Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Mobile Marketing Strategy  For 2013 And Beyond    Robert Dempsey - Dempsey Marketing
What you can expect...            • Lot’s of great information            • Success stories            • A plan of action ...
© 2013 Dempsey Marketing
© 2013 Dempsey Marketing
© 2013 Dempsey Marketing
© 2013 Dempsey Marketing
Poll     Do you have a mobile optimized site?                           ( Inquiring minds want to know! )© 2013 Dempsey Ma...
© 2013 Dempsey Marketing
© 2013 Dempsey Marketing
© 2013 Dempsey Marketing
© 2013 Dempsey Marketing
Poll      Would you rather take the long route      or the short route to mobile success?                           ( Inqu...
© 2013 Dempsey Marketing
Robert Dempsey      • CEO & Founder, Dempsey Marketing      • B.A. Computer Science & MBA, Rollins College      • Founded ...
Areas of Specialization                           1-800-921-1274   Lead Generation Websites       Trifecta Marketing™ Camp...
Why This Is                           (SUPER) Important© 2013 Dempsey Marketing
© 2013 Dempsey Marketing
© 2013 Dempsey Marketing
© 2013 Dempsey Marketing
© 2013 Dempsey Marketing
© 2013 Dempsey Marketing
© 2013 Dempsey Marketing
© 2013 Dempsey Marketing
Mobile Use Tripled in Asia                                             2010     2012    % Change   Africa                 ...
© 2013 Dempsey Marketing   Source: comScore
© 2013 Dempsey Marketing   Source: Google
© 2013 Dempsey Marketing
© 2013 Dempsey Marketing
Holy $#it© 2013 Dempsey Marketing
O’Neill Clothing© 2013 Dempsey Marketing
O’Neill Clothing - Results                  iPhone / iPod          Android Devices            • Conversions: +65.71%     •...
3 Fundamentals                    of         Mobile Marketing Success© 2013 Dempsey Marketing
Fundamentals            • Create opportunities for conversions            • Focus on what the customers wants to know and ...
© 2013 Dempsey Marketing
© 2013 Dempsey Marketing
© 2013 Dempsey Marketing
Brevity     Noun     Concise and exact use of words in writing or speech.     Shortness of time.     Synonyms     briefnes...
Key Point                           Provide only as much information                           as someone needs to move to...
E-Commerce            •   Product images            •   Reviews            •   Prices            •   Payment options      ...
Local Business            •   Menu            •   Reviews            •   Directions (address)            •   Phone number ...
Services Business            •   Service offerings            •   Phone number            •   Directions (address)         ...
Keys For Brevity            • Don’t try to recreate your website            • Use short-form, expandable content          ...
Two Places I Visited© 2013 Dempsey Marketing
Focus On What The         Customer Wants To Know                And Do© 2013 Dempsey Marketing
Key Question #1                           When someone finds your                           business with a phone or tablet...
© 2013 Dempsey Marketing
Even More            1. During a conference            2. In a meeting            3. Walking down the street© 2013 Dempsey...
Key Question #2                           When someone uses their                           smartphone or tablet, what do ...
What People Want            Games                                                                                61%      ...
What People Want Now            1. Personal email                 6. News            2. Weather                        7. ...
Shopping Activities        Found store location                                         34%  Compared product prices      ...
Hungry?© 2013 Dempsey Marketing
Looking for a location?© 2013 Dempsey Marketing
Researching a business?© 2013 Dempsey Marketing
Shopping for clothes?© 2013 Dempsey Marketing
Want products?© 2013 Dempsey Marketing
In Retail Store Actions                             Took picture of a product                                             ...
Make a donation?© 2013 Dempsey Marketing
Looking for a recipe?© 2013 Dempsey Marketing
Want to be entertained?© 2013 Dempsey Marketing
People share video© 2013 Dempsey Marketing
Key Point                           Put yourself in the shoes of your                           customers sitting with a m...
Success Story: Adidas© 2013 Dempsey Marketing
Create Opportunities For                 Conversions© 2013 Dempsey Marketing
Mobile Conversions            • Fill out a form            • Make a purchase            • Show up in the store            ...
Click to Call© 2013 Dempsey Marketing
Fill out a form© 2013 Dempsey Marketing
Make a purchase© 2013 Dempsey Marketing
Show up in the store© 2013 Dempsey Marketing
Success Story: TicketsNow© 2013 Dempsey Marketing
Should I have a mobile                 site or build an app?© 2013 Dempsey Marketing
Key Point                           If you can provide the person a                           better experience using the ...
American Eagle© 2013 Dempsey Marketing
Bank of America© 2013 Dempsey Marketing
TripIt© 2013 Dempsey Marketing
Facebook© 2013 Dempsey Marketing
Key Point                           Youll need to market your mobile                           app just like you would a p...
Success Story: Fab.com© 2013 Dempsey Marketing
(Your) Mobile Strategy© 2013 Dempsey Marketing
© 2013 Dempsey Marketing
Find out what your                           customers most want                           to do© 2013 Dempsey Marketing
Look at existing                           analytics© 2013 Dempsey Marketing
Determine the                           minimum amount of                           information you can                   ...
Create a sitemap of                           the pages your                           mobile site needs© 2013 Dempsey Mar...
Build the site© 2013 Dempsey Marketing
Add analytics and                           measure everything© 2013 Dempsey Marketing
Our Results© 2013 Dempsey Marketing
Our Results© 2013 Dempsey Marketing
DempseyMarketing.com© 2013 Dempsey Marketing
Connect Everywhere                           1-800-921-1274                           rdempsey                           D...
Q&A© 2013 Dempsey Marketing
Mobile Site Evaluation                         Report© 2013 Dempsey Marketing
Call Hugh Miller                           1-800-921-1274                           or shoot him an email...              ...
Thank You!© 2013 Dempsey Marketing                           800-921-1274
Upcoming SlideShare
Loading in …5
×

