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How to optimise profitability of magazines


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Magazines have a short commercial lifespan, but profitability can be optimised by shrinking the time between printing and sale. To continue meeting the needs of publishers and retailers, distributors are constantly looking for new efficiency gains. CurTec’s plastic lidded crates make life easier for retailers when returning stock, keep magazines safe and secure during transit, and allow for easy processing on their return. Read more about the advantages of CurTec crates for magazine distribution.

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How to optimise profitability of magazines

  1. 1. Bright ideas:The best magazinehandling solution
  2. 2. Magazine commissioning and distributionsolutionThe sale and distribution of magazines is an increasingly demanding logistical process. Anexpanding range of different magazine titles pass through distribution centres, fromwhich they need to be quickly shipped to a mass of retail outlets such asnewsagents, bookstores, supermarkets and petrol stations. 2
  3. 3. Distribution centre staff must pick unique orders each day, dependent on the varyingrequirements of each of their retail outlet clients. Plus, retailers have the right to returnany unsold magazines and be re-credited for items returned in good condition.This complex flow of deliveries and returned stock places increasing demands onpackaging in the supply chain. The industry is searching for new efficiencies and betterhandling solutions, while keeping the product in prime condition. Traditional magazinestrapping methods no longer meet these demands, and increasingly plastic crates arereplacing them.This move towards more standardised packaging and application of ergonomicintelligence has dramatically improved efficiency, best working practice and health andsafety. Valuable magazines are protected in transit and arrive in a neat stack, helpingretailers and publishers.This is the third edition of ‘Bright Ideas’ in which improvements to magazine handlingusing plastic crates are explained. The following topics will be addressed in furthereditions: Order picking Distribution Returns Advantages of CurTec’s solutions 3
  4. 4. Packaging solution for magazine handling Magazines have a short commercial lifespan, but profitability can be optimised by shrinking the time between printing and sale. To continue meeting the needs of publishers and retailers, distributors are constantly looking for new efficiency gains. Automating part of the process is the most effective way to achieve this. With plastic crates, conveyor belts can be used which reduces the amount of manual lifting. When this process is complete, plastic crates can be automatically stacked in large numbers ready for delivery.CurTec has consulted with ergonomists throughout the design process to make crateseasy to use when manual handling is required. All aspects of human interaction with thecrates were studied in detail including the required loading and lifting heights. Handgripsmake the crates easier to carry than cardboard boxes or plastic-strapped bundles. 4
  5. 5. Inventive solution for effective conditioningOften retailers bundle the returned magazines themselves or use banana boxes. If thereturns are not packed properly, this creates a lot of problems during processing. Inshort, the proposed solution causes a lot of inconvenience. CurTec has developed aninventive solution for effective conditioning.CurTec’s plastic lidded crate provides a very clever solution to this problem. They keep allof the magazines in a neat and stable stack to minimize the damage of magazines. 5
  6. 6. Major advantages of the CurTec magazinecratesCurTec’s cases make handling by machines and staff as simple as possible. Crates have afixed place for the attachment of barcodes, allowing them to be easily scanned fortracking and tracing. Major advantages of CurTec’s cases:  Easy handling through ergonomic design  Magazines are kept in a neat and stable stack  Magazines are protected from damage  Additional fastening eliminated  Returns process is made simpler Smart and stable. Typical CurTec! 6
  7. 7. Selecting the best possible packaging foryour product is a real challenge...You need packaging that offers the right protection, safe and easy handling and smoothintegration with your operations, while boosting your product’s image and satisfying thequality requirements of your entire supply chain.CurTec offers a full consultation service, working with you to identify the best packagingsolution to meet your needs. We support your own in-house expertise with innovativesolutions that reduce costs and add value to your product.Apply for a FREEPackaging Requirement ConsultationClick here to applyor contact the Sales Department: +31 161 221 911 7
  8. 8. About CurTecCurTec designs, manufactures and distributes High Performance Packaging for variouslogistic applications.All Materials handling products add value to your supply chain. Visit our website formore product info or contact the Sales Department: 8