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Pariveda Solutions 
APIs or Bust: 
Remaining Relevant for IoT 
Finfest October 2014 
Brian Edwards and Robert Greiner 
© P...
What is the “Internet of Things”? 
How to Serve the “Internet of Things” – Observations and Challenges 
Where is this head...
Why should an organization be concerned 
about the Internet of Things? 
© Pariveda Solutions. Confidential 3 & Proprietary...
What should you take away from today? 
 APIs are an essential enabler to the Internet of Things 
 We should be identifyi...
The “Internet of Things” (IoT) is: 
To explain further, let’s look at existing examples 
5 
Global 
Storefront 
Remote Con...
Nest provides customers a unique thermostat 
which ultimately reduces energy consumption 
 Value Proposition: 
Reduce ene...
Disney’s investment into automated park touch points 
delivers a more immersive experience to visitors 
 Value Propositio...
Based on extending its concept of digital life, AT&T 
made a big bet by building best in class car platform 
 Value Propo...
IoT is a significant disrupter for business and 
its potential is still untapped 
The snap shot of IoT doesn’t account for...
What is the “Internet of Things”? 
How to Serve the “Internet of Things” – Observations and Challenges 
Where is this head...
New connected devices combine sensors to provide 
unique consumer quality functionality 
 Re-enforcement of it’s Value Pr...
A typical IoT end-to-end workflow consists of four 
primary functions: sense, submit, analyze, and act 
12 
Event 
Detecte...
All IoT architectures consist of three main pieces: the 
Peripheral (thing), Server (brain), and Terminal (view) 
13 
1 
2...
Peripherals gather key data about their surroundings 
and communicate results back to a centralized server 
 Overview: 
O...
The barrier to entry for building customized, high 
quality, IoT peripherals is lower than ever 
 2014 
 Total Cost: $91...
Detect motion with the Raspberry PI and Python 
16 
Submit motion sample to Server (Submit) 
Detect motion (Sense)
The Server aggregates all of the data provided by the 
Peripherals, analyzes it, and chooses actions to take 
 Overview: ...
The Server analyzes data from the Peripheral and 
decides what action to take 
18 
Process all motion samples (Analyze) 
S...
Decoupling the API from the core data processing 
facilitates rapid data capture with minimal overhead 
19
Cloud platforms enable IoT applications to reach the 
level of scale needed to be useful to society 
 Overview: 
A massiv...
The Terminal is an interface to the end user, providing 
the result of the final action of the Server 
 Overview: 
Inform...
Let’s take one more look at how the Peripheral, 
Server, and Terminal work together to enable IoT 
22 
1 
2 
3 
4 
5 
Peri...
The barrier to entry for IoT is low, but there are still 
many challenges that are difficult to overcome 
 Power 
- Some ...
What is the “Internet of Things”? 
How to Serve the “Internet of Things” – Observations and Challenges 
Where is this head...
What is the “Internet of Things? 
How to Serve the “Internet of Things” – Observations and Challenges 
Where is this headi...
Questions 
© Pariveda Solutions. Confidential 26 & Proprietary.
APPENDIX 
27
About the speakers 
Brian Edwards 
 Atlanta, GA 
 Principal 
 Contact at: 
brian.edwards@parivedasolutions.com 
Robert ...
Additional Market Drivers 
Additional resources on the Internet of Things 
Product Examples: 
 JIBO: Promotional Video (H...
Additional Market Drivers 
IoT is 5 to 10 years away from reaching the “plateau 
of productivity” and at risk of inflated ...
Additional Market Drivers 
Financial accounting practices recognize capitalization 
for digital assets & intangible innova...
References in the presentation are listed below: 
 [1] Measuring the full impact of digital capital by Jacques Bughin and...
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Fin fest 2014 - Internet of Things and APIs

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An overview of the core concepts behind the ultra-hyped Internet of Things. We start the presentation with an overview and slight re-classification of what the Internet of Things is. Then, we jump into how to *serve* the internet of things - discussing a homebrew project using the RaspberryPi and Microsoft Azure.

