Mac373 Globalised media and journalism


Published on

Slides used in the ethics session at Level3

1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Mac373 Globalised media and journalism

  1. 1. Global MediaMAC373<br />news | globalisation | imperialism<br />
  2. 2. Typical attitude<br /><ul><li>“The ideas of the ruling class are in every epoch the ruling ideas, i.e. the class which is the ruling material force of society, is at the same time its ruling intellectual force.”</li></ul>Marx & Engels,The German Ideology (1845)<br />
  3. 3. Typical attitude<br /><ul><li>Globalisation of media
  4. 4. Globalisation of ideas
  5. 5. Power
  6. 6. New World Order
  7. 7. Media ownership
  8. 8. Cultural imperialism
  9. 9. Bias/self-serving interests</li></li></ul><li>Typical attitude<br /><ul><li>“The need of a constantly expanding market for its products chases the bourgeoisie over the entire surface of the globe. It must nestle everywhere, settle everywhere, establish connexions [sic] everywhere”</li></ul>Marx & Engels,The Communist Manifesto (1847)<br />
  10. 10. Globalisation<br />The rapid increase in cross-border economic, social, political, cultural, and technological exchange under conditions of capitalism.<br />
  11. 11. Historical dimensions<br />6<br />19th– 20th centuries<br />Mass<br />Urbanisation<br />Industrialisation<br />Production<br />Consumerism<br />Economies of scale<br />Fordist production techniques<br />
  12. 12. 7<br />
  13. 13. Early global media:News agencies divide up the world<br />Reuters:<br />Britain Empire, and the Far East<br />Havas:<br />French Empire, Italy, Spain and Portugal<br />Wolff:<br />Germany, Austria, Scandinavia and Russian territories<br />
  14. 14. American contenders:<br />1893 – Associated Press (AP), United Press Association (UPA)<br />1907 – UPA became United Press International (UPI)<br />1934 – Reuters signs agreement with AP. Havas collapses (succeeded by AFP), Wolff collapses<br />
  15. 15. Mid-20th century onwards<br />The role of multinational communication conglomerates as key players<br />The impact of new technologies<br />The uneven flow of products in the global system<br />
  16. 16. 4 structural trends in the media<br />11<br />Growth<br />Integration<br />Globalization<br />Concentration of ownership<br /><ul><li>(Crocteau & Hoynes, 2005: 77)</li></li></ul><li>Patterns of ownership <br />12<br />‘What you are seeing is the creation of a global oligopoly. It happened to the oil and automotive industries earlier this century; now it is happening to the entertainment industry’<br />(Christopher Dixon cited in McChesney, 2003: 261)<br />
  17. 17. First tier<br />General Electric<br />AT&T/SBC communications<br />Sony<br />Disney<br />Time Warner AOL<br />News Corporation<br />Viacom<br />Vivendi Universal<br />Bertelsmann<br />13<br />
  18. 18. 14<br />Vertical integration<br />Production<br />Distribution<br />Horizontal integration<br />Publishing<br />Radio<br />Television<br />Press<br />Consumption<br />
  19. 19. Second tier<br />Dow Jones<br />Mediaset<br />Pearson<br />Reuters<br />Havas<br /><ul><li>Reed Elsevier</li></ul>15<br />
  20. 20. Patterns of ownership <br />16<br />‘The global media system is better understood as one that advances corporate and commercial interests and values and denigrates or ignores that which cannot be incorporated into its mission’<br />(McChesney, 2003: 266).<br />
  21. 21. The McDonaldization of news? <br />17<br />Efficiency <br />minimise time<br />Calculability<br />objectives should be quantifiable<br />Predictability (Standardisation)<br />uniform, repetitive practises <br />Control<br />Mechanisation<br /><ul><li>See Bob Franklin, 2003 “McJournalism”: The McDonaldization Thesis and Junk Journalism</li></li></ul><li>Reuters today<br />94% of revenue = financial & commodity information and services<br />Revenue multiplied 40x between 1977-1995 ($4.7 billion)<br />Revenue from media service multiplied 16x<br />By 1993 had 10x turnover of AP<br />
  22. 22. 19<br />
  23. 23. Ownership issues (US)<br />Network<br />Stylistic devices<br />20<br />Viacom owns CBS<br />Disney owns ABC<br />Time Warner owns CNN<br />News Corp owns Fox<br />Dramatic music<br />Special effects<br />Computer graphics<br />Re-enactments<br /><ul><li>Further info:
  24. 24.