Mobile Marketing Strategy For 2013 And Beyond

1,499 views

Published on

http://dempseymarketing.com/events/mobile-marketing-strategy-for-2013/

Find out how companies are doubling revenues, increasing transactions and getting more customers and clients in the doors using mobile marketing.

Published in: Business

Mobile Marketing Strategy For 2013 And Beyond

  1. 1. Mobile Marketing Strategy For 2013 And Beyond Robert Dempsey - Dempsey Marketing
  2. 2. What you can expect... • Lot’s of great information • Success stories • A plan of action you can begin implementing today • Interaction - questions from me and YOU! • Fun - and lot’s of it (seriously) • If you see a key...© 2013 Dempsey Marketing
  3. 3. © 2013 Dempsey Marketing
  4. 4. © 2013 Dempsey Marketing
  5. 5. © 2013 Dempsey Marketing
  6. 6. © 2013 Dempsey Marketing
  7. 7. Poll Do you have a mobile optimized site? ( Inquiring minds want to know! )© 2013 Dempsey Marketing
  8. 8. © 2013 Dempsey Marketing
  9. 9. © 2013 Dempsey Marketing
  10. 10. © 2013 Dempsey Marketing
  11. 11. © 2013 Dempsey Marketing
  12. 12. Poll Would you rather take the long route or the short route to mobile success? ( Inquiring minds want to know this too! )© 2013 Dempsey Marketing
  13. 13. © 2013 Dempsey Marketing
  14. 14. Robert Dempsey • CEO & Founder, Dempsey Marketing • B.A. Computer Science & MBA, Rollins College • Founded 3 Businesses - IT, Software, Marketing • PM & IT Certifications • National & International Speaker • Husband & Father© 2013 Dempsey Marketing
  15. 15. Areas of Specialization 1-800-921-1274 Lead Generation Websites Trifecta Marketing™ Campaigns • Marketing • Lead Generation • Marketing + Mobile • Product Launch • E-Commerce • Sales & Loyalty© 2013 Dempsey Marketing
  16. 16. Why This Is (SUPER) Important© 2013 Dempsey Marketing
  17. 17. © 2013 Dempsey Marketing
  18. 18. © 2013 Dempsey Marketing
  19. 19. © 2013 Dempsey Marketing
  20. 20. © 2013 Dempsey Marketing
  21. 21. © 2013 Dempsey Marketing
  22. 22. © 2013 Dempsey Marketing
  23. 23. © 2013 Dempsey Marketing
  24. 24. Mobile Use Tripled in Asia 2010 2012 % Change Africa 5.81% 14.85% 155.59% Asia 6.1% 17.84% 192.46% Europe 1.81% 5.13% 183.43% North America 4.71% 7.96% 69% Oceania 2.88% 7.55% 162.15% South America 1.46% 2.86% 95.89% Worldwide 3.81% 10.01% 162.73%© 2013 Dempsey Marketing Source: Pingdom
  25. 25. © 2013 Dempsey Marketing Source: comScore
  26. 26. © 2013 Dempsey Marketing Source: Google
  27. 27. © 2013 Dempsey Marketing
  28. 28. © 2013 Dempsey Marketing
  29. 29. Holy $#it© 2013 Dempsey Marketing
  30. 30. O’Neill Clothing© 2013 Dempsey Marketing
  31. 31. O’Neill Clothing - Results iPhone / iPod Android Devices • Conversions: +65.71% • Conversions: +407.32% • Transactions: +112.50% • Transactions: +333.33% • Revenue: +101.25% • Revenue: +591.42%© 2013 Dempsey Marketing
  32. 32. 3 Fundamentals of Mobile Marketing Success© 2013 Dempsey Marketing
