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Advanced SEO Auditing

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Performing an SEO audit from top to bottom. Learn the essential components of a true, detailed audit and how to do a forensic analysis for traffic drops. Also being discussed are several different phases of SEO audits including gathering data, analyzing that data, and presenting the findings/analysis to the client. This session will also include a huge list of SEO audit tools.

Published in: Marketing
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Advanced SEO Auditing

  1. 1. #pubcon Pubcon Pro 2018 Presented by: Rob Woods @robdwoods #pubcon
  2. 2. SEO CONSULTANT Technical Editor of The Art of SEO Technical Editor of Social eCommerce Inhouse SEO – 12 Years Independent Consultant – 6 Years Conference Speaker – Pubcon, SMX Advanced, State of Search, etc. #pubcon
  3. 3. #pubcon
  4. 4. #pubcon
  5. 5. #pubcon
  6. 6. #pubcon
  7. 7. #pubcon
  8. 8. #pubcon
  9. 9. #pubcon
  10. 10. #pubcon
  11. 11. #pubcon
  12. 12. LINKS PER PAGE
  13. 13. LINKS PER PAGE #pubcon
  14. 14. 10 LINK EQUITY / 10 LINKS = 1 POINT PER LINK PASSED NOFOLLOW 5 LINKS 10 LINK EQUITY / 5 FOLLOWED LINKS = 2 POINTS PER LINK PASSED 10 LINK EQUITY / 10 LINKS = 1 POINT PASSED PER FOLLOWED LINK #pubcon
  15. 15. ANCHOR TEXT #pubcon
  16. 16. #pubcon
  17. 17. INTERNAL LINK TOOLS #pubcon
  18. 18. INTERNAL LINK TOOLS #pubcon
  19. 19. #pubcon
  20. 20. INTERNAL LINK TOOLS #pubcon
  21. 21. #pubcon
  22. 22. #pubcon
  23. 23. DYNAMIC RENDERING https://developers.google.com/search/docs/guides/dynamic-rendering #pubcon
  24. 24. #pubcon
  25. 25. GOOGLE FETCH & RENDER #pubcon
  26. 26. GOOGLE WEB CACHE #pubcon
  27. 27. GOOGLE TEXT CACHE #pubcon
  28. 28. SCREAMING FROG JS RENDERING #pubcon
  29. 29. SCREAMING FROG – CRAWL AS GOOGLEBOT #pubcon
  30. 30. USER AGENT SWITCHER - CHROME #pubcon
  31. 31. GOOD OLD EXACT PHRASE SEARCH #pubcon
  32. 32. #pubcon
  33. 33. GOOGLE SEARCH CONSOLE – EXCLUDED URLS #pubcon
  34. 34. GOOGLE SEARCH CONSOLE – EXCLUDED URLS #pubcon
  35. 35. GOOGLE SEARCH CONSOLE – EXCLUDED URLS #pubcon
  36. 36. MOST RESTRICTIVE INSTRUCTION WINS PREVENTS GOOGLE SEEING META ROBOTS TEST USING GOOGLE SEARCH CONSOLE #pubcon
  37. 37. #pubcon
  38. 38. SCREAMING FROG – INDEXABLE URLS #pubcon
  39. 39. #pubcon
  40. 40. WHAT KIND OF MOBILE SITE? RESPONSIVE DYNAMIC SERVING SEPARATE URLS #pubcon
  41. 41. #pubcon
  42. 42. GOOGLE FETCH & RENDER #pubcon
  43. 43. #pubcon
  44. 44. #pubcon
  45. 45. MOBILE PAGE SPEED #pubcon
  46. 46. MOBILE PAGE SPEED #pubcon
  47. 47. #pubcon

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