  25. 25.</li></li></ul><li>Shift in content?<br />Neil Hickey on Timeand Newsweek:<br />overall total for straight news dropped from around 45% in 1987 to 20% in 1997<br />21<br />
  26. 26. Shift in content?<br />22<br />‘There has been a shift towards lifestyle, celebrity, entertainment, and celebrity crime/scandal in the news and away from government and foreign affairs’<br />The Project for the Excellence in Journalism, 1998 (a 20 year study from 1977-1997)<br />
  27. 27. Shift in content?<br />[Audiences] ‘prefer live reports from global trouble spots to other types of international news stories, including background reports and interviews with world leaders’.<br />Pew Center, 2002<br />
  28. 28. ‘By making the live and the exclusive into primary news values, accuracy and understanding will be lost’<br />MacGregor (1997: 200) <br />‘[This leaves journalists] little time to investigate a story, research and reflect on it before it is transmitted. Their editors want to make the story as timely and dramatic as possible.’<br />Thussu (2003: 120)<br />
  29. 29. News as a form of ‘infotainment’?<br />Thussu, 2003: 122<br />Sky News ‘offers a more dynamic package, complete with computer graphics, a one-person presenter (sometimes standing, sometimes sitting), an interactive screen, complete with the occasional online vote’ <br />Hargreaves and Thomas, 2002: 95<br />
  30. 30. ‘This business of giving people what they want is a dope-pusher&apos;s argument. News is something people don&apos;t know they&apos;re interested in until they hear about it. The job of a journalist is to take what&apos;s important and make it interesting.’<br />Reuven Frank, Former president of NBC News<br />26<br />
  31. 31. Corporate media?<br />27<br />As capitalism gathered impetus, it moved from calls for reform of the state to the take-over of the state…<br />
  32. 32. Summary so far…<br />28<br />Original function of the media is to‘check’ dominant powers, free from state intervention<br />Shift towards a corporate-owned media, repositioned audience members as consumers<br />Monopolies and decreasing number of key players are the order of the day<br />What are the implications?<br />
  33. 33. What about the UK news media?<br />29<br />Nick Davies, 2008, Flat Earth News, London: Chatto & Windus (chapter 2)<br />Justin Lewis, Andrew Williams & Bob Franklin, 2008, ‘Four Rumours and an Explanation: A political economic account of journalists’ changing newsgathering and reporting practices’, Journalism Practice, Vol 2, No 1.<br />Justin Lewis, Andrew Williams, Bob Franklin, James Thomas and Nick Mosdell, 2006, The Quality and Independence of British Journalism, commissioned report for the Joseph Rowntree Charitable Trust<br />
  34. 34. 30<br />Average employment for UK national newspaper companies versus profit<br />(adapted from Lewis et al, 2006)<br />
  35. 35. London-based reporter (1/3) <br />31<br />The owners of my newspaper made a £70million profit in this country in 2003. Yet year after year the union chapel has painstakingly to negotiate a pay rise simply to match inflation … the office has no PA wire, reporters are blocked from phoning overseas or even using the directory inquiry services, copies of our own newspapers are rationed in the office, and a current sort of Stalinist stationery embargo means journalists are expected to buy their own notebooks and fax paper…<br />Source: Samuel Pecke, 2004, ‘Local Heroes’, British Journalism Review, Vol 15, No 2., p28-30<br />
  36. 36. London-based reporter (2/3) <br />32<br />Perhaps one of the most worrying and frustrating aspects of life on local newspapers is being so office-bound. Of all the impressions I had of the profession before getting my first job, relying on telephone interviews and the internet for so much written work was not one of them. Journalism must allow relationships developing with contacts, whether or not there is a story at stake, and getting to know your patch inside out. Put simply, only lazy reporters spend their days behind desks. Yet such on-the-streets reporting was described to me early on as “a luxury”.<br />
  37. 37. London-based reporter (3/3) <br />33<br />The newspaper did not have enough journalists to allow staff to go daily to court, let alone out and about. The paper had to be filled and could not wait for as-yet unwritten stories and features to arrive. While the editor preached the virtue of “interactivity” with the community, the management’s own reluctance to employ more staff or give its journalists enough free rein hampered basic reporting. Quality, it seems, is not an issue. Yet across local newspapers, regurgitating press releases and sticking a couple of opposing quotes on the end has become the norm<br />