  33. 33. Fundamentals • Create opportunities for conversions • Focus on what the customers wants to know and do • Brevity© 2013 Dempsey Marketing
  34. 34. © 2013 Dempsey Marketing
  35. 35. © 2013 Dempsey Marketing
  36. 36. © 2013 Dempsey Marketing
  37. 37. Brevity Noun Concise and exact use of words in writing or speech. Shortness of time. Synonyms briefness - conciseness - shortness - concision - short© 2013 Dempsey Marketing
  38. 38. Key Point Provide only as much information as someone needs to move to a decision, and nothing more.© 2013 Dempsey Marketing
  39. 39. E-Commerce • Product images • Reviews • Prices • Payment options • Coupons / deals© 2013 Dempsey Marketing
  40. 40. Local Business • Menu • Reviews • Directions (address) • Phone number • Coupons / deals© 2013 Dempsey Marketing
  41. 41. Services Business • Service offerings • Phone number • Directions (address) • Promotions • Events© 2013 Dempsey Marketing
  42. 42. Keys For Brevity • Don’t try to recreate your website • Use short-form, expandable content • Images and video work very well • Place reviews prominently • Have a mobile site...© 2013 Dempsey Marketing
  43. 43. Two Places I Visited© 2013 Dempsey Marketing
  44. 44. Focus On What The Customer Wants To Know And Do© 2013 Dempsey Marketing
  45. 45. Key Question #1 When someone finds your business with a phone or tablet, what are they doing?© 2013 Dempsey Marketing
  46. 46. © 2013 Dempsey Marketing
  47. 47. Even More 1. During a conference 2. In a meeting 3. Walking down the street© 2013 Dempsey Marketing
  48. 48. Key Question #2 When someone uses their smartphone or tablet, what do they want?© 2013 Dempsey Marketing
  49. 49. What People Want Games 61% Weather 55% Maps / Search 50%Social Networking 49% Music 42% News 36% Entertainment 33% Dining 25% Video 21% © 2013 Dempsey Marketing Source: Microsoft tag 2011
  50. 50. What People Want Now 1. Personal email 6. News 2. Weather 7. Instant messaging 3. Social networking / blog 8. Work email 4. Search 9. Sports information 5. Maps 10. Entertainment news© 2013 Dempsey Marketing Source: comScore
  51. 51. Shopping Activities Found store location 34% Compared product prices 22%Resaerched product features 21% Found coupons or deals 21% Made shopping lists 20%Purchased goods or services 18%Checked product availability 17%© 2013 Dempsey Marketing Source: comScore
  52. 52. Hungry?© 2013 Dempsey Marketing
  53. 53. Looking for a location?© 2013 Dempsey Marketing
  54. 54. Researching a business?© 2013 Dempsey Marketing
  55. 55. Shopping for clothes?© 2013 Dempsey Marketing
  56. 56. Want products?© 2013 Dempsey Marketing
  57. 57. In Retail Store Actions Took picture of a product 42.3%Texted or called friends / family about a product 36.9% Sent picture of product to family/friends 21.6% Scanned a product barcode 20.9% Compared product prices 17.7% Found store location 13.1% Found coupons or deals 11.1% Researched product features 10.9% Checked product availability 7.7% Purchased goods or services (online) 5.8% © 2013 Dempsey Marketing Source: comScore
