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Classical:NEXT - Crowdfunding, with Steven Walter and Robert Douglass

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Robert Douglass explains how the Open Goldberg Variations project successfully raised $24,000 using Kickstarter, produced and released a new public domain score and recording of Bach's iconic work, and spread the message to thousands of people across the world. This presentation was delivered as part of a seminar on Crowdfunding at the Classical:NEXT music conference in Munich, Germany, on May 31, 2012.

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Classical:NEXT - Crowdfunding, with Steven Walter and Robert Douglass

  1. 1. Robert Douglass, Hornist
  2. 2. Robert Douglass, HornistRobert Douglass, Open Source Software Specialist
  3. 3. Kimiko Ishizaka
  4. 4. MuseScore.comKimiko Ishizaka
  5. 5. MuseScore.comKimiko Ishizaka
  6. 6. MuseScore.comKimiko Ishizaka
  7. 7. MuseScore.com Kimiko IshizakaBösendorfer 290 Imperial
  8. 8. MuseScore.com Kimiko IshizakaBösendorfer 290 Imperial Anne-Marie Sylvestre
  9. 9. MuseScore.com Kimiko IshizakaBösendorfer 290 Imperial Anne-Marie Sylvestre Teldex Studio
  10. 10. www.opengoldbergvariations.org
  11. 11. How does Kickstarter work? Founded: 2008 Focus: American market
  12. 12. $100,000
  13. 13. $1,000,000
  14. 14. $10,000,000
  15. 15. $100,000,000
  16. 16. $104,000,000,000
  17. 17. $36,075,878.78
  18. 18. $36,075,878.786,984 Music projects $5,165 average
  19. 19. Indie Rock Country Pop Jazz Classical World Hip Hop Electro Other OtherElectro 35% 2% Hip Hop 2% World 4% Classical Indie 4% 17% Jazz 5% Pop 7% Rock Country 15% 11%
  20. 20. Classical Music Has Raised $1,535,251 Indie Rock Country Pop Jazz Classical World Hip HopElectronic 0 1750000 3500000 5250000 7000000
  21. 21. Kip Winger, lead singer of the rock bandWinger, is an accomplished, awardnominated ballet composer. For his nextsymphonic piece, Conversations WithNijinsky, he wants to record exclusivelywith students of Oberlin College. 
  22. 22. A one-act comedy-thriller for smallopera ensemble planning a tour ofunderused and under-appreciatedrailway buildings.
  23. 23. ... to support the creation of new workby young artists, and to help Kronoscultivate stronger connections anddevelop lasting artistic relationshipswith the next creative generation.
  24. 24. The score is tonal and upbeat and thewry and poignant lyrics add to itsappeal to audiences of all ages. Theinclusion of a narrator/juggler, dancing,and some fun antics make ESTHERespecially appealing to children.
  25. 25. C. Curtis-Smith, Jennifer Higdon,Mischa Zupko, Stanley Walden, BrightSheng, Derek Bermel, David Del Tredici,Fred Lerdahl, William Bolcom, LukasFoss, Ralf Gothóni, Fred Hersch
  26. 26. This is a Crowd
  27. 27. This is a Community
  28. 28. 56,000 Downloads 200,000 Listens first 3 days(that we know of)
  29. 29. http://en.wikipedia.org/wiki/ Goldberg_Variations
  30. 30. http://en.wikipedia.org/wiki/ Goldberg_Variations
  31. 31. http://en.wikipedia.org/wiki/Mission Accomplished! Goldberg_Variations
  32. 32. Questions?Steven Walter Robert Douglasspost@podiumfestival.de robert@opengoldbergvariations.orgtwitter: @podiumfestival twitter @robertDouglasswww.podiumfestival.de www.opengoldbergvariations.org Kimiko Ishizaka will play the Goldbergs, live tomorrow at 16:00 With score following by MuseScore and SampleSumo Classical:NEXT, Carl Orff Saal

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