entrepreneurs to leading VC`s from Shanghai
Pitch 2• Location: AIESEC Shanghai• Date: 10.30.2012• Target Audience: 40+ Students from Tongji, Caijing and Fudan Universities• Impact: Mila was pitched to youngsters from Shanghai`s top schools who are in the AIESEC youth organization. AIESEC is an organization which promotes leadership, professional development and entrepreneurship amongst universities worldwide
Pitch 3• Location: Rotaract Shanghai• Date: 11.12.2012• Target Audience: 40+ Students and young professionals from Shanghai, several Rotarians• Impact: Mila was pitched to young professionals and university students aged 20- 30 from Shanghai. Rotaract is an organization which promotes leadership through service, professional development as well as Charity worldwide in 180 countries
Pitch 4• Location: Shanghai Social Entrepreneurship Exhibition• Date: 11.11.2012• Target Audience: 300+ social entrepreneurs, VC investors from Shanghai and worldwide• Impact: Good exposure to Mila in the entrepreneur community in Shanghai as well as to VC`s and investors who invest in social enterprises
Pitch 5• Location: coresystems Shanghai office• Date: 11.20.2012• Target Audience: 4 Students from SHUFE ( Shanghai University of Foreign Language Education)• As our first batch of Student Ambassadors, we`re doing a trial with them to validate the usage of Student Ambassadors for the promotion of Mila in China
Pitch 6• Location: Fudan University School of Economics• Date: 12.04.2012• Target Audience: 45 Graduate Students from Fudan University, Top 3 University of China and Global Top 50 University ( Times Higher Education Rankings)• Class: Doing Business in China• Professor: He Xiyou• Time: Tuesday 3:20 PM – 6:00 PM
Pitch 7• Location: JiaoTong University Antai School of Management• Date: Saturday, 12.08.2012• Target Audience: 40 Graduate Students from JiaoTong University MBA, Top 5 University of China and Global Top 100 University ( Times Higher Education Rankings)• Class: HR and Organizational Behavior• Professor: Kim Morouney• Time: Saturday 10:00 AM – 5:30 PM
Pitch 8• Location: Tongji University Chinesisch- Deutsches Hochschulkolleg• Date: Thursday, 13.12.2012• Target Audience: 50 Graduate Students from TongjiUniversity CDHK, Top 5 University of China and Global Top 100 University ( Times Higher Education Rankings)• Class: Strategic Management• Professor: Dr. Saša Šaric• Time: Thursday 1:00 PM – 4:30 PM
Pitch 9• Location: Startup Weekend Shanghai• Date: Saturday, 15.12.2012• Target Audience: 100 Startup entrepreneurs and future entrepreneurs from Shanghai and the whole world• Moderator: Sally Ng• Summary: As a coach at the event, I was actively giving advice to the startups on how to become more efficient in their operations and to use Mila.
Pitch 10• Location: Hult International Business School• Date: Tuesday, 18.12.2012• Target Audience: 90 Graduate Students from Hult International Business School, one of the top MBA Schools in the World• Class: IT Management• Professor: Damiao Lo• Time: Tuesday 9:00 AM – 5:30 PM• Impact: Being a judge at the startup competition organized at the end of the course, I gave viable advice to the students reflecting on their startup idea and influencing them to use mila.