"Practice of bringing the true nature of a
product to light faster, in a collaborative,
cross-functional way that reduces ...
Design Thinking
• Practical, solution-focused process
• Observation & creativity
• Improved future (added value)
LEAN UX -...
LEAN UX - Principles
Continuous discovery
• Customer validation (GOOB)
• Small batch, short iterations
• Permission to fai...
Optimal profile
• Cross-functional
• Small (“2 pizza team” rule)
• Dedicated (throughout the project)
• Colocated (no barr...
LEAN UX - tools
Other tools
• Style guide (accessible, actionable,
continuously improved)
• Proto-personas (contin. improv...
1. Problem statement
Business goals, problem, improvement request
2. State business/user assumptions
Capture what team thi...
In an Agile process
• Sprint as structured iteration
• 1 sprint = 1-2 iterations of the 4 steps
• Validation as part of th...
Within the team
• Lean UX seen as lazy UX
• no vision
• no responsibility
• no discipline
• going too fast (no research / ...
Congratulation!
you didn’t fall asleep
QUESTIONS ?
cheers?
Hugs?
Donations?
LEAN UX - the end
Friday 7 March 14
Upcoming SlideShare
Loading in …5
×

Lean UX

230 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
230
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Lean UX

  1. 1. "Practice of bringing the true nature of a product to light faster, in a collaborative, cross-functional way that reduces the emphasis on thorough documentation while increasing the focus on building a shared understanding of the actual product experience being designed." LEAN UX - Definition Friday 7 March 14
  2. 2. Design Thinking • Practical, solution-focused process • Observation & creativity • Improved future (added value) LEAN UX - Foundations Agile Methodology • Better respond to unpredictability • “Inspect and adapt” • Iterative, incremental, collaborative Lean Startup • Continuous validated learning • Eliminate waste • Create business value Friday 7 March 14
  3. 3. LEAN UX - Principles Continuous discovery • Customer validation (GOOB) • Small batch, short iterations • Permission to fail (try & learn) • Externalize (expose your work/ideas to teammates, peers, stakeholders, users) Outcome over output • Experience > product • Solving problems > building features • Shared understanding > deliverables • Eliminate waste Friday 7 March 14
  4. 4. Optimal profile • Cross-functional • Small (“2 pizza team” rule) • Dedicated (throughout the project) • Colocated (no barriers) LEAN UX - TEAM Mindset • Teamwork • No hero • Skills over roles • Open lines of communication Friday 7 March 14
  5. 5. LEAN UX - tools Other tools • Style guide (accessible, actionable, continuously improved) • Proto-personas (contin. improved) • Prototypes (from paper to code) • Non-prototypes MVPs Collaborative design • Either informal session (conversation) • Or Design Studio with whole team: 1. Problem definition + constraints 2. Individual idea generation 3. Presentation & critique 4. Iterate & refine 5. Team idea generation Friday 7 March 14
  6. 6. 1. Problem statement Business goals, problem, improvement request 2. State business/user assumptions Capture what team thinks is true 3. Prioritize assumptions Risky/Unknown first 4. (Sub)Hypothesis statement Assumption, feature, user, outcome, feedback 5. Create MVP Max. amount of insight with min. effort ! NOT a lightweight version of the product 6. Collaborative/Continuous discovery Team on the field/lab: interview, user testing Keep distance hypothesis/validation short 7. Making sense of the feedback As soon as possible & as a team Look for patterns Check against other sources LEAN UX - process Declare assumptions Create an MVP Run an experiment Research & feedback As a team Friday 7 March 14
  7. 7. In an Agile process • Sprint as structured iteration • 1 sprint = 1-2 iterations of the 4 steps • Validation as part of the planning LEAN UX - making it work In a web agency • 3 validation levels: team/users/client • Proactive communication • Client must feel involved in the team • Organizational/company culture shift (team, project sales/mngt...) Friday 7 March 14
  8. 8. Within the team • Lean UX seen as lazy UX • no vision • no responsibility • no discipline • going too fast (no research / retro) • Loosing sight of the big picture • Distributed teams LEAN UX - pitfalls With our clients • Fixed scope / roadmap • Collaboration • No time/money/will for user validation Friday 7 March 14
  9. 9. Congratulation! you didn’t fall asleep QUESTIONS ? cheers? Hugs? Donations? LEAN UX - the end Friday 7 March 14

×