In my opinion: One difference is simply geography we’re dealing with a population that all live together our representatives stay in town and are reachable Ability to impact decisions seems more tangible, due in part to their proximity, but also their ability to participate and the smaller scale of the issues. Finally we impact their day-to-day lives: roads, garbage, water, parks, pools, buses and traffic Together, this means that we have a great opportunity to create interactive and vibrant communities and change the way we engage our residents
Nanaimo has provided Google Earth with its data that users can download to further explore Nanaimo’s corporate data set, but they can then of course also offer user created data, such as photo’s or references, like wikipedia entries. http://earth.nanaimo.ca/data.html They city is also now offering RSS feeds, twitter used for job posts as well as a very active facebook group:
Group is used as a social space for the community, to promote activities such as cultural or parks and rec. events, employment offerings, run contests (such as photo contests), and get public opinion, e.g. what is your favourite park - In general – build community.
Public Health program that’s now been taken over by the public – it’s now completely self-sustaining Includes discussions, videos, meetings organization
Another local area that has chosen to explore Facebook, and several other social media tools… Economic Development driven – social media strategy Conceived close to 2 years ago, Looking for entrepreneur and small businesses, Award winning strategy 10,000+ visits No investments tracked right to it they are richer contacts than regular website traffic – use these for leads As a channel: Google pay per click is cost effective, but more of a shotgun approach, Facebook can be much more targeted, right down to geographical area, Unsensored and is community driven = more authentic Also have YouTube Channel, Flickr, podcasts, twitter is coming
Another town that has several social media spaces is Guelph. In addition to Flickr, the Mayor has a blog, working on facebook, they offer RSS feeds for some content, and they are on Twitter.
Used as part of the employee recognition program. Launched in April ‘08 with the rest of the program. When someone fills out a eCard recognizing an employee they can check a box and the recognition would be posted to the blog. Others can then comment on the post. Live comments, but someone is monitoring it. No problems, did pull one – improperly worded post, not really a poor meant post. Guelph.ca/careers/ some brochures about program – Aidan Prince is the contact.
Greg Hahn – IT Services Started by a couple of guys in IT Services (not Communications). They wanted to try it out, and they secured about twenty relevant account names. They are noticing an increase in traffic to their website and is better in comparison to weekly e-newsletters. No problems as of yet, however, they are starting to get more service type questions (e.g. are there fireworks this weekend), which they are answering, but it’s beginning to be more time consuming. Still have not convinced their communications team of the value of taking over the Twitter Channel Using Twitter: They have news releases, but they also are RT other users, sharing general information, promoting the mayor’s blog. And they follow back
- Separate account – Calgary City News for PSAs, Mas.
Vancouver: more than just data, which they want to open and share and partner with to increase data stores, but focusing on the inclusion of open source options in the procurement process, as well as licensing out any applications that the City has created Toronto: will be a catalogue of city generated data. The data will be provided in standardized formats, will be machine readable, and will be updated regularly. This will be launched in the fall of 2009 with an initial series of data sets, including static data like schedules, and some feeds updated in real time. Ottawa: reviewing the current policy which is GIS based and look to make information already available on ottawa.ca more open as well as reviewing what other data could be made available.
Two barriers to deal with: What is Web 2.0 “stuff” Business Use (time wasting vs. value proposition) A general perception: social networking = no/low value, for personal use. Challenge: e.g. explain the corporate benefits of Twitter
Reading: groundswell, wikinomics, here they come, grown up digital…..
Seminar Series: RSS Interactive Mapping Surveys and Consultations Blogs Fact Sheets Description City Use Gov’t Usage More info.
Sandbox agreement with ITS to allow Comms to try some tools and learn
Strike created the catalyst for getting this up.
4 online consultation sessions, hosted and moderated by a consultant Ottawa’s long term plan Lansdowne Park (football stadium) x 2 Rapid Transit Network Graph depicts the participation rates for these consultations as well as the ratios between visitors and participants.
