Mobile UX UX
Joburg
Rob Enslin
Experience Designer
Source: http://ethnographymatters.net/2012/12/20/curious-rituals/

Trends ‘13
SA - Mobile-cellular telephone subscriptions
per 100 inhabitants
2000
18.63
2001
23.77
2002
29.78
2003
36.16
2004
44.13
2005
71.06
2006
82.06
2007
86.60
2008
91.24
2009
93.34
2010
100.48
2011
126.83
Source: http://www.itu.int/

Trends ‘13

Design Process Porting Adapt for other devices that fit the strategy
Optimization Reduce all assets to its lowest possible size
Testing And test, and test, and test some more
Development Put all the pieces together
Prototype Test the experience within the context
Wireframes & Design Create user experience based around needs
Device Plan Choose the devices that best serves the audience
Strategy How to add value to the business
Context The circumstances where information adds value
Needs & Goals Identify a basic need with the desired user
Idea Identify the idea that inspires us

Ideas

Mobile Design
Sketches
Let’s do a quick
recap…

Wireframes

Visuals

Mobile Design
Let’s do a quick
recap…

Elements
Elements of
UX Design

Elements
1. Context
2. Functionality
3. Information Architecture
4. Content
5. Visual Design
6. Usability
7. User Input
8. Social
9. Trustworthiness
10. Feedback

#1
Elements of Mobile UX
Context

Context
http://www.slideshare.net/fling/designing-mobile-experiences

#2
Elements of Mobile UX
Functionality

#3
Elements of Mobile UX
Information
Architecture

#4
Elements of Mobile UX
Content

#5
Elements of Mobile UX
Visual
Design

#6
Elements of Mobile UX
Usability

#7
Elements of Mobile UX
User Input

#8
Elements of Mobile UX
Social

#9
Elements of Mobile UX
Trustworthiness

# 10
Elements of Mobile UX
Feedback

Dilemma #1
Native
vs.
Mobile Web
vs.
Responsive Web
vs.
Hybrid UI

Native vs. Web
BBC

Native vs. Web
Flickr

Native vs. Web
Sky News

Native vs. Web
Facebook

Native vs. Web
Facebook

Native vs. Web
Meetup.com

Dilemma #2
iOS
vs.
Android
vs.
Windows

iOS vs. Android
Android
(Samsung Ace)
Android
iOS (Nexus 7)
(iPhone 5)

Medium matrix
http://www.slideshare.net/fling/designing-mobile-experiences

Curious Rituals
Source: http://ethnographymatters.net/2012/12/20/curious-rituals/

Curious Rituals
Source: http://ethnographymatters.net/2012/12/20/curious-rituals/

Workshop
…

Workshop
Group 1:
Purchase Tickets
Group 2:
Travel Guide
Group 3:
Treasure Hunt
Group 4:
Zoo Guide

Workshop
Pair Up
Plan Research (10mins)
Create Questions (5mins)
Conduct Sessions 1 (15mins)
Conduct Sessions 2 (15mins)
Consolidate Findings (5mins)
Present Findings (2mins each team)
Group Discussion

UX Joburg
Thank you.
Rob Enslin
Experience Designer
@robenslin