BEYOND LANDING PAGES
5 Ways to Find Out if Your Idea is Stupid
Laura Klein
@lauraklein
Wednesday, December 11, 13
So, You Have An Idea
you should probably find out if it’s stupid.
Wednesday, December 11, 13
Have You Tried A Landing Page?
of course, you have
Wednesday, December 11, 13
Landing Pages Are Good For…
learning whether people are interested enough in your idea to give
you their email addresses
W...
Landing Pages Are Bad For…
Everything Else
Wednesday, December 11, 13
So, have you tried anything else?
Wednesday, December 11, 13
But What Else Is There?
audience building
concierge
wizard of oz
fake door
crowdfunding
Wednesday, December 11, 13
Audience Building: Who Did It?
Wednesday, December 11, 13
Audience Building: What’s It Good For?
learning the size of the audience you can attract to your product
before committing...
Audience Building: How Do You Do It?
Give away expertise for free on a regular basis
Establish yourself as an expert in th...
Audience Building: What Does That Mean?
CONNECT!
Wednesday, December 11, 13
Concierge: Who Did It?
Wednesday, December 11, 13
Concierge: What’s It Good For?
learning what is actually required for your product before
committing a lot of money and te...
Concierge: How Do You Do It?
Provide a service for someone manually
Figure out the parts of the problem that users
need th...
Concierge: What Does That Mean?
HELP!
Wednesday, December 11, 13
Wizard Of Oz: Who Did It?
Wednesday, December 11, 13
Wizard Of Oz: What’s It Good For?
learning what you need to automate before committing a lot of
money and technical resour...
Wizard Of Oz: How Do You Do It?
Use humans instead of automation until you can’t
Do things that don’t scale
Wednesday, Dec...
Wizard Of Oz: What Does That Mean?
PRETEND!
Wednesday, December 11, 13
Fake Door: Who Did It?
Wednesday, December 11, 13
Fake Door: What’s It Good For?
learning whether users have any interest in your feature before
committing a lot of money a...
Fake Door: How Do You Do It?
Add the first interaction with an interface
Provide a good experience for the user even if it’...
Fake Door: What Does That Mean?
MEASURE!
Wednesday, December 11, 13
Crowdfunding: Who Did It?
Wednesday, December 11, 13
Crowdfunding: What’s It Good For?
learning whether users will pay for your product before
committing a lot of money and te...
Crowdfunding: How Do You Do It?
Post your idea on Kickstarter
Ask for a credit card or pre-payment
Wednesday, December 11,...
Crowdfunding: What Does That Mean?
SELL!
Wednesday, December 11, 13
Those Experiments Again
audience building
concierge
wizard of oz
fake door
crowdfunding
Wednesday, December 11, 13
So, that’s all of them, right?
Wednesday, December 11, 13
HAHAHAHAHAHAHAHAHA!
(no)
Wednesday, December 11, 13
Incredibly Generic Steps For Creating Your
Own Experiments
1.Identify what you want to learn.
2.Figure out a way to learn ...
Questions?
@lauraklein
laura@usersknow.com
http://www.usersknow.com
UX for Lean Startups
Wednesday, December 11, 13
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Beyond landing pages

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Build, measure, learn ==> think, make, check

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Beyond landing pages

  1. 1. BEYOND LANDING PAGES 5 Ways to Find Out if Your Idea is Stupid Laura Klein @lauraklein Wednesday, December 11, 13
  2. 2. So, You Have An Idea you should probably find out if it’s stupid. Wednesday, December 11, 13
  3. 3. Have You Tried A Landing Page? of course, you have Wednesday, December 11, 13
  4. 4. Landing Pages Are Good For… learning whether people are interested enough in your idea to give you their email addresses Wednesday, December 11, 13
  5. 5. Landing Pages Are Bad For… Everything Else Wednesday, December 11, 13
  6. 6. So, have you tried anything else? Wednesday, December 11, 13
  7. 7. But What Else Is There? audience building concierge wizard of oz fake door crowdfunding Wednesday, December 11, 13
  8. 8. Audience Building: Who Did It? Wednesday, December 11, 13
  9. 9. Audience Building: What’s It Good For? learning the size of the audience you can attract to your product before committing a lot of money and technical resources Wednesday, December 11, 13
  10. 10. Audience Building: How Do You Do It? Give away expertise for free on a regular basis Establish yourself as an expert in the space Build a community of like minded people Wednesday, December 11, 13
  11. 11. Audience Building: What Does That Mean? CONNECT! Wednesday, December 11, 13
  12. 12. Concierge: Who Did It? Wednesday, December 11, 13
  13. 13. Concierge: What’s It Good For? learning what is actually required for your product before committing a lot of money and technical resources Wednesday, December 11, 13
  14. 14. Concierge: How Do You Do It? Provide a service for someone manually Figure out the parts of the problem that users need the most help with Wednesday, December 11, 13
  15. 15. Concierge: What Does That Mean? HELP! Wednesday, December 11, 13
  16. 16. Wizard Of Oz: Who Did It? Wednesday, December 11, 13
  17. 17. Wizard Of Oz: What’s It Good For? learning what you need to automate before committing a lot of money and technical resources Wednesday, December 11, 13
  18. 18. Wizard Of Oz: How Do You Do It? Use humans instead of automation until you can’t Do things that don’t scale Wednesday, December 11, 13
  19. 19. Wizard Of Oz: What Does That Mean? PRETEND! Wednesday, December 11, 13
  20. 20. Fake Door: Who Did It? Wednesday, December 11, 13
  21. 21. Fake Door: What’s It Good For? learning whether users have any interest in your feature before committing a lot of money and technical resources Wednesday, December 11, 13
  22. 22. Fake Door: How Do You Do It? Add the first interaction with an interface Provide a good experience for the user even if it’s not what they expect Wednesday, December 11, 13
  23. 23. Fake Door: What Does That Mean? MEASURE! Wednesday, December 11, 13
  24. 24. Crowdfunding: Who Did It? Wednesday, December 11, 13
  25. 25. Crowdfunding: What’s It Good For? learning whether users will pay for your product before committing a lot of money and technical resources Wednesday, December 11, 13
  26. 26. Crowdfunding: How Do You Do It? Post your idea on Kickstarter Ask for a credit card or pre-payment Wednesday, December 11, 13
  27. 27. Crowdfunding: What Does That Mean? SELL! Wednesday, December 11, 13
  28. 28. Those Experiments Again audience building concierge wizard of oz fake door crowdfunding Wednesday, December 11, 13
  29. 29. So, that’s all of them, right? Wednesday, December 11, 13
  30. 30. HAHAHAHAHAHAHAHAHA! (no) Wednesday, December 11, 13
  31. 31. Incredibly Generic Steps For Creating Your Own Experiments 1.Identify what you want to learn. 2.Figure out a way to learn exactly that. 3.Profit! Iterate! Wednesday, December 11, 13
  32. 32. Questions? @lauraklein laura@usersknow.com http://www.usersknow.com UX for Lean Startups Wednesday, December 11, 13

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