Further played out in the ratios between those that come and read and those that actively participate. Overall these seem to reflect some common numbers on online communities.
From: Bev Godwin Director, USA.gov and Web Best Practices
<ul><li>City of Ottawa </li></ul><ul><li>City of Toronto , City of Toronto Fire Service, Toronto City Council , 311 (Coming Soon), @mayormiller </li></ul><ul><li>City of Edmonton </li></ul><ul><li>City of Kingston </li></ul><ul><li>City of Windsor </li></ul><ul><li>Vancouver’s GreenestCity </li></ul><ul><li>Nanaimo Jobs </li></ul><ul><li>Likely others </li></ul>
<ul><li>Vancouver: motion passed (May), moving forward to implementation plan </li></ul><ul><li>Toronto: announced toronto.ca/open at MESH09 – coming this Fall </li></ul><ul><li>Ottawa: reviewing Data Dissemination policy to be more open – report due Q3 ‘09 </li></ul>
<ul><li>Build awareness and attract champions </li></ul><ul><li>Becoming the “experts” </li></ul><ul><li>Getting management buy-in </li></ul><ul><li>Business case for social media </li></ul>
<ul><li>Participation in online communities </li></ul><ul><ul><li>Twitter, MuniGov, GovLoop, LinkedIn….. </li></ul></ul><ul><li>Attending events </li></ul><ul><ul><li>Social Media Breakfasts, ChangeCamp, ALI, MESH, DPI-PDW, MISA, Third Tuesday…. </li></ul></ul><ul><li>Reading: Groundswell, Wikinomics, Here Comes Everybody, Grown Up Digital….. </li></ul>
<ul><li>RSS on Ottawa.ca </li></ul><ul><li>iGoogle – How-to workshops for RSS aggregation and media monitoring </li></ul><ul><li>Interactive Traffic Map </li></ul><ul><li>Internal Blog (e-Media) </li></ul><ul><li>Internal Wiki (GIS, e-Media) </li></ul><ul><li>Online Consultation pilot (Nanos Research) x 4 </li></ul><ul><li>LimeSurvey (open source survey tool) </li></ul><ul><li>Research and using social media tools (yammer, twitter, Animoto, blogs, wikis) </li></ul><ul><li>Web 2.0 seminars and fact sheets </li></ul><ul><li>OC Transpo strike - YouTube; social media monitoring </li></ul><ul><ul><li>Facebook, twitter, blogs, discussion spaces </li></ul></ul><ul><li>Sandbox agreement with IT </li></ul><ul><li>Facebook Groups: Public Health; Doors Open Ottawa </li></ul><ul><li>Flickr: Doors Open Ottawa photo contest </li></ul><ul><li>Online consultation re: Governance (wiki based, City run) </li></ul>
<ul><li>More Learning and More Networking </li></ul><ul><li>Social Media Strategy </li></ul><ul><li>Data Dissemination Policy </li></ul><ul><li>Web Steering Committee </li></ul>
<ul><li>• Use these technologies yourself </li></ul><ul><li>• Start where you can </li></ul><ul><li>• Use examples to show it can be done </li></ul><ul><li>• Develop interim policies. Borrow others. Keep flexible </li></ul><ul><li>• Proceed </li></ul><ul><li>• Think outside your organizational box </li></ul>
<ul><li>• Share Best Practices and Policies </li></ul><ul><li>• Share Tools, Data, Code </li></ul><ul><li>• Form and Join Communities </li></ul><ul><li>• Partner, partner, partner </li></ul>
<ul><li>eMedia Division (Comms) </li></ul><ul><li>Mark.Faul@ottawa.ca: Business Analyst, @citymark </li></ul><ul><li>Chris.Wightman@ottawa.ca: Manager eMedia, @cwightman </li></ul><ul><li>IT Services </li></ul><ul><li>Anne.Beingessner@ottawa.ca: Prog Mgr for ottawa.ca and intranet </li></ul><ul><li>Donna.Andronik@ottawa.ca: Project Manager ottawa.ca </li></ul>