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facebook has killed your designer - the age of superstructures 
and distributed media

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The rise of the social network superstructure is creating homogenised design experiences across app and web. Google’s Material Design creates a manifesto for consistency “that synthesizes the classic principles of good design with the innovation and possibility of technology and science”. Are we designing ‘machines for living in”? This talk looks at the rise of distributed media, the erosion of uniquely designed spaces and asks how a future design language can be built that embraces human needs.

Published in: Design
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facebook has killed your designer - the age of superstructures 
and distributed media

  1. 1. facebook has killed your designer the age of superstructures 
 and distributed media @robboynes
  2. 2. super structures
  3. 3. building in the shadow 
 of the superstructure
  4. 4. 1.49 billion 304 million
  5. 5. meanwhile
  6. 6. are we just 
 creating junkspace?
  7. 7. Should we as content creators and designers be trying to remove people from the networks they inhabit to impose on them our hierarchies of content and user flows?
  8. 8. Should we be disrupting a users consumption and impose new behaviours just to register a click, 
 a visit or a metric?
  9. 9. “products that require a high degree of behaviour change are doomed to fail” Nir Eyal
  10. 10. existing within the superstructure
  11. 11. Content Delivery System RSS Mobile APP Social Networks Content Archive Attributed Public Private / Partner Summary Email Daily Email Weekly Email Attributed Public Email Apple News (Free) Apple News Subscription (TBA) Mail Chimp Integration Sponsored/Branded Content Sponsored/Branded Content Sponsored/Branded Content (TBA) Sponsored/Branded Content #Channels (Subscribe) Sponsored/Branded Content
  12. 12. cost of materials
  13. 13. deep linking
  14. 14. access 
 to users
  15. 15. quick to load easy to share
  16. 16. it curates itself
  17. 17. “Everyone is part of a limitless branching tree of curation, and everyone is choosing a particular tangle of branches. The whole is an interlocking library of Best Of playlists” James Gleick, NYT
  18. 18. better
 analytics
  19. 19. voice
  20. 20. future
  21. 21. homogenisation
  22. 22. ok google hey siri
  23. 23. designed for ease of input designed for browsers designed for speed designed for machines
  24. 24. the death of individually created experiences
  25. 25. “a machine for living in” Le Corbusier
  26. 26. utopia
  27. 27. dieter
  28. 28. modern ism
  29. 29. ten principles 
 of good design
  30. 30. “an impenetrable confusion of forms, colours and noises”
  31. 31. “is my design good design?”
  32. 32. form and function replaces reaction 
 and emotion
  33. 33. white space and order replaces mess and disorder
  34. 34. no mistakes no reactions no challenge
  35. 35. the planned community
  36. 36. “Paradoxically the pursuit of hyper-efficiency in all areas of life results in unfit human beings and a peculiarly unfit-for-organically-alive- human-beings environment.” Donald Kuspit
  37. 37. creating chaos from order
  38. 38. but is it good design?
  39. 39. post-modern
  40. 40. enabling the machine at the expense of the human undermines the power of design as a human construct
  41. 41. a future design language that isn’t based purely in engineering requirements
  42. 42. a future design language that facilitates the human that uses it over the machine that supports it
  43. 43. a future design language that embraces human needs and entertains mistakes
  44. 44. a future design language that supports emotion, discussion and ethics
  45. 45. a future design language that enables communities and education
  46. 46. a future design language that is complex yet open and collaborative
  47. 47. @robboynes
  48. 48. facebook has killed your designer the age of superstructures 
 and distributed media @robboynes

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