Building a Global  Web-to-Print Program <ul><li>Who is Kinetic </li></ul><ul><ul><li>Leader in global communication techno...
 
 
 
 
 
 
Building a Global  Web-to-Print Program <ul><li>According to Commonsense Advisory research </li></ul><ul><ul><li>In 2005  ...
Building a Global  Web-to-Print Program <ul><li>According to Forrester research </li></ul><ul><ul><li>Companies surveyed c...
Building a Global  Web-to-Print Program <ul><li>According to Kinetic research </li></ul><ul><ul><li>30% of survey responde...
Building a Global  Web-to-Print Program <ul><li>Established & emerging technologies </li></ul><ul><ul><li>Collaboration to...
Building a Global  Web-to-Print Program <ul><li>Established and emerging technologies (cont.) </li></ul><ul><ul><li>Transl...
Building a Global  Web-to-Print Program <ul><li>Established & emerging technologies (cont.) </li></ul><ul><ul><li>Web-to-p...
Building a Global  Web-to-Print Program <ul><li>Print industry in multicultural markets </li></ul><ul><ul><li>Collaboratio...
Building a Global  Web-to-Print Program <ul><li>Print industry in multicultural markets (cont.) </li></ul><ul><ul><li>Desi...
Building a Global  Web-to-Print Program <ul><li>Print industry in multicultural markets (cont.) </li></ul><ul><ul><li>Mult...
Building a Global  Web-to-Print Program <ul><li>Where are the investments & returns </li></ul><ul><ul><li>Investment </li>...
Building a Global  Web-to-Print Program <ul><li>Where are the investments & returns (cont.) </li></ul><ul><ul><li>Returns ...
Building a Global  Web-to-Print Program <ul><li>Where are the investments & returns (cont.) </li></ul><ul><ul><li>More val...
Building a Global  Web-to-Print Program <ul><li>How do we get started? </li></ul><ul><ul><li>Does it make sense </li></ul>...
Building a Global  Web-to-Print Program <ul><li>How do we get started? (cont.) </li></ul><ul><ul><li>Explore with your cur...
Building a Global  Web-to-Print Program <ul><li>How do we get started? (cont.) </li></ul><ul><ul><li>Consult with localiza...
Building a Global  Web-to-Print Program <ul><li>How do we get started? (cont.) </li></ul><ul><ul><li>Consult with global c...
Building a Global  Web-to-Print Program <ul><li>Q&A </li></ul>
Building a Global  Web-to-Print Program <ul><li>Contact information: </li></ul><ul><ul><li>Robert Zimlich </li></ul></ul><...
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2009 PODi App Forum

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My presentation to the 2009 PODi AppForum on "How to Build a Global Web-to-Print Program"

