Piccolo Teatro Fundraising

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Piccolo Teatro Fundraising

  1. 1. Augmented Reality and Mobile Experiece // Prof. M.A. Ceconello // Politecnico di Milano // Scuola del Design // A.A. 2012/2013Augmented Reality & Mobile ExperiecePiccolo Teatro di MilanoGruppo 07 // Francesca Casnati // Marco Di Paola // Lucia Oggioni // Roberta Rosina
  2. 2. Concepts#1#2#3Invitationto theatreBackstage andunknown factsFundraising
  3. 3. Concept #1 Invitation to theatreThe actors attending the Piccolo’s accademyinvite people to go to the theatre.Each show has its own video in which oneof the actors plays a role and invites usersto the performance.Support:monthly programming flyer
  4. 4. Concept #1 Invitation to theatre
  5. 5. link to http://www.piccoloteatro.orglink to the facebook pagevideosConcept #1 Invitation to theatre
  6. 6. Concept #2 Backstage and unknown factsUsers can watch backstage photos and videos,pictures about costumes and scenographyand read about unknown facts.The aim is to entertain the audience duringthe break.Support: libretto
  7. 7. Concept #2 Backstage and unknown facts
  8. 8. BackstageScenografiae costumiCuriositàConcept #2 Backstage and unknown facts
  9. 9. BackstagePhotosand videosPhotosCostumesand scenographyUnknown factsConcept #2 Backstage and unknown facts
  10. 10. Concept #3 Fundraising3 different level of fundraising:“Albo d’Oro”, “Piccolo Dono”, “5x1000”.Piccolo Teatro organizes events and freeconferences for those who help the theatregrow.main problems:few people know about the advantagesthe minimum amount is 10€mainly a middle-age targetflyers are distributed only for a short periodFlyervideos showing interviews to contributorsand some scenes of the events organizedby Piccolo Teatropages explaining what “Albo d’Oro”and “Piccolo Dono” arepossibility to send an sms donating 2€Ticketpossibility to send an sms donating 2€
  11. 11. Concept #3 Fundraising
  12. 12. Concept #3 Fundraising
  13. 13. Concept #3 Fundraising
  14. 14. Users can send an SMSdonating 2€ by clicking the button.To create a button to send an SMSyou must sign up in a reservedwebsite and supply a checkingaccount number to which moneywill be credited.ex. www.zaypay.comjunglepay.comAllopass.comConcept #3 Fundraising
  15. 15. Concept #3 Fundraising
  16. 16. Augmented Reality and Mobile Experiece // Prof. M.A. Ceconello // Politecnico di Milano // Scuola del Design // A.A. 2012/2013Thank youGruppo 07 // Francesca Casnati // Marco Di Paola // Lucia Oggioni // Roberta Rosina

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