  58. 58. Make a donation?© 2013 Dempsey Marketing
  59. 59. Looking for a recipe?© 2013 Dempsey Marketing
  60. 60. Want to be entertained?© 2013 Dempsey Marketing
  61. 61. People share video© 2013 Dempsey Marketing
  62. 62. Key Point Put yourself in the shoes of your customers sitting with a mobile phone or tablet.© 2013 Dempsey Marketing
  63. 63. Success Story: Adidas© 2013 Dempsey Marketing
  64. 64. Create Opportunities For Conversions© 2013 Dempsey Marketing
  65. 65. Mobile Conversions • Fill out a form • Make a purchase • Show up in the store • Phone call© 2013 Dempsey Marketing
  66. 66. Click to Call© 2013 Dempsey Marketing
  67. 67. Fill out a form© 2013 Dempsey Marketing
  68. 68. Make a purchase© 2013 Dempsey Marketing
  69. 69. Show up in the store© 2013 Dempsey Marketing
  70. 70. Success Story: TicketsNow© 2013 Dempsey Marketing
  71. 71. Should I have a mobile site or build an app?© 2013 Dempsey Marketing
  72. 72. Key Point If you can provide the person a better experience using the features of their phone, you want to seriously consider building an app.© 2013 Dempsey Marketing
  73. 73. American Eagle© 2013 Dempsey Marketing
  74. 74. Bank of America© 2013 Dempsey Marketing
  75. 75. TripIt© 2013 Dempsey Marketing
  76. 76. Facebook© 2013 Dempsey Marketing
  77. 77. Key Point Youll need to market your mobile app just like you would a product. You can do that on existing channels such as your social media accounts, email list and website, or using mobile ads© 2013 Dempsey Marketing
  78. 78. Success Story: Fab.com© 2013 Dempsey Marketing
  79. 79. (Your) Mobile Strategy© 2013 Dempsey Marketing
  80. 80. © 2013 Dempsey Marketing
  81. 81. Find out what your customers most want to do© 2013 Dempsey Marketing
  82. 82. Look at existing analytics© 2013 Dempsey Marketing
  83. 83. Determine the minimum amount of information you can provide to help the customer do that© 2013 Dempsey Marketing
  84. 84. Create a sitemap of the pages your mobile site needs© 2013 Dempsey Marketing
  85. 85. Build the site© 2013 Dempsey Marketing
  86. 86. Add analytics and measure everything© 2013 Dempsey Marketing
  87. 87. Our Results© 2013 Dempsey Marketing
  88. 88. Our Results© 2013 Dempsey Marketing
  89. 89. DempseyMarketing.com© 2013 Dempsey Marketing
  90. 90. Connect Everywhere 1-800-921-1274 rdempsey DempseyMarketing Robert Dempsey (with my pic) robertwdempsey DempseyMarketing© 2013 Dempsey Marketing
  91. 91. Q&A© 2013 Dempsey Marketing
  92. 92. Mobile Site Evaluation Report© 2013 Dempsey Marketing
  93. 93. Call Hugh Miller 1-800-921-1274 or shoot him an email... hugh@dempseymarketing.com© 2013 Dempsey Marketing
  94. 94. Thank You!© 2013 Dempsey Marketing 800-921-1274

×