Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Agency of the future


Published on

Shifting the way agencies work to put value at the heart of the business model.

Published in: Business, Technology
  • Be the first to comment

Agency of the future

  1. 1. Driving innovation and business changeConfidential © iris 2011
  2. 2. The future.a constantly changing, dynamicenvironment. Confidential © iris 2011
  3. 3. seeing a fundamental shift frombroadcast to participative platforms. Confidential © iris 2011
  4. 4. Technology is no longer a discipline.Technology is everything. Confidential © iris 2011
  5. 5. Insight & creativity are our catalysts todrive business transformation The greater the level of creativity the greater the level of effectiveness Creatively-awarded campaigns are 11 times more efficient than non-awarded ones in terms of market share growth. Confidential © iris 2011
  6. 6. the people who figure out how to work simply in the present, rather than the people who mastered the complexities of the past, get to say what happens in the future Bill Koenigsberg, CEO, HorizonConfidential © iris 2011
  7. 7. A word on Big Data‘The capability to analyse and derive valuefrom large data sets will become a key basisfor competition, underpinning new waves ofproductivity, growth and innovation’ mckinsey, 2011 Social Ad Brand media crm serving analytics monitor Confidential © iris 2011
  8. 8. The model The Future:The Present: insight, Creative, technAccount handlingled ogy and solution driven
  9. 9. A new way of working: Putting the most valuable services at the heart of what we doTransformation Marketing Strategic Creative Business Technology planning Retained services Business development Streamlined account handling resourceDeliveryfocused Project Implementation Team: fee 360 delivery of campaigns Confidential © iris 2011
  10. 10. The Present: The Future:Account handling led insight, Creative, technology and solution drivenImplementation embedded;business transformation added Transformative thinking embedded;extra implementation contingent on successful ideasacting as an extension of yourmarketing team Your strategic and creative partnerGeneralist resourcing model Specialists across planning, tech and creativeService driven Streamlined, agile and effectiveSupportive culture Entrepreneurial culture focused on business transformation
  11. 11. Confidential © iris 2011