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The Business of Drupal

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I gave this presentation in Athens, Greece, on Saturday December 11, 2010. It talks about what Drupal will look like as it becomes a mature software industry, including the segmentation between resellers and independent software vendors. I use Sharepoint as a point of reference.

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The Business of Drupal

  1. 1. The Business of Drupal By Robert Douglass
  2. 2. Advisor, Acquia Advisor, Commerce Guys Advisor, ICanLocalize Drupal Association Drupal-Initiative.de
  3. 3. - Ben Hur
  4. 4. Platforms “big giant slabs of software that don't quite do anything out of the box, but which enable a whole world of new and interesting applications” - Joel Spolsky
  5. 5. Drupal is our platform = Platform
  6. 6. Value Added Resellers A value-added reseller (VAR) ... adds features to an existing product, then resells it (usually to end-users) as an integrated product or complete "turn-key" solution. - Wikipedia
  7. 7. Value Added Resellers “ combines [...] components to build complete systems. For example, a VAR might take a computer chip, printer, hard drive, monitor and graphics software from different vendors, put it together, and package it as a specialized computer-aided design system.” - Allbusiness.com
  8. 8. VARs on Drupal <ul><li>Implementation
  9. 9. Integration
  10. 10. Customizing
  11. 11. Consulting
  12. 12. Training </li></ul>
  13. 13. Independent Software Vendors An ISV is a company &quot;specializing in making or selling software, designed for mass marketing or for niche markets.&quot; - Wikipedia
  14. 14. Independent Software Vendors “ Specialized products generally offer higher productivity to organizations than more generalized software” - Wikipedia
  15. 15. ISVs on Drupal <ul><li>Web services
  16. 16. Distributions
  17. 17. Hosting
  18. 18. Web sites built on Drupal </li></ul>
  19. 19. Where are you? <ul><li>Web services
  20. 20. Distributions
  21. 21. Hosting
  22. 22. Web sites built on Drupal </li></ul><ul><li>Implementation
  23. 23. Integration
  24. 24. Customizing
  25. 25. Consulting
  26. 26. Training </li></ul>VAR ISV
  27. 27. <ul><li>Sharepoint revenue exceeded $1 billion in 2008
  28. 28. Forrester expects global $5 billion by 2012 </li></ul>
  29. 29. Sharepoint Expo 2009
  30. 30. Solutions <ul><li>Connectors to other systems
  31. 31. Performance enhancements
  32. 32. Workflow
  33. 33. Analytics
  34. 34. Development tools
  35. 35. Hardware
  36. 36. Search </li></ul>
  37. 37. Services <ul><li>Consulting
  38. 38. Coding
  39. 39. Design / Creative
  40. 40. Integration
  41. 41. Data migration </li></ul>
  42. 42. Will we see lots of Drupal Solutions?
  43. 43. <ul>Where are the Drupal Millionaires? </ul>
  44. 44. <ul>I make Drupal websites </ul>
  45. 45. <ul>The Elephants </ul><ul><li>Accenture
  46. 46. IBM
  47. 47. Capgemini
  48. 48. T-Systems </li></ul>
  49. 49. <ul>Get the big fish </ul><ul><li>Specialize
  50. 50. Form partnerships
  51. 51. Grow to cover all needs
  52. 52. Make products
  53. 53. Software services </li></ul>
  54. 54. <ul>Specialize </ul><ul><li>Cyrve: data migration
  55. 55. Tag One: performance
  56. 56. Commerce Guys: e-commerce
  57. 57. Development Seed: mapping </li></ul>
  58. 58. <ul>Form partnerships </ul><ul><li>Acquia
  59. 59. Subcontract with big companies </li></ul>
  60. 60. <ul>Grow </ul><ul><li>Chapter Three
  61. 61. ProPeople
  62. 62. Acquia </li></ul>
  63. 63. <ul>The Elephants </ul><ul><li>Accenture
  64. 64. IBM
  65. 65. Capgemini
  66. 66. T-Systems </li></ul>
  67. 67. <ul>Make products </ul><ul><li>Phase 2 Technologies
  68. 68. Harvard University
  69. 69. Funny Monkey
  70. 70. Development Seed </li></ul>
  71. 71. <ul>Distributions </ul><ul><li>Open Atrium
  72. 72. Open Publish
  73. 73. Drupal Commons
  74. 74. Pantheon
  75. 75. Pressflow
  76. 76. Drupal.org, Drupal 7 </li></ul>
  77. 77. <ul>Software Services (SaaS) </ul><ul><li>Mollom
  78. 78. ICanLocalize.com
  79. 79. Commerce Guys
  80. 80. Google Apps
  81. 81. Open Calais </li></ul>
  82. 83. <ul>Drupal Gardens </ul><ul><li>30,000 Sites online
  83. 84. Hosting, scalability, upgrades
  84. 85. No lock-in: export and walk away
  85. 86. Always a free ($) option </li></ul>
  86. 87. <ul>What if there were an &quot;App Store&quot; for Drupal? </ul>
  87. 91. Questions? [email_address] twitter.com/#!/robertDouglass

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