Rob Davis Introduction Preso

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Rob Davis Introduction Preso

  1. 1. An Introduction Rob Davis Public Relations Counselor
  2. 2. Overview • Ten years in technology marketing/PR • Last four years in an agency environment performing account management in addition to PR strategy and execution • Strong, consistent results • Self-starting, positive attitude
  3. 3. Assets • Goal-oriented creativity / innovative • Results-driven approach to PR leveraging expertise and ethical conduct • Experience with social media and Web 2.0 tools, technologies, tactics
  4. 4. Creativity / Innovative • Guerilla Marketing - Firefox Advocacy Ad Started grassroots campaign that raised $200,000 in 10 days to purchase a full-page ad in the New York Times. - 50 lb. Palm VII sculpture in butter Campaign generated massive coverage (USA Today, Parade, New York Times) including a question in Trivial Pursuit. - Play Politics “Job for John” Secured equal time for a jobless man, John, on CNN Headline News opposite Treasury Secretary John Snow. • Branding and key messaging - “Executive’s Entrepreneur” Positioning developed for a successful serial entrepreneur who now consults for Fortune 500 companies. - “A Mind for Networks” Positioning developed for a network appliance that filters and prioritizes Internet protocol traffic.
  5. 5. Approach to PR • When media rely on you for your expertise and ethical conduct, you will receive consistently more and higher quality media coverage. • Pursue technical communications expertise and adhere to strong ethical standards
  6. 6. Developing Expertise • Personal, geeky, passion for understanding the products I represent. • Examples: - Mobile Applications tracking, CDMA, GPRS, adoption & GPS & control channel handset usability limitations - Enterprise Data Storage SATA, iSCSI), MTBF (Mean Time Disk technologies (Fibre Channel, Between Failure) rates, virtualization & volume management
  7. 7. Web 2.0 Tools, Tactics • Strong technical acumen, previous technical experience building websites • Proficient with social media websites (Facebook, MySpace, etc) and tools (Twitter, Delicious, etc) • Familiar with current search engine optimization and pay-per-click advertising strategies • Experience with blogs: independent and media-affiliated • Use of Web 2.0 tools for realtime reporting and improved coordination among teams
  8. 8. Growing Trends • PR doesn’t stop when the story appears (help ensure more people read it) • Technology buyers get more and more of their news from online sources • Empowered customers have a global audience for their praise (and critique)
  9. 9. Growing Companies in Growing Markets Markets I have worked in: • Wireless/mobile software: Gearworks • Enterprise data storage: Compellent • Open source: Red Hat • Next: renewable energy, mobile applications, telecommunications, TBD

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