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2009 PODi App Forum

  1. 2. Building a Global Web-to-Print Program <ul><li>Who is Kinetic </li></ul><ul><ul><li>Leader in global communication technology & services </li></ul></ul><ul><ul><ul><li>Founded in 1968 </li></ul></ul></ul><ul><ul><ul><li>31,512 Clients served worldwide </li></ul></ul></ul><ul><ul><ul><li>142 Countries served </li></ul></ul></ul><ul><ul><li>Key industries </li></ul></ul><ul><ul><ul><li>Healthcare </li></ul></ul></ul><ul><ul><ul><li>Hospitality </li></ul></ul></ul><ul><ul><ul><li>Consultancies </li></ul></ul></ul><ul><ul><ul><li>Logistics </li></ul></ul></ul><ul><ul><ul><li>Research & development </li></ul></ul></ul>
  2. 9. Building a Global Web-to-Print Program <ul><li>According to Commonsense Advisory research </li></ul><ul><ul><li>In 2005 estimated the worldwide translation and localization market at US$ 8.8 billion, reaching a total of US$ 12 billion in 2010 </li></ul></ul><ul><ul><li>In 2007 estimate revised to $50 billion in 2010 </li></ul></ul><ul><ul><li>Every $1 spent in localization, companies received $40 to $400 in international revenue </li></ul></ul><ul><ul><li>56% of US companies will increase their localization budgets over last year </li></ul></ul>
  3. 10. Building a Global Web-to-Print Program <ul><li>According to Forrester research </li></ul><ul><ul><li>Companies surveyed claimed 90% or more of their content should be managed in multiple languages – 20+ languages in the E.U. alone </li></ul></ul><ul><ul><li>Only 10% of companies have a global content solution in place that protects brand identity, reuses content locally, and localizes content for regional audiences </li></ul></ul>
  4. 11. Building a Global Web-to-Print Program <ul><li>According to Kinetic research </li></ul><ul><ul><li>30% of survey respondents indicate over 100 users need to initiate orders for translations </li></ul></ul><ul><ul><li>72% of survey respondents indicate dissatisfaction with non-automated processes </li></ul></ul><ul><ul><li>67% of desktop publishing for translation files is outsourced </li></ul></ul>
  5. 12. Building a Global Web-to-Print Program <ul><li>Established & emerging technologies </li></ul><ul><ul><li>Collaboration tools </li></ul></ul>
  6. 13. Building a Global Web-to-Print Program <ul><li>Established and emerging technologies (cont.) </li></ul><ul><ul><li>Translation technologies </li></ul></ul><ul><ul><ul><li>Translation memories </li></ul></ul></ul><ul><ul><ul><li>Desktop bi-lingual translation programs </li></ul></ul></ul><ul><ul><ul><li>Glossaries and dictionaries </li></ul></ul></ul><ul><ul><ul><li>Reference materials </li></ul></ul></ul>
  7. 14. Building a Global Web-to-Print Program <ul><li>Established & emerging technologies (cont.) </li></ul><ul><ul><li>Web-to-print tools </li></ul></ul><ul><ul><ul><li>Online catalogs </li></ul></ul></ul><ul><ul><ul><li>Personalization and editing tools </li></ul></ul></ul><ul><ul><ul><li>WYSIWYG proofing </li></ul></ul></ul><ul><ul><ul><li>Order routing programs </li></ul></ul></ul><ul><ul><ul><li>ERP and CRM applications </li></ul></ul></ul><ul><ul><ul><li>VDP </li></ul></ul></ul>
  8. 15. Building a Global Web-to-Print Program <ul><li>Print industry in multicultural markets </li></ul><ul><ul><li>Collaboration </li></ul></ul><ul><ul><ul><li>Multiple internal departments and external agencies </li></ul></ul></ul><ul><ul><ul><li>Multi-level review processes </li></ul></ul></ul><ul><ul><ul><li>Lack of visibility to previously created materials </li></ul></ul></ul><ul><ul><ul><li>Multi-layered approval and budgeting process </li></ul></ul></ul>
  9. 16. Building a Global Web-to-Print Program <ul><li>Print industry in multicultural markets (cont.) </li></ul><ul><ul><li>Design with globalization in mind </li></ul></ul><ul><ul><ul><li>Simplified English </li></ul></ul></ul><ul><ul><ul><li>Appropriate imagery </li></ul></ul></ul><ul><ul><ul><li>Design I18n ready </li></ul></ul></ul><ul><ul><ul><li>Consider final form and finished size </li></ul></ul></ul>