  38. 38. 34<br />
  39. 39. 35<br />
  40. 40. Churnalism<br />36<br />“We are churning stories today, not writing them. Almost everything is recycled from another source … It wouldn’t be possible to write so many stories otherwise. Yet even more is expected; filing to online outlets is considered to be part of the job…” <br />
  41. 41. Churnalism<br />37<br />“…Specialist writing is so much easier because the work is done by agencies and/or writers of press releases. Actually knowing enough to identify stories is no longer important. The work has been deskilled, as well as being amplified in volume, if not in quality”<br />Nigel Hawkes, Health Editor, The Times in Lewis et al , 2008<br />
  42. 42. 38<br />
  43. 43. 39<br />‘Commercial logic is not necessarily destructive … But, applied to news, that logic is highly damaging, cutting out human contact and with it the possibility of finding stories; cutting down time and with it the possibility of checking; thus producing stories in greater numbers at greater speed and of much worse quality’<br />Nick Davies, 2008, p62<br />
  44. 44. Problems of the press?<br />40<br />Interference from press owners (eg Murdoch)<br />Pressure from advertising decline<br />News production as profit making enterprise<br />
  45. 45. Cutting (staff) costs<br />41<br />1986 – News International switch to Wapping<br />Early 1990s – Newspaper price war<br />Late 1990s – Advertisers begin switch to Internet<br />2000s – Newspaper circulations decline (online editions see growth)<br />‘In 1992 some two hundred companies owned local papers, by 2005, according to the media analysts Mintel, ten corporations alone owned 74% of them’ <br />(Davies, 2008: p65)<br />
  46. 46. Costs in context (Murdoch’s UK papers)<br />42<br />1985 – pre-tax profit of £35.6 million<br />Staff employed: 8731<br />1988 – pre-tax profit of £144.6 million<br />Staff employed: 949<br />The Sun pagination minus ads:<br />1985: 19.8 pages<br />1995: 25 pages<br />2006: 54.6 pages<br />
  47. 47. Questions to consider<br />43<br />What impact does the push for corporate ownership of the media have on:<br />Journalist output?<br />Public knowledge?<br />Should we be concerned about the claims made by Lewis et al about the tendency to rely on PR/news wire copy?<br />Going forwards, how might new technology be both the problem and the solution for journalism?<br />
  48. 48. Sources<br />44<br />Stuart Allan, 2004, News Culture, 2nd Edition, Berkshire: Open University Press<br />Oliver Boyd-Barrett and TehriRantanen, 1998, ‘News Agencies in Europe’ in Adam Briggs & Paul Cobley (eds), The Media: An Introduction, Harlow: Longman.<br />David Crocteau and William Hoynes, 2005, The Business of Media Corporate Media and the Public Interest - Chapter 3 ‘The New Media Giants - changing industry structure’, London: Sage.<br />Nick Davies, 2008, Flat Earth News, London: Chatto & Windus (chapter 2)<br />Elliott, P., 1982, “Intellectuals, the &apos;Informer Society&apos; and the disappearance of the public sphere” in Media, Culture and Society, 4(3), pp. 243-253.<br />Hargreaves, Ian & Thomas, James (2002) New News, Old News, London: Independent Television Commission and Broadcasting Standards Commission. <br />Justin Lewis, Andrew Williams & Bob Franklin, 2008, ‘Four Rumours and an Explanation: A political economic account of journalists’ changing newsgathering and reporting practices’, Journalism Practice, Vol 2, No 1.<br />Justin Lewis, Andrew Williams, Bob Franklin, James Thomas and Nick Mosdell, 2006, The Quality and Independence of British Journalism, commissioned report for the Joseph Rowntree Charitable Trust<br />Robert McChesney, 2003, ‘The New Global Media’ in David Held & Anthony McGrew (eds), Global Transformations Reader¸ Cambridge: Polity Press<br />DayaKishanThussu, 2003, ‘Live TV and Bloodless Deaths: War, Infotainment and 24/7 News’ in D. Thussu & D. Freedman (eds), War and the Media, London: Sage<br />The Project for the Excellence in Journalism, 1998, Changing Definitions of News, March 6. Available at<br />
  49. 49. Images used (slide #)<br />2: leralle, 2008, ‘Karl-Mark-Monument’<br />3: adobemac, 2006, ‘Marx-Engels-Forum’<br />4: svenwerk, 2006, ‘Marx and Engels’<br />5: 10 Ninjas Steve, 2006,<br />6: Lock, stock and 2 smoking barrels!!, 2008,<br />8-10: anjan58, 2007,<br />11: carlos_seo, 2009,<br />12 & 16: HarshLight, 2009,<br />17: miskan, 2005,<br />18: cowfish, 2004:<br />21-23: Tony the Misfit, 2008,<br />24: nickjeffery, 2007,<br />25: Fujur, 2006,<br />30: Amanda Hayler, 2009,<br />31-33: psd, 2008,<br />36-37: GiantsFantastic, 2007,<br />38-38: iCampbell, 2008<br />40: inju, 2006,<br />41-42: just.Luc, 2008,<br />43: Oberazzi, 2006,<br />