A2 Portfolio - The Pitch

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A2 Portfolio - The Pitch

  1. 1. A2 Portfolio The Pitch
  2. 2. Research and Planning • The research and planning stage of your portfolio is critical is one of the most important in your project. • If you research in detail and into relevant material you will be able to achieve a level 4 with ease. • Your planning must be detailed and comprehensive. • In order to achieve 20 out of 20 both must be explicitly linked.
  3. 3. The Pitch • One element of your research and planning takes the form of a “Music Promo Pitch”. • You may complete this task in either Powerpoint or Prezi and it must be embedded in your blog.
  4. 4. To Start... • You must begin by presenting your chosen track and artist. • You must include: • Either a clip of the song, the video or both • Images of the band if they exist • Information about the band, age, gender, location, group or solo artist? etc
  5. 5. For Example: My Chosen Artist The Saturdays • Five piece girl group • 18-25 • No instruments www.unsigned.com/thesaturdays • Pop • Key Target Audience: Girls aged 8 -20
  6. 6. Compare to a similar sounding artist... • Find an artist/group that has a similar sound to your song • Include images and at least one video • Deconstruct at least one video in detail. Explain how/why they have a similar sound, whether style of the video would be suited to your song? Why? Why not? • Inspiration for your video (bits you could steal)
  7. 7. For Example: Similar Artists • Girls Aloud & The Spice Girls • Five piece girl group • 18-25 • No instruments • Pop • Key Target Audience: Girls aged 8 -20
  8. 8. For Example: Girls Aloud – Love Machine – The Video www.youtube.com/girlsaloudlovemachine Rule of thirds used effectively. Mid-shot draws the viewers eye to her cleavage to enhance sex appeal. Lots of close-ups used to highlight each individual member of the group. Top lighting used to soften their features. Attractive male cast members appeal to the female target audience
  9. 9. For Example: Girls Aloud – Love Machine – The Video Lots of close-ups used to highlight each individual member of the group Dance routine is typical of the group and features in all their videos Co-ordinated costumes, each in a different pastel colour but a similar material and length. Designed to compliment each girl. Humorous plot, set in a bar to appeal to target audience– a sexy barman is chased by a group of girls.
  10. 10. Compare to a similarly styled artist... • Deconstruction of the image boy band/rock band etc. • Find images of magazine adverts and album covers
  11. 11. For Example: Girls Aloud – Image • Matching costumes • Glamorous and sexy • Started with “Girl next door” • Similarly posed photographs • Each girl plays a different role • Colourful and vibrant or dark and seductive
  12. 12. For Example: Girls Aloud – Digipak/Magazine Adverts Short, sexy costumes All five girls on the cover
  13. 13. My Image • A slide about the potential "image" they need to create for their video including costumes, style, props etc
  14. 14. For Example: The Saturdays – Image Ideas • Matching costumes • Glamorous and sexy • Similarly posed photographs • Each girl plays a different role • Colourful and vibrant
  15. 15. Overview of the song, • Genre • The idea behind it • Tempo • Key Lyrics
  16. 16. Overview of the idea for the video - • Give an overview of the key idea/ideas for your video – making sure you are making clear links to the song. • Take a few key lines - a few key images from the video - locations, photos, sketches, etc - linked to -
  17. 17. For Example Overall Theme Song: The Scientist The overall idea for the video is that a man crashes his car and then attempts to reverse . Key Line: “…going back to the start…”
  18. 18. For Example Overall Theme Song: The Scientist Key Line: “…going back to the start…”
  19. 19. Target Audience • Who is the target audience for the video • How do your ideas address them? •

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