  10. 17. Building a Global Web-to-Print Program <ul><li>Print industry in multicultural markets (cont.) </li></ul><ul><ul><li>Multi-lingual versions mean shorter runs </li></ul></ul><ul><ul><ul><li>More color? (Be careful, Asia doesn’t always like every color) </li></ul></ul></ul><ul><ul><ul><li>Customization? </li></ul></ul></ul><ul><ul><ul><li>Personalize or target them? </li></ul></ul></ul><ul><ul><ul><ul><li>Special offer </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Direct response </li></ul></ul></ul></ul>
  11. 18. Building a Global Web-to-Print Program <ul><li>Where are the investments & returns </li></ul><ul><ul><li>Investment </li></ul></ul><ul><ul><ul><li>Training your people on the impact of multi-lingual content </li></ul></ul></ul><ul><ul><ul><ul><li>Sales opportunities & value proposition </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Design & prepress requirements </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Potential import duties and taxes </li></ul></ul></ul></ul><ul><ul><ul><li>Invest in new & leverage existing technologies </li></ul></ul></ul><ul><ul><ul><ul><li>Buy by the drink or by the bottle </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Partner with centers of excellence </li></ul></ul></ul></ul>
  12. 19. Building a Global Web-to-Print Program <ul><li>Where are the investments & returns (cont.) </li></ul><ul><ul><li>Returns </li></ul></ul><ul><ul><ul><li>More languages = more versions = more money </li></ul></ul></ul><ul><ul><ul><ul><li>Additional design & prepress services </li></ul></ul></ul></ul><ul><ul><ul><ul><li>New revenue streams from translations </li></ul></ul></ul></ul><ul><ul><ul><ul><li>More clicks on your presses </li></ul></ul></ul></ul>
  13. 20. Building a Global Web-to-Print Program <ul><li>Where are the investments & returns (cont.) </li></ul><ul><ul><li>More valued role with your clients </li></ul></ul><ul><ul><ul><li>Consultative </li></ul></ul></ul><ul><ul><ul><li>Exposure to more people within the organization </li></ul></ul></ul><ul><ul><ul><li>Referrals </li></ul></ul></ul>
  14. 21. Building a Global Web-to-Print Program <ul><li>How do we get started? </li></ul><ul><ul><li>Does it make sense </li></ul></ul><ul><ul><ul><li>Do your existing clients have needs for multi-lingual content? </li></ul></ul></ul><ul><ul><ul><ul><li>Human resources </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Training </li></ul></ul></ul></ul><ul><ul><ul><li>Are there organizations in your market with needs for multi-lingual content? </li></ul></ul></ul><ul><ul><ul><ul><li>Multi-nationals </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Government agencies </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Insurance or financial groups </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Attorneys </li></ul></ul></ul></ul>
  15. 22. Building a Global Web-to-Print Program <ul><li>How do we get started? (cont.) </li></ul><ul><ul><li>Explore with your current partners what tools are available to you </li></ul></ul><ul><ul><ul><li>Collaboration tools </li></ul></ul></ul><ul><ul><ul><li>Translation services </li></ul></ul></ul><ul><ul><ul><li>Web-to-print tools </li></ul></ul></ul>
  16. 23. Building a Global Web-to-Print Program <ul><li>How do we get started? (cont.) </li></ul><ul><ul><li>Consult with localization experts or groups </li></ul></ul><ul><ul><ul><li>LISA (The Localization Industry Standards Association) </li></ul></ul></ul><ul><ul><ul><li>GALA (The Globalization and Localization Association) </li></ul></ul></ul><ul><ul><ul><li>Localization Institute </li></ul></ul></ul><ul><ul><ul><li>Commonsense Advisory </li></ul></ul></ul><ul><ul><ul><li>LinkedIn </li></ul></ul></ul>
  17. 24. Building a Global Web-to-Print Program <ul><li>How do we get started? (cont.) </li></ul><ul><ul><li>Consult with global communication expert </li></ul></ul><ul><ul><ul><li>Product & service options </li></ul></ul></ul><ul><ul><ul><li>Integration opportunities </li></ul></ul></ul><ul><ul><ul><li>Training strategies </li></ul></ul></ul>
  18. 25. Building a Global Web-to-Print Program <ul><li>Q&A </li></ul>
  19. 26. Building a Global Web-to-Print Program <ul><li>Contact information: </li></ul><ul><ul><li>Robert Zimlich </li></ul></ul><ul><ul><li>Globalization Executive </li></ul></ul><ul><ul><li>Kinetic </li></ul></ul><ul><ul><li>502.719.9522 </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>
  20. 27. Additional copy box

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