Five tips to stop thinking and to start doing
Rob Coers <ul><li>Internet trainer and consultant </li></ul><ul><li>The Netherlands </li></ul><ul><li>Worked in the (publi...
Internet Librarian International 2007
What is this about? <ul><li>Why social software in your library? </li></ul><ul><li>Commonly heard no’s and but’s </li></ul...
Why social software in your library? <ul><li>It doesn’t matter in what type of library you work </li></ul><ul><ul><li>Publ...
Why social software in your library? <ul><li>It’s free </li></ul><ul><li>It’s easy </li></ul><ul><li>It’s practical </li><...
Which software? <ul><li>Weblogs </li></ul>Internet Librarian International 2007
Internet Librarian International 2007
Which software? <ul><li>Weblogs </li></ul><ul><li>RSS </li></ul>Internet Librarian International 2007
Internet Librarian International 2007
Which software? <ul><li>Weblogs </li></ul><ul><li>RSS </li></ul><ul><li>Photo sharing </li></ul>Internet Librarian Interna...
Internet Librarian International 2007
Which software? <ul><li>Weblogs </li></ul><ul><li>RSS </li></ul><ul><li>Photo sharing </li></ul><ul><li>Video sharing </li...
Internet Librarian International 2007
Which software? <ul><li>Weblogs </li></ul><ul><li>RSS </li></ul><ul><li>Photo sharing </li></ul><ul><li>Video sharing </li...
Internet Librarian International 2007
Which software? <ul><li>Weblogs </li></ul><ul><li>RSS </li></ul><ul><li>Photo sharing </li></ul><ul><li>Video sharing </li...
Internet Librarian International 2007
Internet Librarian International 2007
Which software? <ul><li>Weblogs </li></ul><ul><li>RSS </li></ul><ul><li>Photo sharing </li></ul><ul><li>Video sharing </li...
Internet Librarian International 2007
 
Benefits of social software for you and your users <ul><li>Vital, targeted information on their desktop (if they want*) as...
Benefits of social software for you and your users <ul><li>Get solutions, answers to your “problems” in a fast and innovat...
Internet Librarian International 2007
&quot;Skepticism has never founded empires, established principals, or changed the world's heart. The great doers in histo...
. . . And of all kind <ul><li>Climate change </li></ul><ul><li>Medics </li></ul><ul><li>Computers </li></ul><ul><li>Web 1....
Based on fear and ignorance Internet Librarian International 2007
Commonly heard no’s and but’s <ul><li>“ but we don’t have the tech know how” </li></ul><ul><li>“ We don’t have the time to...
Internet Librarian International 2007
1. Training and teaching <ul><li>Conduct short introductions for staff </li></ul><ul><li>23 Things (in English, Danish, Ge...
Internet Librarian International 2007
2. Focus on the positive people <ul><li>10 % trendsetters, early adaptors, leaders, US </li></ul><ul><li>70% followers, wa...
2. Focus on the positive people Internet Librarian International 2007
3. Speak of ROP instead of ROI <ul><li>You can’t easily translate success into money </li></ul><ul><li>Return On Investmen...
Internet Librarian International 2007
Internet Librarian International 2007
4. Make friends with IT <ul><li>Often they don’t have a clue about social software </li></ul><ul><li>You don’t have to ins...
5. Just do it <ul><li>Build prototypes and prove users the benefit of it* </li></ul><ul><li>It’s sometimes better to ask f...
Internet Librarian International 2007
What are YOUR tips? <ul><li>Share them at the  Library Success Wiki </li></ul>Internet Librarian International 2007
 
 
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Five tips for implementing social software in your library

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Five tips for implementing social software in your library

