Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Beginning SEO

1,109 views

Published on

How to use SEO to promote your business.
SEO positive tips.
SEO presentation in ZInch China.

Published in: Technology, Design
  • Be the first to comment

  • Be the first to like this

Beginning SEO

  1. 1. Search Engine Marketing Beginning SEO Robbin Zhao robbinzhao@zinch.com www.zinch.cn www.zinch.comFriday, 6 January, 12
  2. 2. OUTLINE  Why & Who & What  Your Niche  Onsite SEO  Offsite SEO  Understand Search Engine(s)  Where is my tool  Zinch.cnFriday, 6 January, 12
  3. 3. Why do we need SEO? RMB EUR NOK … In the most cases, SEO is a tool for marketing and sales.Friday, 6 January, 12
  4. 4. Who needs SEO? Project Owner Marketing Project Manager How Problem: marketing dept. <> technical dept. Developer ImplementFriday, 6 January, 12
  5. 5. What is SEO? Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or unpaid ("organic" or "algorithmic") search results. If you want to buy a Android phone, what did you do? If you are looking for a team in China to build a website for you, What will you do? ... SEO or Campaign/Ad?Friday, 6 January, 12
  6. 6. What if you cannot use search engine?Friday, 6 January, 12
  7. 7. Where is my Niche? Three steps:  Keywords  Onsite SEO  Offsite SEOFriday, 6 January, 12
  8. 8. Best keywords 1. Higher search volume. 2. Lower competitive. For example: Check your keywords with searching result: In the most cases, if the top 3 is PageRank 9, we’d better give up. if the top 3 is PageRank 8, think a bit. if top 1 is PageRank 8, just do it. https://adwords.google.com/select/KeywordToolExternal http://trends.google.com/ http://index.baidu.com http://www.google.com/insights/searchFriday, 6 January, 12
  9. 9. Onsite SEO  Domain (keywords in domain, canonical domain)  URL Structure (keywords in urls)  robots.txt/sitemap.xml  Internal Links (Anchor, Absolute links ...)  Page Title  Page Metadata  Content (keywords density, duplication...)  Content (H1, H2 and H3, Image alt text...)  Update frequency  Server IP/Location  Server Performance ...Friday, 6 January, 12
  10. 10. Offsite SEO  In-Bound Links Out-Bound Links - Link Anchor Text - PR of incoming links  Social Networking (Facebook, Twiiter..)  Digg your site (Digg ..)  Web Directory (DMOZ, Yahoo Directory, Hao123)  Site Traffic  ...Friday, 6 January, 12
  11. 11. Choose your hat : Black vs White Shane wears a white hat and Palance wears a black hat, but the buried psychology of this movie is a mottled, uneasy, fascinating gray. Dont be evil  Bad neighborhood (Link farm)  Page edit - Too frequent  Javascritp redirect ( or HTML header)  Too many flashes/images  Frame ...Friday, 6 January, 12
  12. 12. Understand Search Engine Different shares Different markets PS: Baidu up to 10% almost so far. 20:80 rule: do 20% work to finish your 80% job. English -> Google.com Chinese -> Baidu.comFriday, 6 January, 12
  13. 13. Think as Search Engine Think as visitors as well When you are fishing, think as fish. See Your Site As Google Does http://www.seo-browser.comFriday, 6 January, 12
  14. 14. Page Rank & Nofollow use NofollowFriday, 6 January, 12
  15. 15. Tools Google Webmaster Google Analysis Baidu Webmaster Yahoo Webmaster Google.com Baidu.com  Keywords position  PR  Backlink ...Friday, 6 January, 12
  16. 16. Google Analytics Visitors FlowFriday, 6 January, 12
  17. 17. Our Zinch Keywords 1. Frontpage 2. Scholarship pages 3. Undergradschool pages 4. Landing pages 5. Others Onsite Change existing pages Create new pages Offsite Link Link Link ... Spend your time on relationships AdvertisementFriday, 6 January, 12
  18. 18. Lets do it! 赵高欣 (Robbin Zhao) robbinzhao@zinch.com http://www.zinch.cn http://www.zinch.comFriday, 6 January, 12

×