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Google AdWords Tips for Small Business Success

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Five essential Google AdWords tips to ensure your success.

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Google AdWords Tips for Small Business Success

  1. 1. 5 AdWords Tips for Small Business Success http://www.whypeopleclick.com
  2. 2. Google AdWords Tips for Small Business http://www.whypeopleclick.com About Why People Click ● Founded in 2003. ● We provide web sites, social media, paid search and search engine optimization services. ● How are we different? We focus on conversions… leads/sign-ups and more... that lead to sales and raving fans!
  3. 3. Set up Goals
  4. 4. Set up Goals Goals in Google Analytics are any meaningful action a user can take on your website. For example: ● Fill out a contact form ● Complete a purchase ● Sign up for an email newsletter
  5. 5. Target the Correct Trade Area/Zipcode
  6. 6. Target the Correct Trade Area/Zipcode There is good targeting available in Google AdWords and it’s important to take into account both cities/states/zipcode to include as well as exclude.
  7. 7. Select and Target the Right Keywords There are many ways to target keywords. Image: http://www.wordstream.com/images/screenshots/ppc-long-tail-match-type.gif
  8. 8. Google AdWords Tips for Small Business http://www.whypeopleclick.com Write “Enough” Ads We generally recommend at least four ads per ad group. Why? This gives you enough ad variety to test ad versions against each other!
  9. 9. Google AdWords Tips for Small Business http://www.whypeopleclick.com Monitor the Account This is probably the most important point. After goals have been setup, targeting is correct, and ads have been created it’s time to monitor your account. Check that ● Click-through rates are good (+ 2.0%) ● Ad groups are delivering on your established goals. Source: Compete / Google / Nonprofits Study, July 2013
  10. 10. Google AdWords Tips for Small Business http://www.whypeopleclick.com Why People Click Click with Us ● Check out our Blog ● Twitter https://twitter.com/whypplclick ● Facebook https://www.facebook.com/whypeopleclic k ● LinkedIn https://www.linkedin.com/company/why- people-click

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