The popularity of web applications with a social context has exploded in the last year. This session will look at how social interaction can be applied to a brands online presence to generate a deeper connection with the customer. We will discuss what can be learned from these interactions, how market research can be conducted, and how a brand can enter the conversation without turning its audience off.
Presentation by Jason D. Schwartz of http://robberbaronblog.com at SXSWi 2007
Follow him on Twitter: http://twitter.com/jschwa
Book him for speaking engagements at: jason AT robberbaronmusic.com
Credits: Campari case study originally by Richard MacManus at Read/WriteWeb. Background provided by Andrew Reeve.