Canadian Municipal Gov 2.0 (Lac Carling 2009)

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Shows examples of what some cities are doing around the country with social media.

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Canadian Municipal Gov 2.0 (Lac Carling 2009)

  1. 1. City of Ottawa Twitter: @rob_giggey
  2. 2. Why is local different?
  3. 12. Retweets & responses Gen. Info
  4. 13. Marketing Jobs
  5. 14. <ul><li>City of Ottawa </li></ul><ul><li>City of Toronto , City of Toronto Fire Service, Toronto City Council , 311 (Coming Soon), @mayormiller </li></ul><ul><li>City of Edmonton </li></ul><ul><li>City of Kingston </li></ul><ul><li>City of Windsor </li></ul><ul><li>Vancouver’s GreenestCity </li></ul><ul><li>Nanaimo Jobs </li></ul><ul><li>Likely others </li></ul>
  6. 15. <ul><li>Vancouver: motion passed (May), moving forward to implementation plan </li></ul><ul><li>Toronto: announced toronto.ca/open at MESH09 – coming this Fall </li></ul><ul><li>Ottawa: reviewing Data Dissemination policy to be more open – report due Q3 ‘09 </li></ul>
  7. 16. <ul><li>Build awareness and attract champions </li></ul><ul><li>Becoming the “experts” </li></ul><ul><li>Getting management buy-in </li></ul><ul><li>Business case for social media </li></ul>
  8. 17. <ul><li>Participation in online communities </li></ul><ul><ul><li>Twitter, MuniGov, GovLoop, LinkedIn….. </li></ul></ul><ul><li>Attending events </li></ul><ul><ul><li>Social Media Breakfasts, ChangeCamp, ALI, MESH, DPI-PDW, MISA, Third Tuesday…. </li></ul></ul><ul><li>Reading: Groundswell, Wikinomics, Here Comes Everybody, Grown Up Digital….. </li></ul>
  9. 21. Media Advisories, News Release, PSAs,
  10. 27. <ul><li>RSS on Ottawa.ca </li></ul><ul><li>iGoogle – How-to workshops for RSS aggregation and media monitoring </li></ul><ul><li>Interactive Traffic Map </li></ul><ul><li>Internal Blog (e-Media) </li></ul><ul><li>Internal Wiki (GIS, e-Media) </li></ul><ul><li>Online Consultation pilot (Nanos Research) x 4 </li></ul><ul><li>LimeSurvey (open source survey tool) </li></ul><ul><li>Research and using social media tools (yammer, twitter, Animoto, blogs, wikis) </li></ul><ul><li>Web 2.0 seminars and fact sheets </li></ul><ul><li>OC Transpo strike - YouTube; social media monitoring </li></ul><ul><ul><li>Facebook, twitter, blogs, discussion spaces </li></ul></ul><ul><li>Sandbox agreement with IT </li></ul><ul><li>Facebook Groups: Public Health; Doors Open Ottawa </li></ul><ul><li>Flickr: Doors Open Ottawa photo contest </li></ul><ul><li>Online consultation re: Governance (wiki based, City run) </li></ul>
  11. 28. <ul><li>More Learning and More Networking </li></ul><ul><li>Social Media Strategy </li></ul><ul><li>Data Dissemination Policy </li></ul><ul><li>Web Steering Committee </li></ul>
  12. 29. <ul><li>• Use these technologies yourself </li></ul><ul><li>• Start where you can </li></ul><ul><li>• Use examples to show it can be done </li></ul><ul><li>• Develop interim policies. Borrow others. Keep flexible </li></ul><ul><li>• Proceed </li></ul><ul><li>• Think outside your organizational box </li></ul>
  13. 30. <ul><li>• Share Best Practices and Policies </li></ul><ul><li>• Share Tools, Data, Code </li></ul><ul><li>• Form and Join Communities </li></ul><ul><li>• Partner, partner, partner </li></ul>
  14. 31. <ul><li>eMedia Division (Comms) </li></ul><ul><li>Mark.Faul@ottawa.ca: Business Analyst, @citymark </li></ul><ul><li>Chris.Wightman@ottawa.ca: Manager eMedia, @cwightman </li></ul><ul><li>IT Services </li></ul><ul><li>Anne.Beingessner@ottawa.ca: Prog Mgr for ottawa.ca and intranet </li></ul><ul><li>Donna.Andronik@ottawa.ca: Project Manager ottawa.ca </li></ul>

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