  1. 1. Five tips to stop thinking and to start doing
  2. 2. Rob Coers <ul><li>Internet trainer and consultant </li></ul><ul><li>The Netherlands </li></ul><ul><li>Worked in the (public) library sector </li></ul><ul><li>Working for the (public) library sector </li></ul><ul><li>www.robcoers.nl </li></ul>Internet Librarian International 2007
  3. 3. Internet Librarian International 2007
  4. 4. What is this about? <ul><li>Why social software in your library? </li></ul><ul><li>Commonly heard no’s and but’s </li></ul><ul><li>5 tips on how to address them </li></ul>Internet Librarian International 2007
  5. 5. Why social software in your library? <ul><li>It doesn’t matter in what type of library you work </li></ul><ul><ul><li>Public library </li></ul></ul><ul><ul><li>Academic library </li></ul></ul><ul><ul><li>School library </li></ul></ul><ul><ul><li>Corporate library </li></ul></ul><ul><ul><li>Special library (art, music, medical…) </li></ul></ul>Internet Librarian International 2007
  6. 6. Why social software in your library? <ul><li>It’s free </li></ul><ul><li>It’s easy </li></ul><ul><li>It’s practical </li></ul><ul><li>It’s about people </li></ul><ul><li>It’s about interaction! </li></ul>Internet Librarian International 2007
  7. 7. Which software? <ul><li>Weblogs </li></ul>Internet Librarian International 2007
  8. 8. Internet Librarian International 2007
  9. 9. Which software? <ul><li>Weblogs </li></ul><ul><li>RSS </li></ul>Internet Librarian International 2007
  10. 10. Internet Librarian International 2007
  11. 11. Which software? <ul><li>Weblogs </li></ul><ul><li>RSS </li></ul><ul><li>Photo sharing </li></ul>Internet Librarian International 2007
  12. 12. Internet Librarian International 2007
  13. 13. Which software? <ul><li>Weblogs </li></ul><ul><li>RSS </li></ul><ul><li>Photo sharing </li></ul><ul><li>Video sharing </li></ul>Internet Librarian International 2007
  14. 14. Internet Librarian International 2007
  15. 15. Which software? <ul><li>Weblogs </li></ul><ul><li>RSS </li></ul><ul><li>Photo sharing </li></ul><ul><li>Video sharing </li></ul><ul><li>Social bookmarking </li></ul>Internet Librarian International 2007
  16. 16. Internet Librarian International 2007
  17. 17. Which software? <ul><li>Weblogs </li></ul><ul><li>RSS </li></ul><ul><li>Photo sharing </li></ul><ul><li>Video sharing </li></ul><ul><li>Social bookmarking </li></ul><ul><li>Wikis </li></ul>Internet Librarian International 2007
  18. 18. Internet Librarian International 2007
  19. 19. Internet Librarian International 2007
  20. 20. Which software? <ul><li>Weblogs </li></ul><ul><li>RSS </li></ul><ul><li>Photo sharing </li></ul><ul><li>Video sharing </li></ul><ul><li>Social bookmarking </li></ul><ul><li>Wikis </li></ul><ul><li>Enriched library catalogs </li></ul>Internet Librarian International 2007
  21. 21. Internet Librarian International 2007
  22. 23. Benefits of social software for you and your users <ul><li>Vital, targeted information on their desktop (if they want*) as news happens Of course they want! </li></ul><ul><li>Saves time for your busy client / patron / user </li></ul><ul><li>Get in contact with people who share interests, both intern and extern </li></ul><ul><li>Supports learning and networking in any organization </li></ul>Internet Librarian International 2007
  23. 24. Benefits of social software for you and your users <ul><li>Get solutions, answers to your “problems” in a fast and innovative way </li></ul><ul><li>A great chance to get rid of the zero-mistake-culture in organizations : encourages people to speak out </li></ul><ul><li>Syndicate your content for promotion </li></ul><ul><li>Get in-the-picture in your community </li></ul>Internet Librarian International 2007
  24. 25. Internet Librarian International 2007
  25. 26. &quot;Skepticism has never founded empires, established principals, or changed the world's heart. The great doers in history have always been people of faith&quot;. Edwin Hubbell, American clergyman 1814-1880 &quot;If only God would give me some clear sign! Like making a large deposit in my name at a Swiss bank”. Woody Allen
  26. 27. . . . And of all kind <ul><li>Climate change </li></ul><ul><li>Medics </li></ul><ul><li>Computers </li></ul><ul><li>Web 1.0 </li></ul><ul><li>Science </li></ul><ul><li>Instant messaging </li></ul><ul><li>Aromatherapy </li></ul><ul><li>iPods </li></ul><ul><li>Friday the 13th </li></ul><ul><li>UFO’s </li></ul><ul><li>Evolutional theory </li></ul><ul><li>Tagging </li></ul><ul><li>Web 2.0 </li></ul><ul><li>Reincarnation </li></ul><ul><li>North Korea </li></ul><ul><li>Second Life </li></ul><ul><li>Loch Ness Monster </li></ul><ul><li>Web 8.0 </li></ul>Internet Librarian International 2007
  27. 28. Based on fear and ignorance Internet Librarian International 2007
  28. 29. Commonly heard no’s and but’s <ul><li>“ but we don’t have the tech know how” </li></ul><ul><li>“ We don’t have the time to do it” </li></ul><ul><li>“ We don’t have the money to buy it” </li></ul><ul><li>“ Web 2.0 is a hype that will pass” </li></ul><ul><li>“ But our users are not 2.0-ish” </li></ul><ul><li>“ What if ‘they’ start to comment on us?” </li></ul><ul><li>“ What if they take control of things?” </li></ul><ul><li>“ I am afraid to expose myself” </li></ul><ul><li>“ It’s threatening our IT security!” </li></ul>Internet Librarian International 2007
  29. 30. Internet Librarian International 2007
  30. 31. 1. Training and teaching <ul><li>Conduct short introductions for staff </li></ul><ul><li>23 Things (in English, Danish, German, Dutch, …) </li></ul>Internet Librarian International 2007
  31. 32. Internet Librarian International 2007
  32. 33. 2. Focus on the positive people <ul><li>10 % trendsetters, early adaptors, leaders, US </li></ul><ul><li>70% followers, want to be guided and open to hear your story </li></ul><ul><li>20% oppose to everything what is new </li></ul>
  33. 34. 2. Focus on the positive people Internet Librarian International 2007
  34. 35. 3. Speak of ROP instead of ROI <ul><li>You can’t easily translate success into money </li></ul><ul><li>Return On Investment </li></ul><ul><ul><li>Investment = minimal </li></ul></ul><ul><ul><li>Result = maximal </li></ul></ul><ul><li>Return On Participation : measure conversations with tools like Feedburner and Technorati </li></ul>Internet Librarian International 2007
  35. 36. Internet Librarian International 2007
  36. 37. Internet Librarian International 2007
  37. 38. 4. Make friends with IT <ul><li>Often they don’t have a clue about social software </li></ul><ul><li>You don’t have to install software on the network </li></ul><ul><li>Social software is so easy to use </li></ul>Internet Librarian International 2007
  38. 39. 5. Just do it <ul><li>Build prototypes and prove users the benefit of it* </li></ul><ul><li>It’s sometimes better to ask for forgiveness than for permission </li></ul><ul><li> Brian Matthews, 2007 </li></ul>Internet Librarian International 2007
  39. 40. Internet Librarian International 2007
  40. 41. What are YOUR tips? <ul><li>Share them at the Library Success Wiki </li></ul>Internet Librarian International 2007

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