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Fin fest 2014 - Internet of Things and APIs

  1. 1. Pariveda Solutions APIs or Bust: Remaining Relevant for IoT Finfest October 2014 Brian Edwards and Robert Greiner © Pariveda Solutions. Confidential 1 & Proprietary. “A solution approach for the rapidly expanding universe of connected end point devices”
  2. 2. What is the “Internet of Things”? How to Serve the “Internet of Things” – Observations and Challenges Where is this heading? – Opportunities for Pariveda Concluding Thoughts Appendix
  3. 3. Why should an organization be concerned about the Internet of Things? © Pariveda Solutions. Confidential 3 & Proprietary. ‘2008: total # of “things” connected to the internet exceeded people on earth’ [2] – Cisco 2013 ‘By 2020 there will be 50 billion things’ [2] – Cisco 2013 In 2010, 14 million people only used mobile; by 2015 there will be 788 million. [5] – Cisco 2011 ‘Square unlocked the small business credit card market, in 2 years TXN volume increase 10x and 60% of it’s clients never accepted credit cards’ [3] McKinsey 2013 “Leaders should be thinking about creative ways to monetize their assets. … companies need to evolve their business model to prepare for more customers turning from buyers into renters.” [3] McKinsey 2013
  4. 4. What should you take away from today?  APIs are an essential enabler to the Internet of Things  We should be identifying opportunities at our clients to build reusable APIs 4
  5. 5. The “Internet of Things” (IoT) is: To explain further, let’s look at existing examples 5 Global Storefront Remote Control To Life (?!) Accessible Anywhere Immersive Experiences Real-Time Analysis Smart Devices
  6. 6. Nest provides customers a unique thermostat which ultimately reduces energy consumption  Value Proposition: Reduce energy consumption costs up to 20% through automated learning  Device Type: At home smart thermostat  Sensors Included: Sensors for temperature & humidity Motion sensor Color digital screen Wifi connector  Re-enforcement of it’s Value Proposition: - On demand energy usage report - Monthly emails w/ comparative analytics - Visually programmable thermostat calendar 6 API via Internet
  7. 7. Disney’s investment into automated park touch points delivers a more immersive experience to visitors  Value Proposition: Improve the park experience for visitors through the use of RFID technology  Device Type: Wearable sensor device  Sensors Included: RFID Band Long and short range readers  Re-enforcement of it’s Value Proposition: - Plan trip ahead of visit, schedule key events - Enhanced park experience: - Shorter wait time for rides - Personalized interaction experience - Tap to pay for food or merchandise - Tap to enter your room - Access to photos after the experience 7 API via Sensors Customer UI Ride Selection Park Photos
  8. 8. Based on extending its concept of digital life, AT&T made a big bet by building best in class car platform  Value Proposition: AT&T Drive is an ecosystem for the car that maintain internet connectivity and provides the software platform for in car apps (released in 2015 Audi A3s)  Device Type: In car smart computer platform  Sensors Included: Car distance, temp, & mechanical sensors SIM card interface for 4G LTE Display screens In console interaction nobs and buttons  Re-enforcement of it’s Value Proposition: - Real-time traffic, weather - Synchronization of music and videos - Safety first approach that reduces driver distractions 8
  9. 9. IoT is a significant disrupter for business and its potential is still untapped The snap shot of IoT doesn’t account for improvements in the core building blocks nor does it depict all possibilities of unrealized business capabilities 9 Devices Networks Applications Decreasing Costs New Datasets New Device Capabilities New Interaction Models Greater Availability Improved Adaptability Increasing # of network points Increasing size of network bandwidth New network endpoints New options for network bandwidth Responsive design supports different layouts Greater availability of APIs by business for public consumption Commoditization of infrastructure including cloud storage
  10. 10. What is the “Internet of Things”? How to Serve the “Internet of Things” – Observations and Challenges Where is this heading? – Opportunities for Pariveda Concluding Thoughts Appendix
  11. 11. New connected devices combine sensors to provide unique consumer quality functionality  Re-enforcement of it’s Value Proposition: - Protect against some common risk factors for SIDS - Notify when room temperature is too hot or cold for baby - Notify when motion is detected - Notify when hazardous gasses or loud noises are detected (future) 11  Device Type: Connected baby nursery monitor  Sensors Included: Temperature & Humidity Motion Microphone (future) Hazardous Gas (future)  Value Proposition: Ease burden on new parents by notifying them if the environment around their new baby becomes uncomfortable or dangerous
  12. 12. A typical IoT end-to-end workflow consists of four primary functions: sense, submit, analyze, and act 12 Event Detected (Sense) Reading Sent to Server (Submit) Process Data (Analyze) Notify Interested Parties (Act)
  13. 13. All IoT architectures consist of three main pieces: the Peripheral (thing), Server (brain), and Terminal (view) 13 1 2 3 4 5 Peripheral Server Terminal
  14. 14. Peripherals gather key data about their surroundings and communicate results back to a centralized server  Overview: One, hundreds, thousands, or even millions of devices work together to provide key data readings across wide geographical areas  Benefits: - Collect readings from hard-to-reach places - Remove “human” requirement - Send warnings of potential disasters as early as possible 14  Examples: Environment monitoring Natural disaster detection (flood) Equipment / livestock / crop health Security  Properties: Devices are largely unsupervised Not secured. Sometimes connected Peripherals are not servers!
