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Mobile UX                   UX
                                                                         Joburg




                                                                              Rob Enslin
                                                                    Experience Designer

Source: http://ethnographymatters.net/2012/12/20/curious-rituals/
Trends ‘13
                               SA - Mobile-cellular telephone subscriptions
                               per 100 inhabitants


                               2000	
         18.63	
  
                               2001	
         23.77	
  
                               2002	
         29.78	
  
                               2003	
         36.16	
  
                               2004	
         44.13	
  
                               2005	
         71.06	
  
                               2006	
         82.06	
  
                               2007	
         86.60	
  
                               2008	
         91.24	
  
                               2009	
         93.34	
  
                               2010	
         100.48	
  
                               2011	
  	
     126.83	
  	
  

 Source: http://www.itu.int/
Trends ‘13
Design Process                                            Porting                Adapt for other devices that fit the strategy



                                                  Optimization               Reduce all assets to its lowest possible size



                                                 Testing                 And test, and test, and test some more



                                         Development                  Put all the pieces together



                                    Prototype                  Test the experience within the context



                        Wireframes & Design               Create user experience based around needs



                        Device Plan                 Choose the devices that best serves the audience


                  Strategy                    How to add value to the business



              Context                  The circumstances where information adds value



      Needs & Goals            Identify a basic need with the desired user



      Idea               Identify the idea that inspires us
Ideas
Mobile Design
 Sketches




Let’s do a quick
recap…
Wireframes
Visuals
Mobile Design




Let’s do a quick
recap…
Elements




           Elements of
           UX Design
Elements
                   1. Context

                2. Functionality

           3. Information Architecture

                   4. Content

                5. Visual Design

                  6. Usability

                  7. User Input

                    8. Social

               9. Trustworthiness

                 10. Feedback
#1
Elements of Mobile UX




Context
Context




 http://www.slideshare.net/fling/designing-mobile-experiences
#2
Elements of Mobile UX




Functionality
#3
Elements of Mobile UX




Information
Architecture
#4
Elements of Mobile UX




Content
#5
Elements of Mobile UX




Visual
Design
#6
Elements of Mobile UX




Usability
#7
Elements of Mobile UX




User Input
#8
Elements of Mobile UX




Social
#9
Elements of Mobile UX




Trustworthiness
# 10
Elements of Mobile UX




Feedback
Dilemma #1



                 Native
                   vs.


              Mobile Web
                   vs.


             Responsive Web
                   vs.


                Hybrid UI
Native vs. Web




BBC
Native vs. Web




Flickr
Native vs. Web




Sky News
Native vs. Web




Facebook
Native vs. Web




Facebook
Native vs. Web




Meetup.com
Dilemma #2




               iOS
                vs.
             Android
                vs.
             Windows
iOS vs. Android




                                       Android
                                    (Samsung Ace)


                         Android
               iOS      (Nexus 7)
           (iPhone 5)
Medium matrix




 http://www.slideshare.net/fling/designing-mobile-experiences
Curious Rituals




Source: http://ethnographymatters.net/2012/12/20/curious-rituals/
Curious Rituals




Source: http://ethnographymatters.net/2012/12/20/curious-rituals/
Workshop




           …
Workshop


               Group 1:
           Purchase Tickets

              Group 2:
            Travel Guide

              Group 3:
            Treasure Hunt

              Group 4:
             Zoo Guide
Workshop


                     Pair Up
               Plan Research (10mins)
              Create Questions (5mins)

             Conduct Sessions 1 (15mins)
             Conduct Sessions 2 (15mins)

            Consolidate Findings (5mins)

           Present Findings (2mins each team)

                 Group Discussion
UX Joburg




            Thank you.

                Rob Enslin
            Experience Designer
                @robenslin

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