Adoption of New Media   in organizations Dr.ir. Robert Slagter
About me…
Outline    • The case: Introducing a wiki for knowledge sharing          • The setting and issue    • Our approach        ...
Case: a wiki forknowledge sharing
Wiki’s in plain English              http://www.youtube.com/watch?v=-dnL00TdmLY
Context: a central knowledge group in a bank
My assignment       Issue:                 Assigment:       • Our knowledge centre • Help them introduce         needs to ...
First observations
Unless a person from the group came
My first intervention
As a result
The morale
Our approachto the more technical side
How to get this team  to start using wiki’sfor knowledge sharing?
Steps we took    Step 1: Identify a suitable first user group    Step 2: Identify and analyse key people    Step 3: Experi...
Step 1: Identify a suitable first user group
Step 2: Identify and analyse key people
Determine “what’s in it for them?”
Step 3: Experiment with the tool
Help them use the tool
Stimulate unexpected use
Gartner hype cycle
Gartner hype cycle             Peak of inflated              expectations                                                 ...
Gartner hype cycle             Peak of inflated              expectations             Microblogging                       ...
Model of Rogers               Early      Early      Late Innovators                                    Laggards           ...
Linking Rogers and Gartner                     Peak of inflated                      expectations                         ...
Overcoming the chasm: management support
Model of Rogers                         Chasm               Early              Early      Late Innovators                 ...
Step 4: Turn key people into “evangelists”
Form an active, passionate core team
Levels of participation   Outsiders               Passers-by                      Read-only members                       ...
Collect success stories
Step 5: Turn "evangelists" into trainers
Steps we took    Step 1: Identify a suitable first user group    Step 2: Identify and analyse key people    Step 3: Experi...
5 main learnings
#1: Focus on personal motivation – not groups
#2: Create management buy-in
#3: See how the new tool fits existing routines
#4: Listen to what is happening
#5. Create a way to attract new users…
Contact us             www.gridd.nl
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Adoption of New Media in Organizations

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Lecture notes on adopting new technologies in organizations

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Adoption of New Media in Organizations

  1. 1. Adoption of New Media in organizations Dr.ir. Robert Slagter
  2. 2. About me…
  3. 3. Outline • The case: Introducing a wiki for knowledge sharing • The setting and issue • Our approach • Models: Gartner hypecycle and Rogers • Bottom-up strategy • Top-down strategy • Main learnings
  4. 4. Case: a wiki forknowledge sharing
  5. 5. Wiki’s in plain English http://www.youtube.com/watch?v=-dnL00TdmLY
  6. 6. Context: a central knowledge group in a bank
  7. 7. My assignment Issue: Assigment: • Our knowledge centre • Help them introduce needs to add more a wiki to share value knowledge • Other groups don’t use their services
  8. 8. First observations
  9. 9. Unless a person from the group came
  10. 10. My first intervention
  11. 11. As a result
  12. 12. The morale
  13. 13. Our approachto the more technical side
  14. 14. How to get this team to start using wiki’sfor knowledge sharing?
  15. 15. Steps we took Step 1: Identify a suitable first user group Step 2: Identify and analyse key people Step 3: Experiment with the tool Step 4: Turn key people into “evangelists” Step 5: Turn "evangelists" into trainers
  16. 16. Step 1: Identify a suitable first user group
  17. 17. Step 2: Identify and analyse key people
  18. 18. Determine “what’s in it for them?”
  19. 19. Step 3: Experiment with the tool
  20. 20. Help them use the tool
  21. 21. Stimulate unexpected use
  22. 22. Gartner hype cycle
  23. 23. Gartner hype cycle Peak of inflated expectations Plateau of productivity Slope of enlightenment Technology Trough of trigger disillusionment
  24. 24. Gartner hype cycle Peak of inflated expectations Microblogging Plateau of productivity Slope of enlightenment Tablet computer Surface computers Virtual worlds Technology Trough of trigger disillusionment
  25. 25. Model of Rogers Early Early Late Innovators Laggards adopters majority majority
  26. 26. Linking Rogers and Gartner Peak of inflated expectations Plateau of productivity Slope of enlightenment Technology Trough of trigger disillusionment Innovators Early Early Late Laggards adopters majority majority
  27. 27. Overcoming the chasm: management support
  28. 28. Model of Rogers Chasm Early Early Late Innovators Laggards adopters majority majority
  29. 29. Step 4: Turn key people into “evangelists”
  30. 30. Form an active, passionate core team
  31. 31. Levels of participation Outsiders Passers-by Read-only members Active participants Core members
  32. 32. Collect success stories
  33. 33. Step 5: Turn "evangelists" into trainers
  34. 34. Steps we took Step 1: Identify a suitable first user group Step 2: Identify and analyse key people Step 3: Experiment with the tool Step 4: Turn key people into “evangelists” Step 5: Turn "evangelists" into trainers
  35. 35. 5 main learnings
  36. 36. #1: Focus on personal motivation – not groups
  37. 37. #2: Create management buy-in
  38. 38. #3: See how the new tool fits existing routines
  39. 39. #4: Listen to what is happening
  40. 40. #5. Create a way to attract new users…
  41. 41. Contact us www.gridd.nl

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