  15. 15. The barrier to entry for building customized, high quality, IoT peripherals is lower than ever  2014  Total Cost: $91.45 15  2010  Total Cost: $500.00+
  16. 16. Detect motion with the Raspberry PI and Python 16 Submit motion sample to Server (Submit) Detect motion (Sense)
  17. 17. The Server aggregates all of the data provided by the Peripherals, analyzes it, and chooses actions to take  Overview: The server consists of a highly-scalable set of services that capture data from all devices in the field and process the information in aggregate 17  Properties: Single point of entry for all peripherals to “phone home” Capture data as quickly as possible (real time) Process data as soon as possible (eventually) Device + Server link pre-configured before shipping  Benefits: - Take key logic (that can change) off of devices - Accommodates devices that are “sometimes connected” - Add additional rules without touching the devices - Command Query Responsibility Segregation (CQRS) - Highly scalable
  18. 18. The Server analyzes data from the Peripheral and decides what action to take 18 Process all motion samples (Analyze) Send notification (Act)
  19. 19. Decoupling the API from the core data processing facilitates rapid data capture with minimal overhead 19
  20. 20. Cloud platforms enable IoT applications to reach the level of scale needed to be useful to society  Overview: A massive amount of peripherals are being deployed to the “wild” every day. Enterprises need additional compute and storage resources to keep up with demand.  Examples: Auto manufacturers want to put connected devices in millions of cars A car you rented unlocks as you approach it (Zipcar) Crop / irrigation sensors on farms Flood sensors across the globe  Properties: Compute and storage resources can grow with customer demand Scale resources up/down depending on need  Benefits: - Cloud providers help create a virtuous cycle between adding additional compute/storage capability and enterprises adding connected devices 20
  21. 21. The Terminal is an interface to the end user, providing the result of the final action of the Server  Overview: Information from IoT devices is gathered and communicated in a way that is most useful to the end user  Examples: Text messages Push notifications Website dashboards Email Voicemail  Benefits: - Give users important information ASAP - Data can be delivered in multiple formats - Information can feed into other IoT applications - End user can filter information and adjust notification frequencies 21
  22. 22. Let’s take one more look at how the Peripheral, Server, and Terminal work together to enable IoT 22 1 2 3 4 5 Peripheral Server Terminal
  23. 23. The barrier to entry for IoT is low, but there are still many challenges that are difficult to overcome  Power - Some sensor applications are incompatible with “outlet power” - Battery packs are inefficient and expensive - Existing wall connections (e.g. thermostat) have little power already  Connectivity - Wi-Fi connectivity tethers device to a single location - LTE network is inefficient for most IoT applications 23  Complexity - Lots of moving pieces - Hardware knowledge required - Analog to digital conversions - Poor documentation on sensors - Scale
  24. 24. What is the “Internet of Things”? How to Serve the “Internet of Things” – Observations and Challenges Where is this heading? – Opportunities for Pariveda Concluding Thoughts Appendix
  25. 25. What is the “Internet of Things? How to Serve the “Internet of Things” – Observations and Challenges Where is this heading? – Opportunities for Pariveda Concluding Thoughts Appendix
  26. 26. Questions © Pariveda Solutions. Confidential 26 & Proprietary.
  27. 27. APPENDIX 27
  28. 28. About the speakers Brian Edwards  Atlanta, GA  Principal  Contact at: brian.edwards@parivedasolutions.com Robert Griener  Dallas, TX  Manager  Contact at: robert.griener@parivedasolutions.com http://robertgreiner.com @robert_greiner 28
  29. 29. Additional Market Drivers Additional resources on the Internet of Things Product Examples:  JIBO: Promotional Video (Home)  Viv: Wired Article (Mobile)  AT&T: Connect Car (Car)  FitBit: Home Site (Personal) Industry News:  Mark Lowenstein (Mobile Analyst): And the next big thing is…? Further Reading on the Topic:  McKinsey: Reinventing IT to support digitization  Texas CEO Magazine: - The Internet of Things - M2M The Internet of Things © Pariveda Solutions. Confidential 29 & Proprietary.
  30. 30. Additional Market Drivers IoT is 5 to 10 years away from reaching the “plateau of productivity” and at risk of inflated expectations © Pariveda Solutions. Confidential 30 & Proprietary. http://www.gartner.com
  31. 31. Additional Market Drivers Financial accounting practices recognize capitalization for digital assets & intangible innovation  “On July 31, 2013, the US bureau of Economic Analysis released, for the first time, GDP figures categorizing research and development as fixed investment. It will join software in a new category called intellectual-property products.” – (McKinsey & Company [1])  “Assume digital leaders in your competitive zone are relentlessly expanding their intangible assets both to attack existing markets and to create new ones”; here are a few examples: – “Amzaon.com, for instance, won share from brick-and-mortar with it’s ease-of-purchase model and it’s ability to long-tail customers” – [Amazon.com] “It’s also using tangible assets to offer cloud-based labor services… that match freelance workers demand for their labor” – (McKinsey & Company [1]) 31
  32. 32. References in the presentation are listed below:  [1] Measuring the full impact of digital capital by Jacques Bughin and James Manyika, July 32 2013 – McKinsey & Company  [2] http://share.cisco.com/internet-of-things.html - Cisco Visualizations  [3] Ten IT-enabled business trends for the decade ahead, May 2013 – McKinsey Global Institute  [4] The coming era of ‘on-demand’ marketing by Peter Dahlstrom and Edelman, April 2013 – McKinsey Quarterly  [5] Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2010 – 2015, February 2011 – Cisco  [6] http://www.brafton.com/news/study-90-percent-of-websites-not-ready-for-mobile-use - Feb 22, 2012 - Brafton Editorial

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